Leverage What You Know!

Enter Your Name & Email To >>

1. Get My FREE Training On How To Use Content To Get More Clients & Cash

2. Get My Weekly Marketing Articles Sent To Your Inbox

3. Get My Exclusive "Email Only" Content Marketing Strategies

Get Your FREE Training Here!

We respect your privacy!

Content Marketing Question Of The Week: Time Management

time creating web content

Question
I am relatively new to content marketing and wanted to know how much time I should dedicate to this strategy considering I have so many other things to do in my business.

Answer
I often say this when I work with clients but it is very important that you understand that content marketing at this point on the web is not only crucial but it’s mandatory. Without a foundation of content in your business, you are bound to fail. The web is fueled by content. Fresh content. So it’s important that you treat content marketing with the respect it deserves!

Carving out time to create content that your ideal prospects will want to read and share should be one of your top priorities. So carve out time for that priority as you would any other major aspect of your business. A lot!

Remember that the time spent in on content creation has a fantastic ROI.

For one hour’s worth of work and one killer article or video, you could possibly get over (and let’s be very conservative!) 200 new readers. A portion of them will convert and become subscribers to your list. Let’s say 75. Out of those 75, twelve of them really liked your next newsletter where you offered them a complimentary strategy session. They liked it so much that 7 of them booked the sessions.

Out of those 7 sessions, 3 people signed up for one of your offers. Perhaps it was two VIP Days and one 90 day client. Maybe all three joined your entry level membership program or ordered your book.

What does that income look like?

How much was one hour of your time worth to you?

Imagine if you wrote 3, 10, 100 more articles or videos? Consistently? And the same numbers applied.

What does your business look like now?

See wasn’t the time put in worth it?

Final notes – dedicate as much time to content marketing as you would any major marketing strategy in your business. I always encourage my clients to write for themselves in order to really capture the true essence and uniqueness of what makes you, well you. BUT you can always outsource things like article submissions, video editing, etc. for better time management.

Do what feels right for you and measure the results.

How much time are you spending writing content right now? Do you think it’s enough? Do you think  you spend too much time developing content? Share your thoughts with us!

 

Q: Where Do I Start With Marketing My Business

Dear Lisa,
There is so much information out there on starting a business that I don’t know where to begin. I know you write all about content but don’t I need to start somewhere further back before I start writing? I mean where to I start when it comes to marketing my business?
Pricilla Reyes
Orlando, Florida

Dear Pricilla,
The very first thing you should be crystal clear about is what you are in the business of doing. What do you do? Who do you serve? What transformation do you provide them? After that — it’s all about content. Content is the lifeblood of the web. It loves to get more and it loves to give us more. So once you’ve decided on what you are in business for and who you serve, it’s now time to create marketable content. Uh – right away!
Thanks For Writing!

Getting To Know Lisa

by Lisa Angelettie · 3 comments

Getting To Know Lisa Angelettie! Uh – Sort of:)

Lisa Angelettie & Husband

Me & Hubby

Among the dozens of questions that I get on article marketing, seo, and ePublishing — I get occasional personal questions too. I guess some folks are like: “Who is this chick?” LOL!  So I thought, what the heck, why don’t I take a few of those questions and finally answer them in a post (I try to answer all of my emails too:). Also, I thought maybe another great thing would be for you guys to do the same thing, and answer the questions as well in the comment section. Oh come on – it’ll be fun! Don’t leave me hanging:)

Question 1 – What Time Do You Get Up In The Morning?

I wake up at 6:45am every weekday and about 7ish on the weekends. I wake up at this God-awful time because I have three girls who have to eat and get their hair combed before school:) Plus, I have to take my new puppies out for a morning pee (Coco and Coffee).

Question 2 – How Many Cities/States/Countries Have You Lived In?

I’ve lived only in the U.S. in: Pennsylvania: Philadelphia (birthplace) & Elkins Park, Washington D.C., Maryland, New York & New Jersey. “East Coast!!”

Question 3 – What Is The Best Thing You’ve Done So Far In Your Life?

Well, the right answer would probably be having my kids – but honestly the best thing I did was creating a life that allowed me to be home with my kids. I feel so much more connected to them and their lives than me and my mom ever did. I attribute some of that to the fact that I spend a great deal more time with my kids than my mother could with me.

Question 4 – What Is The Scariest Thing That You’ve Done So Far In Your Life?

I was absolutely petrified of having a baby naturally. When I pushed my oldest daughter out, I felt like I had officially “grown up”!

Question 5 – Do You Own A Pet?

I am a dog person. Although I grew up loving my godmother’s cats too. Dogs I’ve owned included Buttercup (Minature Poodle), Pepperz (Chow & Labrador Mix), Simba (Standard Poodle), and now Coffee and Coco (Australian Labradoodles). I can tell already which of my kids will own a pet because they must, who will never have one, and who will get one if their kids bug them enough:)

Question 6 – What Was Your First Job Ever? And What Was Your First Job In Your Field?

My first job ever was in high school as a sales girl at a clothing store called “City Blue” in Philadelphia. We worked on commission so only the prettiest and most assertive girls did well. Let’s just say, that wasn’t my calling:) I also worked as a cashier in a drugstore, a camp counselor, and as an assistant for the government.

While getting my BA in journalism, my first job in my field was as a kids advice column writer for Gannet News. Gannet owns USA Today as well as hundreds of local papers around the country. At that time, I obviously did not have my masters degree yet, so I would write the column based on my own opinion and a psychiatrist would review my answers to make sure I wasn’t going to get the paper sued! I loved that gig and it really was the one that inspired me to combine my love for writing along with my work in psychotherapy and start GirlShrink & AskGirlShrink.

Question 7 – Favorite TV, Music or Books?

Ugh, that’s a hard one! I typically like anything romantic for TV and movies. Or anything about spies or agents. I love all types of music including classic rock (Led Zeppelin!), club music, reggae, R&B, pop, salsa, and hip-hop. As far as books, I go through phases. I’ve been reading supernatural books for about 5 years. And of course I am always reading – writing, publishing and internet marketing info. I invest quite a bit in my own continued education.

Last Question – What’s Your Tip For Getting More Done?

I do not get enough sleep according to Bob Greene’s 20 Years Younger :) , because I like to work at night. Late night. But that’s not really how I get “more” done. I think the key to that, for me anyway, is to let go of the idea that I have to get everything done on my to-do list.

I create these massive “to-do” lists all the time. Really it’s simply a long-running, never-ending to-do list — but I do not create them to finish in one day. I am simply sorting and prioritizing things. I pick the top 5 things I need to do for that day and I do them, cross the off the list, and select the next 5 for the following day (or week) depending on the length of the to-do item.

Okay – I’m done. Now you’re it!!!

Can I Submit The Same Articles To EzineArticles & Blog?

I guarantee you that someone asks me this question every week, no matter how many articles I write about it. So I thought I’d feature it as one of my frequently asked questions this week. Plus, it sort of ties in with my whole Google theme this week.

Q: Lisa, one of the problems I am having is that I want to use EzineArticles to promote my articles as well as my own website. Can I use the same articles that I write for EzineArticles on my website?

A: I am a big believer in repurposing articles – so my answer is yes – but with a few caveats. First of all, I need to know where you are in your business. If you are just starting out, then I definitely recommend getting some momentum going by publishing articles to EzineArticles as well as your blog.

Don’t worry about duplicate content, etc. right now. EzineArticle’s WordPress plugin will help carry this out even faster. After you’ve published the article to your site, you can publish it as is to EzineARticles throught the plugin OR you can make a few changes tot he article and then publish it to EzineArticles via the plugin.

If you are in the middle of your business, meaning that you are generating some income and have been building a list for a while, then your site/blog has probably gained some traction on the web. You are appearing in the search engines, but now it’s time to really take your optimization a little more seriously. Duplicate content starts to matter to the established webpreneur.

Now when you submit your blog articles to EzineArticles or vice-versa you need to make sure that you change the article enough that it looks like a different article to Google. This is actually much more important now than it use to be due to Google’s latest algorithm update. Sites like EzineArticles took a hit because too many websites had identical articles to the ones on their site.

Ways to make sure your articles are different are to rewrite them (which I do) or use article spinning software. An article submission service that also offers a high quality article spinning service is SubmitYourArticle.

Bonus Tip!
Also, writing unique articles will be easy for EzineArticles and your blog because you should be using links to related resources/content in your blog articles. On the other hand, you cannot add links to your EzineArticles articles (or at least only one in the body of the article) the other links are only allowed in your resource box. Having an article with no links vs. one with links helps create two distinct articles that the search engines will view as different and unique.

 

 

Is The Economy Affecting How You Do Business?

Is The Economy Affecting How You Do Business? In many gas stations in the suburbs of Pennsylvania where I live, gas has hit the four dollar mark. When I shop for groceries, I must admit that for years I did not pay attention to prices that much. I have certain things that I buy every [...]

Read the full article →

Can You Use Ezine Articles On Your Blog?

FAQ: Can You Use Ezine Articles On Your Blog? Q: Can I use articles from the article directory EzineArticles.com on my blogs? A: This question probably arises from a place of permission and/or duplicate content, which I think I can easily clear up. PERMISSION EzineArticles is a site whose purpose is to provide publishers with content. [...]

Read the full article →

What Should I Include In My Autoresponder Emails?

What Should I Include In My Autoresponder Emails? It’s time you think about your business in the shoes of your prospects. What happens when they visit your site and follow one of your call to actions? For example, imagine you’ve written a killer article and the prospect clicks on your resource link. They are led [...]

Read the full article →

Subscriber List Building: How Can I Get More Email Subscribers?

List Building: How Can I Get More Email Subscribers? This is the latest reader question asked by one of my Facebook pals and to tell you the truth by a lot of people — and it’s all about list building. Even the most savvy marketers are constantly tweaking and testing their systems for adding new [...]

Read the full article →