Authors Should Charge Much More For Ebooks

I’ve been saying this for years. Somehow publishers have gotten it all backwards. Ebooks should really be priced at a higher price point than print books because you have IMMEDIATE and convenient access to the product. Read this excerpt about this topic and tell me what you think:

From Digital Book World:

Imagine a cold winter day in New England. Now, imagine wanting a particular book. You have three options, according to Frank Luby, a pricing consultant and former journalist, speaking at the Copy Right Clearance Center’s OnCopyright 2014 conference in New York.

You could brave the cold and, presumably, snow, get in your car, drive to the nearest Barnes & Noble to hope that the store has a copy. If it doesn’t have one, perhaps a nearby location does. You can buy the book from the store and drive home.

Alternatively, you could log on to Amazon.com and purchase the book and have it delivered to your door in a matter of days.

Or, you can pick up your Kindle, Nook, iPad or other e-reading device and have the book in your hands in a matter of moments.

“Ebooks are terribly misnamed,” said Luby. “They’re not a product. They’re a reader service.”

Luby argued that the convenience that ebooks offer over their print counterparts are a great benefit that publishers and retailers should charge readers more for.

“Ebooks should be more expensive than they are, more than print books — a lot more,” said Luby, adding that ebooks are relatively cheap because publishers and retailers don’t properly explain their benefits, namely, convenience.

Read the rest at Digital Book World

#1 Mistake Self-Published Amazon Authors Make

kindle grammar errorAttention All Self Published Authors! The #1 Mistake You Are Making When Publishing Your Books On Amazon Are Simple Grammar Errors. (GAHHH!)

If you are considering writing a book and publishing it on Amazon.com then I highly recommend that you hire an editor because there is nothing more embarrassing then seeing reviews for your book that love your topic or your story but couldn’t get through it because of the amount of errors:

amazon bad editing reviewkindle publishing errorsWhile I am a writer by trade (and passion:), I am also an avid reader. I buy a LOT of fiction from Amazon and read it on my iPad with my Kindle App. I am amazed by how many errors I find in these books. In fact, I’ve run across a few where I had to reread passages in order to try and make sense of them. Basically trying to figure out what the author intended to say.

While it doesn’t discourage me from reading self published authors (there are plenty of fantastic books written by self published authors), it does discourage me from purchasing from that particular author again.

As an author, avoiding the reviews that you will receive (like those I’ve shown above and they aren’t the worst of it!), are worth the investment of hiring an editor.

If you are on a super tight budget and can’t pay anyone, then another thing you could try is to form an alliance with another author and agree to proofread each other’s work. You can find other authors in your area quite easily through social media. Just put it out there and people will be very willing to connect you with others.

Read about more common grammar errors many writers make…

Ebook Sales Increase!

Ebook Sales Increase — Sales Are Still On The Rise!

eBook Month

March is eBook month here at my site. I chose it because the second week of March was National eBook Week and because the weather is so weird on the East Coast of the U.S. during March, I rather stay in and read — a lot of ebooks! Evidently, I’m not the only one. Ebook sales saw a tremendous increase lately. In fact, according to The Association Of American Publishers, ebooks sales rose 115% in January beating out both paperback and hardcover sales during that same month.

Even Time Magazine proclaimed that the E-Book Era is here.

ebook month

It’s more important than ever to think about writing your first ebook for your business — which is especially easy if you have existing content (articles). Remember your articles can do more than just sit on an article directory or your blog — you can use them to create your own signature ebook. I’ll be talking more about how to do just that very soon so stay tuned!

 

eBook Week

Ebook Week

ebook readerIt’s Read An eBook Week this month. March 6 – 12th. That’s right, the ebook is officially 40 years old this year and to all you die hard hardcover and paperback readers, I totally understand. I like the feeling of paper in my hand as well, the smell of a new book,  BUT the future of publishing is upon us. And I just as easily fell in love with both my Kindle and my iPad. I don’t want you to miss the boat.

According to Amazon, for the first time since they’ve been in business, they now sell more ebooks then they do physical books. Barnes and Noble’s is selling a great deal of ebooks as well, especially with the release of their revamped eReader – Nook.

Major New York publishers are on the ebook train kicking and screaming – but they’re here. It’s rare now to see a major book release that doesn’t have a digital version of some sort.

Let’s face it, internet marketers were ahead of their time:) Your clients and customers learn through various forms of media and the ebook is one of them – actually the major one. If you’re not on board, it’s time that you get with the program and learn how to write and publish ebooks that your prospects will find irresistible.

The easiest way to create your first ebook is to repurpose articles you already have sitting around on your hard drive, and I’ll talk about this more in depth. So stay tuned!

New To eBooks?
This week is a great time to purchase your first ebook and give it a whirl. If you don’t own an eReader (Kindle, iPad, Nook, Sony) or a smartphone with an eReader app (Android, iPhone) – you can always purchase and read one on your desktop or laptop. You’ll just download the PDF version.

Open Call: Free Publicity For Entrepreneurs!

Would you like free publicity in my upcoming new book on electronic publishing a.k.a. ePublishing?

epublishing question

I’ll be talking about everything from the basics to how to make money with article marketing, ezine publishing, blogging and ebook publishing, and I want to give members of my online community the opportunity to ask any question you may have about those topics. If selected, I will answer your question in detail in the book.

If I choose your Q&A, I will also credit you as a contributor by including your name, business name, url or email in the book.

This is a fantastic chance for you to get totally free exposure for your business as it is natural curiosity for readers to want to investigate who the featured contributors are in a book. I know I do it.

I don’t give many free opportunities for exposure, so I’d take advantage of this if I were you:) I have only opened 100 spots for inclusion in the book (although not all of them are guaranteed to make the final edit), and many of those spots have been taken by members on my VIP list.

If you’re interested, please SUBMIT YOUR QUESTION along with your NAME, BUSINESS NAME, URL, or EMAIL. I will let you know closer to publication if your question was selected and to verify your contributor details.

Article Marketing Is Expanding…Hello ePublishing!

Article Marketing Is Expanding In 2011!

Every year, I take time to reflect on what has worked for me in my business and what hasn’t worked. If you read my article on my income breakdown for 2010, it shows what things brought in money and what percentage of those things brought in the most money.

I also like to look at trends, etc. going on in my marketplace as well as on what I actually coached people on during the year. With that information I make decisions on my brand. Sometimes that decision is to do nothing more then do “more” of what I’ve been doing. Other times it has meant an overhaul. And sometimes (like this time) it means that I will be expanding my brand.

From this point forward, not only will I talk about article marketing, writing articles, etc. but I will also talk about the things that naturally evolve out of article marketing – which are also topics I coach my private clients on and that includes:

  • Article marketing/writing articles
  • Effective blogging
  • Ezine/newsletter publishing
  • eBook writing/publishing

Combined — these are all topics that fall under the umbrella of electronic publishing a.k.a. ePublishing.

ePublishing Infographic

ePublishing is a topic that you will hear me talk more about in 2011 because it is very exciting! The publishing industry is undergoing a revolution. With the explosion of smart phones, tablets (iPads), and the higher accessibility of computers to more economic groups/ages – people are obtaining information and entertainment via electronic device more than ever.

*Remember that you can write a few articles and use them and reuse them for all these ePublishing techniques. Use them in your article marketing to promote your biz, publish them to your blog for more visibility, include them in your ezine for added value, and combine them to create your signature ebook.

It is vital that you as a business owner take full advantage of this rapidly evolving medium and I’d love for us to expand and grow together. If you are on my list, look out for ways that I will be involving in the expansion of my brand which will also support yours as well.

Hope you have been thinking about how your business and your brand will evolve this year? Tell us about your plans in the comment section below!