Back Matter 101: How To Add Killer Call To Actions To Your Books

book back matter

Non-Fiction sales are rockin’ on Amazon and other retailers but books sales is not where you’re going to make your “longtail” money. It’s all about how you serve your readers AFTER the book. So how do you do this effectively? That’s where the term “back matter” comes in to play.

Back matter is the portion of your book that comes directly after the final chapter of your book and it is absolutely essential to any nonfiction author. This is where you can place a plethora of information that will lead your readers into taking the next step. Here are some examples of information you can place in your back matter so that your reader becomes a life long fan.

1. About the author – Place a short bio here so readers can learn more about you and your credentials.

2. Other books by this author – The reader just finished your book and is craving more from you.  Tell them about your other books.  If you have a book on preorder, let them know the preorder is available at select retailers (Amazon, Apple, Barnes & Noble and Kobo).

3.  Connect with the Author – The reader loved your book, they think you’re AWESOME, and they want to connect with you.  Add your active links for Facebook, Twitter, your blog, your website, and your mailing list. Once a reader connects with you via social media, they can start to get to know you and appreciate your super-awesomeness on an entirely new level.  It’s an opportunity for you to start a long term relationship building process that can help casual readers become fans, and help fans grow to become super fans.

4.  Sample chapters of other books – Give them excerpts of your other books with an order link at the end.

5.  Special Free Gift – Many authors provide a special downloadable free gift at the end of their books for readers. A downloadable action guide, to-do list, or other free book is a great list builder.

Comments

  1. says

    Awesome blog you have here but I was wanting to know if you knew
    of any message boards that cover the same topics talked about here?
    I’d really like to be a part of community where I can get opinions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Appreciate it!

  2. says

    I suggest that the link to your website is arguably the most important detail you can include. Make sure it’s prominently displayed in more than one place.

  3. says

    I didn’t realize a call to action would work in a book as opposed to advertising. Clever thinking. Can you recommend how a new author would get started to find a way to publish?

  4. says

    Great post.
    Thanks for sharing. Such simple but overlooked ideas.
    I will look to include sample chapters and also a bio.
    A bio is something i never wanted to include as i never like to sell myself and feel it should be about the content.
    but, moving forward i feel that this would help connect me more with readers.

    Thanks very much!!

  5. says

    Great post.
    Thanks for sharing. Such simple but overlooked ideas.
    I will look to include sample chapters and also a bio.
    A bio is something i never wanted to include as i never like to sell myself and feel it should be about the content.

  6. says

    i have been blogging for sometime but never tried writing a book about the topics which i already know and blog about. Does book writing requires any special skill other than producing quality content? I would love to know more from you about book writing.
    Thanks.

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