Miley Cyrus Poses For Vanity Fair–But Why?

I am the mother of three daughters and one is a huge fan of tween sensation Miley Cyrus. Miley is 15 years old and is a huge Disney television star, singing star, and just plain ole’ star - especially to her demographic of 6-12 year olds.

She recently took some photos over at Vanity Fair Magazine with famous photographer Annie Lebowitz, and one of the photos was a nude Miley covered with a white sheet. In today’s world I wouldn’t consider it provocative or racy — But is it something I would want my 8 year old copying or emulating — uh, nope! Now while my child hasn’t seen the photo, nor will I show her, over 4 million people logged online to view the photos!

So after I got over my initial disappointment with her parents (who were at the shoot), because of course now I’m paranoid that she is one minute away from a Britney Spears or Lindsey Lohan slide, I thought about the marketing side of this (as I often do:)

Why did they do the Vanity Fair shoot? Yes, she is a famous photographer. Yes, Vanity Fair is a reputable magazine — but they are also known for this. Many major celebs that do a Vanity Fair shoot and/or interview ends up angry at the reporter and mad at the magazine. Because yes - they take it there. So was that a really smart move for the Cyrus family to make with their child’s career?

Sure - it was great for Vanity Fair. Millions of people logged online to see their exclusive photos. But for Miley - I don’t know if from a marketing standpoint that this was a good move. I’m sure I’m not the only parent now - that is a little more on “alert”. Waiting to see if she grows up a little faster then we hoped. Waiting to see if like her predecessors she forgets WHO her demographic is and WHO the people are that are paying for that demographic to watch her, listen to her, etc.

I think this was a lesson in remembering your marketing plan. Staying on track. Staying focused. And not falling for the next “bright and shiny” object to come up!

marketing plan, miley cyrus

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What’s Your Marketing Style?

Recently, there has been a pretty popular online guru who is running a promotion right now on one of his old seminars. He’s basically retiring it, because he said that a student of his took it, packaged it, and sold it as his own for thousands of dollars! Can you imagine?

Anyway - you can get the whole thing for a buck - supposedly as a way to counterattack the seminar thief. BUT of course there is a catch.

1. There are not one, not two, but I think there was about four one-time offer (upsell) pages after you paid your $1. Which to many, including myself, a little overkill and a lot annoying.

2. Plus, there is also an optional continuity program on the backend of your purchase, which means that in 30 days I will receive a copy of this guru’s print newsletter and be charged about 30 bucks for it. The option is - is that I can cancel it at anytime. Now - this guy is pretty successful on the web, so I don’t mind the newsletter. In fact I love print newsletters (which are hot right now). So that’s okay - but probably not okay for a lot of other people.

Now I must say to all the complainers out there — that you must be a little naive to think that we were going to get all that content for a $1 and there not be any other income-generating hoops to jump through. But it does make you think about what kind of marketing style you plan to adopt as you build your business on the web.

There were plenty of people very upset about this offer, but I think that the guru probably feels that anyone paying a $1 who didn’t want to pay for anything else he was offering — was not a profitable lead for him. So who cares that they were annoyed.

But the thing is - is that I do care. I don’t want to annoy anyone if I can help it, and I think that there is a potential profit in anyone who makes a decision to join your list. They could be an affiliate. They could be a possible joint venture. They could just be someone who you need to build a relationship with before they buy from you (which is how I usually market AND how I invest in other experts online).

So while this guru’s marketing style clearly works for him — remember that you can adopt a different marketing style that is just as effective but more reflective of who you are and how you want to present yourself to the world.

marketing, marketing style, online marketing

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1 Quick Way to Help Get Your Business Well Into 6-Figures

Here’s a great tip from someone I LOVE and trust to give me great information on how to make more in my business - Kendall SummerHawk (aka, the “Horse Whisperer” for business)

She walks her talk, and has created a high 6-figure business (she brought in OVER $564,000.00 last year alone!) doing what she loves.

Pretty impressive, wouldn’t you agree?

Anyway…here’s a great tip she just shared with me:

Ever noticed how much time it can take you to get anything (and everything!) done in your business? Well, that time is also costing you BIG TIME by distracting you from working on creating profitable offers, relationships and opportunities. One quick trick that can make a real difference to your bottom line is to cut the amount of time you give yourself for a project in half.

I know, sounds impossible, right? It’s not, and, even better, it will force you to look at HOW you are approaching a project. If you only have half the time to get it done you’re more likely to ask for support, reach out to new resources or not settle for delays or get stuck in perfectionism. Just imagine how many more leads and clients you could create if your marketing projects were done in half the time?

Want more business-building tips like this one? Then you’ll love Kendall’s FREE upcoming teleseminar call where she’ll share “My 6 BEST Marketing, Money and Soul Strategies I Used To Turn My Business Into a High 6-Figure Success (and How You Can Too So You’re Making The Money You Rightfully Deserve, Helping The People You’re Destined To Help)” (Best yet, the call is free!) Space is limited so register now to save your seat.

Click here to register now!

kendall summerhawk, teleseminar

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