Ensure Vs. Insure: Can You Interchange The Words?

I was working on my edits for my book How To Select Best Selling Non Fiction Ebook Ideas To Publish On Amazon’s Kindle and since my brain was muddled with “edits”, I started to second guess myself about the usage for ensure and insure. When I thought about, I wasn’t sure if I really knew the grammatical rules around the usage of both words.  So I looked it up and was satisfied with this answer over at Writer’s Digest:

Q: Are “ensure” and “insure” interchangeable?—AnonymousA: Some stylebooks say yes, and some say no. Are you any less confused? These two words are often used in place of each other, but WD’s style separates them.WD—and many other publications—uses “insure” only when referring to financial insurance policies. After signing a contract with a professional baseball team, Jack decided to insure his pitching arm for $1 million.

When the meaning is “to make certain,” WD sticks with “ensure.” It’s my job to ensure that you don’t misuse terms like these.

There are some newspapers and magazines, such as The New York Times and The New Yorker, that still use “insure” in both instances, but it’s fairly archaic to do so. Most publications differentiate the two.

I use to edit over on the news desk at The New York Times in Washington D.C., and their usage of the word is probably what tripped me up:)

#1 Mistake Self-Published Amazon Authors Make

kindle grammar errorAttention All Self Published Authors! The #1 Mistake You Are Making When Publishing Your Books On Amazon Are Simple Grammar Errors. (GAHHH!)

If you are considering writing a book and publishing it on Amazon.com then I highly recommend that you hire an editor because there is nothing more embarrassing then seeing reviews for your book that love your topic or your story but couldn’t get through it because of the amount of errors:

amazon bad editing reviewkindle publishing errorsWhile I am a writer by trade (and passion:), I am also an avid reader. I buy a LOT of fiction from Amazon and read it on my iPad with my Kindle App. I am amazed by how many errors I find in these books. In fact, I’ve run across a few where I had to reread passages in order to try and make sense of them. Basically trying to figure out what the author intended to say.

While it doesn’t discourage me from reading self published authors (there are plenty of fantastic books written by self published authors), it does discourage me from purchasing from that particular author again.

As an author, avoiding the reviews that you will receive (like those I’ve shown above and they aren’t the worst of it!), are worth the investment of hiring an editor.

If you are on a super tight budget and can’t pay anyone, then another thing you could try is to form an alliance with another author and agree to proofread each other’s work. You can find other authors in your area quite easily through social media. Just put it out there and people will be very willing to connect you with others.

Read about more common grammar errors many writers make…