What Does Your Article Resource Box Look Like?

question-mark1aI was cruising around the web doing a bit of research for a project I am working on and decided to read a couple of articles. I noticed that while I read some great content out there, that a lot of folks were wasting the link in their resource boxes. So my question for the day is, what does your article resource box look like?

The resource box or bio box is that little section at the end of your articles where you write a little bit about yourself and are allowed to include a live link or two back to your website, squeeze page, etc. You wouldn’t use a resource box on your own site, just on articles that you submit to article directories and other 3rd party websites.

But there is something that a lot of writers and article marketers are doing that could be costing them link juice, take a look at your resource box and make sure…

1. That you do not link to your home page all the time.
There’s no crime in linking to your home page, but you should switch it up by linking to pages deeper into your site. If you only have a lot of links to your home page it looks “unnatural” to the search engines and you miss out on what I call your “google love”. Search engines love to see varied links as it doesn’t quite look so spammy.

2. That you do not use a url address as the linking text.
Example – do not use http://articlemarketingsuccesskit.com. Not unless you are forced to because you have to create a plain text resource box for an article directory. Instead you should use your keywords and link them to your url. Example – Article Marketing Tools is linked to the url I mentioned above.

3. Stop talking about all your wonderful degrees and stuff!
You have about 50-100 words in a resource box to convince someone who has just read your article that they may want to read more about you and your topic somewhere else – preferably on your site! So stop talking about what you’ve accomplished and spend those precious few words talking about how you can help the reader further. That gets you the click!

How To Consistently Add Comments To Other People’s Articles

If you have read any information on building your social marketing profiles and how to create powerful backlinks to your articles — you have no doubt heard that you need to also consistently leave comments on other people’s articles. That is true. But how do you achieve this?

Should you compile a list of your favorite blogs, visit them, and comment on each new article?

Well you could do this but then you would find that you would constantly be submitting comments to the same sites all the time which would be great for those blog owners, but not so much for you. Sure it’s important to build relationships with other writers, and leaving comments will help to achieve this, but it’s also just as important to spread some of that comment love around.

Should you subscribe to blogs that are in your niche, and comment on those articles as they are published?

Again – a nice idea – but it’s also important to get known in lateral niches and areas outside of your immediate niche. Reading articles about how a baker built his cupcake business in one year, may enlighten you about something that you are missing in your business marketing plan.

Should you create a Google Alert on your topic and comment on the articles that you are notified about?

Another good idea, but a better way to consistently add comments to other people’s articles is to comment on every article that you read – naturally. Simple principle I know, but effective.

As you browse other sites looking for information, learning from other like-minded entrepreneurs, reading fun stuff totally out of your niche, reading competitor’s articles — comment on them!

It is the stress-free way of getting a nice cross section of backlinks to your website, while contributing in a natural and real way to the works of other writers. Very good writer’s karma:)

Do you have any blog article commenting strategies to share with others?  Share ’em here.

Learn Article Marketing: Quit Marketing Tactics That Are Making You Broke!

Have you heard somewhere on the web that article marketing was dead? HA! That is the funniest thing I’ve heard in a while, basically because the people that are saying that are trying to sell you the next “bright shiny object” on internet marketing for $97, $147, or more. Don’t fall for it!

If you are an affiliate marketer, an online entrepreneur, a coach, author, speaker — then the most effective cost-free strategy on the planet for you to learn and do again and again is article marketing. Once you learn article marketing, you will be fast on your way to more traffic and a bigger more qualified opt-in or subscriber list. This is how…

1. Once you start sending your list articles on a regular basis you will begin to build a circle of trust.

2. Subscribers who read and love your content will become your “fans” and not just people on your list.

3. They will forward your articles to friends and family.

4. Those with an online business will republish them in their own ezines and newsletters.

5. Write and publish articles regularly, and you will start to notice that your articles will come up in natural search engine results.

6. People will see those results, click on the links, and follow the “article trail” back to your website.

That’s how the viral magic begins!!!

Are you ready to get serious, learn article marketing and finally see real income in your online business, or are you satisfied buying a the next new internet marketing product that’s going to make you a million dollars overnight…and then buying another one and another one and another one!

It’s not a joke. I have seen friends and people I have met along the way go broke investing in information products and coaching programs that they could not afford and whose principles were difficult to execute. Charging their credit cards and praying for the right “fix” to solve all their marketing problems.

I was on that path too, until I finally stopped myself dead in my tracks and said, “Hey Lisa, why not really pour all your energies into the one thing that you have seen really work in your business?” For me that was article marketing.

Now that’s not to say that I don’t invest in information and coaching that will benefit my business. I absolutely do. But not in marketing strategies to replace what I know already works.  No, I rather invest my energy and my money in ways to take what I know works (writing articles) and putting it on steroids!

Now all the successful marketers on the web have a technique which works best for them, it may be adwords, teleseminars, or article marketing — but the easiest of all these strategies to learn and implement quickly is article marketing.

Are you ready to learn article marketing?

If so, I invite you to download my free report about my revolutionary article marketing training program, Articology. It may finally be the answer to your “bright shiny object” syndrome!

Writing Blog Articles

If you think that article marketing is strictly all about writing articles that are submitted to article directories all across the web, then you are mistaken. In fact, writing blog articles has been the biggest boost to effective article marketing for six-figure and million dollar marketers alike.

I can’t think of one successful online entrepreneur who does not own a blog, and that’s due to the fact that search engines love when webpreneurs are writing blog articles. The content is fresh, fast, and delivered in a format that search engine spiders can crawl quickly and add to the web.

Now there are tons of great websites out there on blogging, especially ones on how to monetize your blog. But that’s not what I’m concerned about as much. My concern is that you write really great content – stuff that readers are looking for. Essentially if you build the content – they will come. The benefits of monetization come after you’ve delivered something “great” for free first.

So how can make sure you are writing blog articles that visitors want to read?

SIMPLE – write articles on topics that you wanted answers to.

For instance, I recently wrote an article on a topic I was searching for answers on – How To Merge My Google Accounts. After a bit of due diligence, I discovered that the bottom line was that you can’t do it! So I wrote an article on it for two reasons:

1. I wanted people to find out a bit faster than I did that you cannot do it, to save them from pointless searching.

2. I wanted to capitalize on the fact that other people had to be asking the same question I was, and many of these people would be in my demographic. Just like me. Web entrepreneurs.

My latest statistics prove that a lot of people are looking for this answer on the web and that I received a good number of new visits to my site based on this long-tail search, plus these people viewed an average of 3 pages on my site making a pretty decent bounce rate for this article – 18%.

Other people need the same answers that you do. If you are are searching for things that your own visitors would be searching for – especially if you own a Business to Business site, then this is the blog article strategy for you.

Advanced Article Marketing: Increase Visibility In Your Niche With Gravatars

I wrote an article a while back about how you can tremendously impact who reads your articles, who links or publishes your articles, and who becomes your “fan” by commenting on other people’s articles. What I failed to mention in that article was the one thing that will help put your visibility and branding on steroids is if you make sure that you have a “gravatar” image shown next to the comments that you leave on all these articles.

What Is A Gravatar Image?
A gravatar is a globally recognized image (avatar), which is a small square image that sits next to the comments that you make on blogs and forums. This image will follow you from site to site as your recognized global image. Most people will have a headshot, while others may use a logo image. It’s best to use a photo of yourself – and this is why…

1. Using a gravatar lets the reader know who they are talking to. It gives your comments a more personal touch instead of just being generic comments made by an anonymous person.

2. Gravatar images build trust. I know that when I think of a good article that I recently left a comment on – I think of the article, then the writer, and then the image of the writer. It’s easier for me to remember the article and the site I found it at because I’ve made a visual connection between the gravatar image and the author’s name.

3. People often think visually. How many times has someone told you that they cannot give you names of streets when you ask for directions, but can give you landmarks. Many people are “visual thinkers” and having a photo of you again helps to build visual connections between your image, your name, and your content.

How Do I Get A Gravatar?

1. Gravatars are free. All you have to do is sign up for one at: http://Gravatar.com

2. Add your headshot as the gravatar. Make sure it’s one you like, as it will be next to every comment that you leave on blogs that support gravatar usage like WordPress blogs. You can upload and use more than one image.

3. When you sign up for your gravatar, it will allow you to set up whatever email addresses you want to the account. This is IMPORTANT – your image is connected to the email address(es) that you use. So when you leave a comment and you input your email address – use the one associated with your gravatar account. If you find that your gravatar doesn’t show up on your own site, but does on others, check to see what email address you are using. The simplest thing to do is to add the primary email address of your blog to your gravatar site.

Do You Leave Comments On The EzineArticles.com Blog?
Well if you don’t, you should. It’s a very active article marketing community, and they have just started supporting gravatar usage in their blog comment section. Hooray! So join in the discussion!

Make sure to leave a comment here so we can see your gravatar…

Article Marketing Strategy: Improve Your Articles With Images

Do you watch television? Do you like art? Do you love the sunrise? Do you like looking at attractive people? Well then you are a visual person, as most of us are who can see. And when you are a visual person, you will respond to images that you see.

For instance, when I see an ad for a cold Pepsi® on a hot summer day, I start craving one. Or when I see a beautiful piece of art, it calls up memories, usually of my childhood. It is visual cues that big advertising agencies and marketers have been counting on since print ads in newspapers and then of course commercials on television. So as online marketers, we should take our cues from these bigwigs. They have poured millions of dollars into marketing which prove that imagery works.

So with that being said, as you write and publish more articles across the web – you can get one leg up on your competition by adding a “visual element” to your articles – add an image.

If you notice, for the last several weeks (maybe months), I have been adding images to my blog articles on this site. Now while I cannot do that for every article directory I submit to – I can do it on my own site and I must admit that they look great! It gives my articles a more polished look, as I also strive for the images to serve as a visual cue for the article’s topic.

Not only do I think they look more appealing to my readers, but reader statistics have shown that since I have implemented adding images to my articles – my site statistics show that people stay on my site much longer then they use to.

Where Should You Get Article Images?

Well, one time I was at a internet conference and one of the “platinum” experts there told everyone how she would go on Google, search for an image, save that image and then put it up on her site or her newsletter, etc. This was her advice to hundreds of people there! It was dead wrong.

Every time you “just grab” an image from a image search and place it in one of your articles, you are taking the chance that you are violating copyright infringement laws. Plus – many times the owner of that site paid a service for the rights to those images – but you haven’t. Now I realize that people do it, but it’s not right.

Go to these places instead…
1. Wikipedia.org – wikipedia had hundreds if not thousands of images that are free to use in anyway that you like. Now while they may not have the most “commercial” looking images, at least you know that when you use an image from this site, that you are safe.

2. Flickr.com – on Flickr which is a photo sharing site, you just need to make sure that you do a search for images that are available to use for commercial purposes – as most of us are running a “for profit” business online.

3. iStockPhoto.com – this is my favorite stock photo site. It’s probably the most reasonably priced one, and there is a wide range of photos, clipart, illustrations, even video and audio available for your use. This is where I tend to go for my more “commerical” shots – especially ones I am using in infoproducts, etc.

4. Last but not least, you can always do a search for “free (your niche) clipart” or “free (your niche) photos” and you may be able to find a lot of free photos available for use in your articles. It may be smart to do a couple of searches for common themes in your articles and save several pics for later use – so you don’t have to do a search every time you write. I like to do this.


Related Websites

How Many Articles Does It Take To See Traffic?

Q: How many articles does it take to write and publish in order to see traffic back to my site?

A: Business owners often want to know how many articles they will have to write before they start to see traffic. The reality is that it depends on several factors.

You can see traffic back to your site after publishing ONE article if you write on a topic that your audience is craving information on, and if you publish it at a high-traffic outlet.

But if I can impress one thing here, it’s that article marketing is not a flashy, get rich quick article marketing strategy. The way that article marketing works powerfully is when you write more and more articles – especially on one particular keyword phrase.

If you want to see faster results with your article marketing, this is the one article marketing secret success tip I can reveal to you that will make a serious difference:

1. Pick your keyword phrase

2. Write an article series of articles all featuring that keyword phrase in the title and the body of the article.

3. Monitor how you are doing in the organic search engine results for your keyword phrase

4. Once you have penetrated the Top 10 search engine results for that keyword phrase it’s time to do everything again for another keyword phrase.

Using this method you will start to see a greater deal of  “targeted traffic” back to your site at a more rapid pace.

Rule of thumb – give your article marketing at least 6 months to gain traction, ranking and momentum (others linking to your articles)  in the search engines before you throw your hands up!

Related Websites

Article Marketing Strategy: Stand Out As An Authority In Your Niche Using Articles

When I started my first advice website for women (GirlShrink), I knew that I had to reach women, but wasn’t sure how. I started doing the only thing I knew how to do, and that was to write articles.

What I didn’t know back then was how writing articles on different issues in my niche and posting them to my site, would mean a flood of new organic traffic to my website and more dollars in my PayPal account!

If you are just starting out on the web, or even if you have been online for a while and haven’t penetrated your niche – writing the articles just may be the ticket for you. What started as an accidental turn of fortune for me, can be a deliberate cash cow for you.

This is how you can get started right away claiming rights as an authority in your marketplace:

1. Find relevant keywords in your niche. I like using keyword finder tools such as Wordtracker and the Google Keyword Tool.

2. Start out by writing one article every other week. This is a pace most any new solopreneur can keep up with, but if you can write more – absolutely do that.

3. Research shows that search engines love content that is at least 400 to 500 words long, and that readers love reading short chunks of info-packed articles. So write 400-500 word articles. Not long 1500 word articles.

4. Add your keywords early in the title of your article, and also carefully place them in first paragraph and somewhere in the latter body of your article. Don’t fall into one of those spammer traps and stuff your article with keywords. The search engines are smarter than that and will penalize you for it. Plus your article will not read well.

5. Don’t get caught up on the particular placement of your keywords. Just make sure that it is in your title and mentioned at least twice in your article like I stated above in #4. Some people can become paralyzed about where to place keywords and then never write anything at all.

6. Submit your articles to important and relevant sites, especially ones that potential customers in your niche like to visit. Movers and shakers in your niche will begin to learn who you are and start to view you as an expert in your marketplace. That’s how great joint ventures begin!

7. Ramp things up even more by promoting your articles via social marketing, press releases, etc. This will gain you wider exposure so that you can begin to reach people outside of your niche. This is all good because you never where that next “word-of-mouth” referral is going to come from.

8. Finally, be consistent. Try to create a “writing schedule” for yourself or your virtual assistant. Remember that it’s more important to write and publish 100 “good enough” articles on a consistent basis — then to write 10 perfect ones and then never write again!