#1 Reason Why I Won’t Buy From You

no sale sign

This article was not on my editorial calendar, but something happened today that moved me to write on this topic. I was on Facebook and I happen to stumble upon a blogger who wrote a cool article about guest posting. I really thought it was good, so I thought I’d follow her and read a little more of her stuff. This blogger’s niche is “traffic”, so she had a link today in her Facebook stream (timeline) on how to increase your Google traffic using a simple strategy.

The link was to a page on her website which then automatically opened to a video. A pretty long video all about her new “traffic course”. The video had no value. It was very much a “long form” video sales page.

That pissed me off…

First, because her post on Facebook was somewhat deceiving. It led me to believe that I was going to learn a little something. At least one small tip. NOT! It felt very old school, slick styled, marketing 101. Social media is not the place for that. I want engagement and value, and then if you want to sell me into your traffic course — fine — but tell me that’s what you’re doing!

Second, the video was long. Too long for someone not even aware that I was going to be “sold” to. I think it was about 14 minutes. I watched it because at this point I was curious.

So here’s my point…

Now I don’t really like or trust this blogger. This is the #1 reason why I won’t buy from her. It’s not that she did anything ridiculously slimy, it’s just that when I make a decision to invest my money with someone, it’s usually someone who has attempted to engage me authentically, has been crystal clear, and has given me value FIRST.

If you are going for the sale from a social media site where the expectation is “engagement”, chances are the main reason why you aren’t making any sales is because the people in your network don’t trust you.

 

Pinterest Marketing Tutorial For Small Business Owners

Pinterest Was My 3rd Top Referrer Of Traffic To My Website Last Week.

Lisa Angelettie Pinterest TrafficI received pretty good traffic last week. Typically Mondays through Thursdays are good days for traffic to my website and to most websites, but when I checked my statistics, I noticed something really interesting. As usual, my primary source of daily traffic came from the search engines (mostly Google), my secondary source of traffic came from WordPress.org because I have a WordPress plugin in the repository there that I created (which is in beta right now). Bloggers are downloading it, but I haven’t really promoted it yet because I’m still working all the kinks out. It’s called WordPress Guest Post.

BUT my 3rd primary source of traffic was from the new social media website Pinterest and I was pleasantly surprised, because there wasn’t much I had to do to earn that new traffic.

Now I am by no means a Pinterest expert (and really who is at this early stage?), but I believe that the results I have seen by using it for only about 10-15 days are really worth sharing. Therefore if you are a small business owner, solo professional, and your ideal clients are women then I’ve written this especially for you.

Pinterest Tutorial – Section 1

What the heck is Pinterest? Pinterest is a social media site that acts as a virtual online cork board. In my home office, I have about three different cork boards up. Two have lots of personal pictures of my kids, my friends, my hubby, my parents, as well as a few mementos from long ago like a few buttons from high school and college, and stuff that my kids have made me over the last few Mother’s Days:) So needless to say the whole cork board thing resonated with me. I mean it’s fun!

Also, Pinterest is experiencing huge growth especially among women of all age ranges (which is unique) in social media. So if your ideal client is a woman, then this is definitely the place to find her. 

It took me a few minutes to “get it”, but the general point of Pinterest is to “pin” or “repin” images of things that you like from websites or from other Pinterest users and create your own virtual corkboards of items that you like. These items then get categorized with topic categories, titles, and descriptions of your choosing. As you can see, I have a mixture of business and personal boards from content marketing to handbags (my favorite accessory, no okay my drug of choice!). I think it’s a good idea to have a mixture of business and personal stuff.

You don’t want to blatantly promote yourself and you DO want to appear personable and authentic. But most of all, there is more to you than your business isn’t there? So why not express that visually over on Pinterest. Again, it’s a lot of fun:)

pinterest user page

Pinterest Tutorial – Section 2

1. The first thing you need to do is create an account at Pinterest, and at the time of this writing you still need an “invite” to create an account. This isn’t really hard to obtain. You can request one directly from the home page and wait for it for a few days, or you can send me over your email address and I’ll add you to my list of “friends” to send invites to.

2. Once you are accepted into the fold, the first thing the site will ask you to do is to start pinning, but I wouldn’t do that. Like any major social site I join, I rather build out my profile first.

3. The first thing I would decide on is my Pinterest username. The great thing about this site is that you can change it if you need to, which I did. The best thing is to make your username consistent with the profiles of your other social media profiles. I use Lisa Angelettie everywhere so that is what my username is. Pick yours.

4. When you joined Pinterest you had a choice of  logging in and setting up your account via Facebook, Twitter or a manual login. If you set up your account via Facebook or Twitter, Pinterest will automatically use your profile photo on that site as your photo on Pinterest.

5. Next you can add a brief description of who you are which will be located under your profile photo.

6. Then you can add a link to your website (very important!). Use the full url address. [http://LisaAngelettie.com]

7. Decide on whether or not you want to connect your account to your Facebook account & timeline (which I recommend).

connecting your interest account

Pinterest Tutorial – Section 3

Now that you’re all set up, it’s time to start pinning. Pinterest sets you up with several boards already such as Books That You Like, Stuff For The Home, etc. Very general stuff, but stuff to get you going. You can keep these boards or you can edit them. You can also create more. It’s really simple.

1. The easiest way to start pinning is by “repining” another Pinterest member’s photos. So you can conduct a basic search in Pinterest for a topic such as “dogs”. You will then see results for people who included dogs in their title or description of their photo. If you see a photo that you like, scroll over it and you’ll see 3 icons with which you can decide to:

>> REPIN IT so that you can add it to one of your boards

>> LIKE IT if you like the picture but don’t want to add it to your boards

>> COMMENT ON IT if the pic moves you to speak

2. You can also add a Pin It Bookmarklet to your web browser which will allow you to pin photos that you like as you cruise around on websites. How this works is that you click on Pin It, the bookmarklet will “pull” all the images it sees on that page and give you the option of selecting which photo you want to pin.

Pinterest Tutorial – Section 4

Followers
Like other social media sites, you can follow people on Pinterest, you can follow specific boards that they’ve made and of course they can follow you as well. There will be plenty of people who will want to follow you based on your boards and when you go to follow them back, you’ll see that they have zero boards created yet. So, a word to the wise is decide on what your strategy is going to be.

If you sign up via Facebook or Twitter (I signed up via Facebook), Pinterest found followers for me who were already my Facebook friends and automatically started following them. That’s fine, because I do want to cross promote and engage those friends through multiple platforms.

Will you follow everyone who follows you?

Will you seek others to follow?

*A great benefit to being an early adopter on Pinterest is that you can get in front of many of the leaders in your niche in a very unique way. Most people will take a few minutes to look at your boards regardless of who they are because this site is so new. They won’t ignore you. So it’s important to make sure you are pinning relevant images for your topic and get in front of people who you normally would have a tough time meeting.

Pinterest Tutorial – Section 5

Pinterest Marketing
The biggest question that entrepreneurs ask about Pinterest, is how on earth can it be beneficial to business owners. More importantly — is it a waste of time? We already spend so much time on other social media sites.

The reality is that Pinterest is so new, that no one can truly predict what impact it will have on business owners, but there is one obvious strategy that all business owners can take advantage of on Pinterest and that’s the fact that we know that an unprecedented amount of women are on the site AND that it is a chance to present and establish your brand in a unique way — visually.

A few Pinterest Marketing Ideas

1. Pin your logo.

2. Pin some of the more interesting images from your website.

3. Pin testimonial images.

4. Pin infographics (really big on Pinterest!)

5. Pin pictures of you and your family, you and your clients, or you speaking,

Pinterest Tutorial – Section 6

Search
Pinterest is gaining traction in the search engines, but it’s not what I call a Power Link yet, but it’s new and it needs time to grow. I did do a search for “I love purple” and a Pinterest I Love Purple board did end up high on page 2 of Google. That’s okay, but not great. So I wouldn’t expect any major search engine traffic from Pinterest at this time.

Social
Pinterest makes it very easy to share what you have recently pinned or liked with Facebook and Twitter making it a seamless and effortless visual/social conversation. I really like this about Pinterest.  I also like that it adds something different and engaging to our timelines and newsfeeds, instead of just more of the same. Plus, this is where the traffic comes from. Facebook and Twitter. Someone sees something you’ve pinned on there and follows the path back to your board on Pinterest and then back to you and your website.

Engagement
While online engagement isn’t anything like Facebook or Twitter, there is an advantage to that. When someone comments, there is a probably some passion or meaning behind the exchanges that is worth reading. For example, I read a few comments made on a board that features extreme dog grooming hairdos. There are some people on there who are livid with these groomers, and there are other people who believe that it is “art” and that these groomers obviously love dogs. That was probably the only exchange in the form of comments I saw on Pinterest today and it was good! So you see there isn’t a lot of meaningless chatter or hyper-promotional crap on Pinterest – yet:)

So take advantage of the simplicity, quiet and beauty of it now!

Pinterest Articles For Further Reading

56 Ways To Market Your Business On Pinterest

What Marketers Can Learn From Whole Foods On Pinterest


Ideas For Marketing Your Business On Pinterest [Infographic]

using pinterest to market products
Pinterest Infographic, an Infographic by Linchpin SEO

How Entrepreneurs Can Quickly Beat Writers Block

Do You Have Writers Block?

If you are an entrepreneur who shies away from writing articles because you struggle with writer’s block, do not waste your time trying to beat it by using traditional “writers block” books and courses out there. Those are typically written by fiction authors who are trying to help other fiction writers — and that’s a whole different animal!

Fiction authors typically write from a purely internal creative place. Entrepreneurs like us, need to also write from an external influence — and that’s solving the problems of our clients. When you write content that meets the needs of your clients, you will never run out of article ideas, that is article marketing 101. So when I work with new clients who tell me that they hate writing because it takes them hours to get just one article written — I know what the problem is immediately…

1. They have not identified their client’s problems and struggles.

2. They do not know how to talk to their ideal clients in a way that they will understand.

3. They have not clarified their marketing message.

And Really What All This Means Is That They Are Not Clear About Who Their Ideal Client Is. Are You?

The real struggle and the real block comes up when you start moving forward in marketing a business but aren’t 100% sure who you are talking to because you are wishing and hoping that everyone will see the value of what you do. You want anyone who will pay, and this is marketing from a place of “lack” and “desperation”. This is why you are blocked and this is how you can beat it…

Regardless Of How Sure You Think You Are,  Re-evaluate Who Your Ideal Clients Are And What Transformation You Provide For Them

Okay, I already see your eyes rolling up in your head:) But I want you to really consider what I’m asking you to do today. If you were really spot on about who you clients are, would you be struggling around idea generation?

So I today I want to get VERY specific. More than you ever have before. Ask yourself what they look like, how much money they make, what they do for a living, are they married or single, do they have children, what is their education level, where to they hang out, what social media to they use, what other sites to they visit,  and any other details you can think of.

Don’t waffle or waiver on this. If this is who your ideal clients is than that’s who they are and that’s who you should target. You cannot speak to EVERYONE. It is not effective nor authentic marketing by any stretch.

Now that you know who they are, it will be much easier for you to craft a marketing message that speaks to your ideal clients. If you are still blocked and can’t come up with 10-25 article ideas, my recommendation is to go back to the drawing board and do another exercise around getting clear about who your ideal clients are.

 

Do Prospects Like & Read Your Content?

Do You Know If Prospects Like & Read Your Content?

Likable ContentOne thing I know for sure is that you do not have a thriving business if you do not have highly likable and marketable content to attract lots more clients. So one of the first things that I ask my clients who have created blog articles, videos, podcasts, etc. is whether they know if their subscribers and visitors (prospects) like the content that they’re creating AND if they are actually reading it. Many people can’t ever give me a definitive answer. So here are some tips to get you the answers and results you need.

First, you need to be sure that you are creating content that your readers want. There are two solutions for this:

1. Create content that solves a problem for your potential clients
2. Create content that entertains them

Second, be sure that you are addressing the problems of prospects by asking them what they are. So you can:

1. Pay attention to customer service emails
2. Ask them to respond to your content via blog comments, Facebook comments, Twitter, etc.
3. Survey your list and ask them directly what types of content they’d be interested in (Surveymonkey.com)

Third, take notice if you are getting thank you emails and testimonials. People who are enjoying your content will occasionally say thank you. If no one has responded, I’d begin to question if you are creating content that is really “speaking” to your ideal client. Make sure you are:

1. Asking for testimonials. When you are working with a client and they mention a specific result they recently achieved and it’s a good one — make sure to ask their permission if you can take what they said and use it as a testimonial. Writing it for them and getting their approval is a much easier way to ensure that you get them.

2. If your VA handles customer service for you, make sure that they are forwarding all the great fan mail you’re getting. It’s good for morale and it also shows you that you are on the right track with your content creation.

Fourth, take a look at your statistics. Look at things like:

1. Your ezine link clicks. Did people actually click on the article links in your ezine this week? Make sure you take a look at your ezine broadcast stats to see. Publish enough ezine issues and you may start to see a pattern in the types of information that grabbed your readers attention.

2. Your blog stats. Take a look at your blog stats using WordPress Stats or Google Analytics and pay attention to the blog articles that received the most clicks. Of course some of these stats are influenced by the ability for people to find your content via search engines which may not exactly speak to if they liked it — so make sure to pay attention to your bounce rate as well. A higher bounce rate means that people are popping onto your site and clicking off. A lower one means that your site is sticky and that people are staying longer reading content on your blog.

I hope this gets you off and running on how to create more likable & readable content. Remember the #1 key is to actually get it done! Start implementing today. If you have any questions or comments about how to create more likable content, leave a comment below and let’s start a conversation…

 

 

Identify Your Ideal Client

Identify Your Ideal Client

Are you struggling with how to find and target people who desire and most importantly will pay you for your services? Then I can pretty much guarantee that you haven’t clearly identified your ideal client, because once you do, it will be clear where to find them and what they want. Enjoy this brief but succinct article from branding expert and Diamond client Kelly Green on how to quickly and easily identify your ideal client.
Your Ideal Client
In a previous post “Have You Chosen Your Niche“, I identified some critical strategies for clarifying your niche. Now, once you’ve clarified your niche you must identify your ideal client within that niche. Why is this important? Because you still need to develop compelling marketing messages that will hit your target. Think of it like throwing darts at a dart board. In order to hit the bulls-eye, the target must be clearly identified.

Hopefully you went through the exercises I suggested in order to clarify your niche. By doing so you would have come up with a visual of the market you serve. That includes the demographics of that market. But as you can see below, demographics will only tell you part of the story for your ideal client.

In or to connect the dots and get a more complete profile, considering the following. (This will let you know precisely what needs must be addressed in all of your marketing campaigns):

  • Demographic bases (age, family size, life cycle, occupation)

  • Geographic bases (states, regions, countries)

  • Behavior bases (product knowledge, usage, attitudes, responses)

  • Psycho-graphic bases (lifestyle, values, personality)

Here are some questions to ask yourself when considering your ideal clients’ psycho-graphics:

  1. What does my ideal client actually look like? What is his/her lifestyle?

  2. What career/ profession are they in? Where are they in their career/ profession?  Do they even have a career/ profession?

  3. How do they spend their free time? What is motivating them to seek the solutions you are providing?

  4. What are my target market’s Hot Buttons? What do they really care about (in their words) in regards to my services? (Be very specific)

  5. What is the core solution I provide for that ONE ideal client?!

Now that you have your completed ideal client profile, get out their and market your services! Good luck! Happy Branding!!

Kelly Green, is YOUR Personal Branding Coach! Empowering small businesses and aspiring entrepreneurs such as yourself, to attract more clients by building a masterful brand.  Learn from a 15-year marketing veteran of the entertainment industry the Insider Branding Secrets to propel your Personal Brand to superstar status! Get more visibility, more clients and more money!

Attraction Marketing

What Is Attraction Marketing?

attraction-marketing

Singer Rihanna & Rap Artist Drake

Does It Work For Coaches & Consultants?

Attraction Marketing is the practice of drawing potential clients to your offers by showing them what your product or service is and how it will benefit them BEFORE they purchase it. The key to effective attraction marketing is to make the information and list of benefits so appealing that the client can easily make the decision to invest in you. Another name for attraction marketing is reverse marketing, but “attraction marketing” really gives a more accurate portrayal of the marketing process that happens.

While many industries practice attraction marketing, for us coaches and consultants, it works really well. For example, if you want to implement the use of attraction marketing in your business right away, a good way to do so would be in how you market your ezine or email newsletter.

One of the biggest challenges for solopreneurs is the consistent effort of building a list. Asking folks to simply subscribe because you have a few smart things to say is so 10 years ago! Your potential clients want to know what you teach, why you teach it, how they will benefit from it, and what results they may see.

Once you tell a prospect who you are and how they will benefit from having a relationship with you — I guarantee your conversion rate will be higher this month. You can see an attraction marketing type of newsletter optin page here ==>Newsletter Example

The real point is this. Think about how hard you have to work if you pursue clients in a direct way such as cold-calling, marketing mailings, etc. Now picture yourself doing 2/3 less of that work because you are organically attracting clients who are dying to work with you to your optin page and they are joining your list! Working with clients who have sought you out is a much different experience than being unnaturally aggressive towards client attraction.

So from this moment on, think about your marketing in terms of the number of “benefits” that your prospective clients will receive when working with you. Put those benefits front and center of your articles, web copy, social media — and when you do — you will emerge the leader in your marketplace!

Should I break that down a little more simpler?

1. Think about your work with clients to yourself.

2. What unique brilliance do you bring in your work with them?

3. Flesh that brilliance out into readable bullet points for blog articles, directory submissions, squeeze pages, and anything else you can think of that will make them drawn to you.

That is attraction marketing in it’s finest form!

 

 

How To Attract More Ideal Clients With Google Plus

How To Attract More Ideal Clients With Google Plus

google-plus-lisa-angelettieHave You Heard Of Google Plus?

If you haven’t heard, Google Plus (Google+) a.k.a. The Google Plus Project, is Google’s second (or third) attempt to throw their hat into the social media arena. Google Buzz didn’t quite reach Facebook or Twitter status, but Google+ has a real shot of being their social media ace in the hole. Let me explain…

The reason why I am liking Google+ so far is that it mixes the best of both worlds together: search and social media. Google knows search. So it makes perfect sense that they develop a tool that capitalizes off of that while blending all the yummy relationship building stuff of social media tools such as Facebook, Twitter, & LinkedIn.

In it’s limited launch over the past month, Google Plus has already surpassed over 20 million users. That is tremendous growth especially when you compare it to it’s competitors (Twitter & Facebook). It took both of them years to reach that member level. Okay so that’s impressive! Next, there are already reports of business owners who have seen an increase in referral traffic to their sites from Google Plus. While these are mostly from big, content-driven sites, the example is still great news for little guys like us.

So How Can I Use Google Plus To Help Me Get More Clients?

Google will be releasing a business account version of Google Plus soon, but in the meantime you will be able to use your personal Google Plus account the way that you currently use Facebook and Twitter and that is to share information and build relationships with other people on the web – of course these are people who can possibly be your ideal clients. In order to naturally and organically attract these types of clients to you, there are three elements of Google Plus that you should focus on:

Number #1

The first important element is your Google profile. This is what people will see when they click on your profile icon. If you already have a Google account to use Google Analytics, Gmail or Adsense, then you already own a Google account – you just need to make sure that you fill out the profile information within that account. This is VERY important. If you do not have a Google account yet, then you will need to be invited by another user to join Google+.

At the time of this writing, Google+ reached it’s capacity of beta testers, but you can always check back here: https://plus.google.com/ to see if space is available. Another strategy is to ask someone with an existing Google+ account to invite you. Or you may be able to back door your way in if you create a Google account (sign up for a different product) and select their webmaster options.

Number #2

Creating Circles. Google Plus makes it very easy to create your circles of influence. Much like Twitter you can follow people who don’t follow you and vice-versa, but you also have the ability to broadcast your news feed or your updates to all of your circles, a few of your circles, or one. This gives you the ability to really tailor fit and control what kind of information you send to whom. I’m sure you can see how tremendously powerful this is for entrepreneurs.

Number #3

Write client attracting content. Google Plus, just like all things Google, is content driven. The reason why people are so excited about Google Plus is because of the power of user approved searched. Imagine writing and publishing an article on turkey bacon. Then when one of your prospective clients searches for “turkey bacon” in Google, not only does your article come up but it comes up with a +1 icon next to it. When your content has the +1 icon next to it, it’s like someone on the web is giving you “this stuff rocks!” approval. And that type of unsolicited user-generated testimonial is what will convert someone looking for information to someone who wants to invest in YOUR information!

Exciting stuff right?

Bonus TipLisa Social Media
Google is already making it easy for webmasters to get rolling with Google Plus implementation. Add the g+ button to your site and start getting noticed in search results when people give you the g+ approval. In fact, if you’d like to try it out, I’d appreciate it if you’ve found this article or any article on my site useful – if you’d go ahead and click on the Google Plus button in the top right hand column of this page. Thanks in advance!

Are you on a WordPress blog? There are already oodles of plugins out there that you can find in the WordPress directory  to help you integrate Google+ easily within your blog.

Ready to get started? If you’re a member of Google+ let’s join each others circles. Find me here: Lisa On Google+

Are you an early adopter? Have you started seeing results in referral traffic yet from Google Plus? Let us know and join in the discussion…

Credibility Counts – How To Boost Credibility In Your Niche

Credibility Counts – How To Boost Credibility In Your Niche

Think about your last significant purchase. What was your criteria for making that purchase? Price? Quality? Reliability? When a customer or client decides to make a purchase, factors such as these are all driven by the level of TRUST they have for the business.

If you are a credible business owner or solo-professional – people are more likely to buy from you versus your competitors. So have you considered your credibility factor later? These are some of the things that you can do to bump up your credibility factor and start to present yourself as the expert you are…

1. Get Published
It is very easy to become “published” these days with the variety of self-publishing options out there — but the way that you can maximize your credibility factor as a published author is to make sure that you always write high quality content and to get as much exposure for your writing as you can.

2. Get Support
Outsourcing a lot of tasks in your business is a very smart decision because you can spend more of your time doing income generating activities, but there is also the other added credibility booster benefit of giving you a more professional appearance. The reality is that if you have an assistant or a team you are more credible than someone who is doing all the work themselves.

3. Use Professional Resources
Consider the experience of the processes in your business. What types of resources do you use? What is the experience of signing up for your newsletter? Is there a smooth flow from opting in and confirmation? Do subscribers get your email delivered regularly? A top notch autoresponder and/or newsletter service (like Aweber)  will ensure that the majority if not all of your emails end up in your subscribers email boxes and not the spam folder.

What about purchasing products and services from you? Are you using a professional shopping cart and/or payment processing system or is your checkout process a little amateurish?

4. Increase Visibility
To increase credibility in your market, sometimes people just need to know that you exist. Start bumping up your visibility by getting as much exposure as you can. Free ways you can get started doing this is by local public speaking, guest spots on teleseminars, guest blogging, and local press (your local newspaper would love to do a story on your business!)

5. Recommendations
Amazon is a great example of how user recommendations, referrals, testimonials, etc. can totally drive a businesses sales. I base most of my buying decisions online based on recommendations, user reviews, and testimonials. Sometimes it is word of mouth and other times it’s right there for me to see on the site — but it is absolutely a factor in my buying decisions. So make sure that you are very proactive about collecting words of encouragement, testimonials, and praise from your clients and customers. It can literally be the difference between a sale vs. someone clicking away.

Conclusion
While I am sure you will be able to use one of these suggestions to ramp up your credibility factor, I always recommend for business owners to take a look at what credibility factors matter to you when you buy something or invest in someone — then model that in your own business. What drives you probably drives a lot of other people as well.

Feel free to add you credibility suggestions to the discussion here. We can all learn from each other…