No Cook Fridays – Guest Posting On Lisa Angelettie Blog

no cook fridays

Yippee It’s No Cook Fridays!

On Fridays in my house, I don’t cook for the family. We eat take out. Pizza. Sushi. Chinese. Or I let the girls have a “free for all” where they cook whatever they want. That typically ends up being a grilled cheese, turkey burger or Stouffer’s Mac and Cheese. I’ve adopted the same “no cook” principle over here on my site. I typically write for my site, make edits, add SEO tweaks, work with clients, etc. Monday through Thursday. On Fridays I like to rest:)

So this is the thing. Social media sites like Facebook come alive over the weekends. People are off work and can share stuff, comment, like and all that jazz because it’s the weekend. I realize now that I need to probably have some sort of fresh content ready on Fridays for people to read and share over the weekends, but I’m going to be honest, I rather be reading one of my kid’s YA novels:)

Which led me to this bright idea…I’m going to do something that I’ve never done before on this particular site and open up Lisa Angelettie Blog to guest posts. Now I already permit guest posts on some of my other sites, I even developed a plugin that allows bloggers to easily accept guest posts, but I wanted to give this site a chance to really find it’s voice in my niche before I opened it up to other writers.

When your article is published on my site you can expect:

1. For it to be published on a Friday.

2. For me to promote it to my networks via social media throughout the entire weekend.

3. For me to promote it to my list via my weekly newsletter.

4. To receive a nice, juicy backlink from my site.

Now I’m going to be honest and admit that I’m very picky and I will have some standards that I simply will not compromise on. I’m also going to be completely transparent and admit that I probably will give some preference (although no guarantees) to submissions from Articology students and graduates. I will do this because I know that they have acquired a certain level of knowledge on writing for readers while also for the search engines. I’m looking for articles that have that delicate balance.

If you think you’re writing is up to snuff, I’d love to feature you on No Cook Fridays:) Even if you aren’t sure, I encourage you do submit anyway. Submitting guest posts to relevant websites is a great way to increase your site’s traffic and relevancy in Google.

Read The Guest Post Submission Guidelines

What Is User Generated Content & Do I Need It For My Business?

What Is User Generated Content & Do I Need It For My Business?

User generated content is any content on the web (articles, video, audio, images, social media content, reviews, forums) that has been contributed by the users of the website and not the administrators. So for example, in Amazon’s (Amazon.com) case, their product reviews are a HUGE part of the user generated content you will find on their website.

If you notice, not only does Amazon ask for you to review products that you’ve bought from them, but they’d love it if you added a video review and/or your own product images. So why do they do this? Well, it’s really simple.

user generated content

1. User Generated Content Builds Trust

User generated content builds trust between the site owner (in this case Amazon) and potential customers (you). If Amazon and another site are selling a product at the same price point, same delivery charges, but Amazon has 10 reviews on the product and the other site does not — which site are you more likely to purchase the product from? Statistics prove that most people will trust the site with the user reviews more than the site that has nothing.

2. Search Engines Love User Generated Content

Search engines like Google, Yahoo, and Bing all love user generated content. Google even admitted that they now add user generated content (such as social media content) as a factor when weighing the importance and relevance of a website. That’s BIG!

3. User Generated Content Makes Your Job Easier!

We can use Amazon as an example again. It’s up to Amazon administrators to set up the products and pages, but it’s up to users to create reviews, ratings, user lists, wish lists, profile pages and more. And let’s face it, it’s the reviews and all this other content that really seals the sale. This makes Amazon’s job so much easier. We the users make the sale for them!

Okay so we’re not Amazon, but let’s look at how we can use user generated content in our businesses. Take a look at some of the leaders in your niche. Do they have a lot of comments on their blog, do they permit guest blogging on their site, do they have a strong presence on social media sites like Twitter & Facebook? This is all user generated content and this is an area where solopreneurs have a real chance to shine.

So should you use user generated content in your content marketing plan? Heck yes! Can you do it all — probably, but it’s better to pick one thing, run with it, and do it well.

Have more questions about user generated content? Leave ’em below and let’s talk!

How Do I Guest Blog?

How Do I Guest Blog?

guest blog

Should I Guest Blog…

If you are on a few marketing lists, you may have noticed that one of the latest offers is for you to buy an ebook or course on how to properly become a guest blogger. Some of you may be wondering what guest blogging is, how to get started doing it, and if it’s it even worth bothering to do. So I thought I should give you my two cents on this topic and hope that you gain some clarity on what would work best for you.

Guest Blogging – Definition

Guest blogging is pretty much as simple as it sounds. You serve as a guest author, guest writer, or guest blogger on someone’s site. A format which often tends to be blogs. It is something that you may often see me refer to as publishing content on a 3rd party site in some of my other articles. You write an article and publish it on another site, as their guest. Sounds easy right? But what’s the point?

Guest Blogging – The Point

The reason why many people choose to add guest blogging as part of their overall marketing strategy is because of a few reasons. First, having an article featured on another site puts your work and your message directly in front of a group of fresh prospects. Fresh eyes. Especially if the site has great traffic and/or a loyal following.

Second, guest blogging can give you a tremendous amount of credibility and visibility in your marketplace. While people have been guest blogging since blogs have been around, trust me when I say that I highly doubt all or very many (if any) of your serious competitors are guest blogging. It’s not something a lot of entrepreneurs are doing and so the lane is still wide open for you to stand out front and center in your niche.

Third, you get great backlink juice! When you guest blog, it usually is at a blog that has a similar, lateral, or complimentary topic. At the end of your article, you will be able to have a short bio with a link to your site and Google loves when one site links to another “related” site.

Guest Blogging – How To Get Going

So now that you see the point of guest blogging,  you probably want to know how to get started. Well, no worries. it’s easier than you might think. Websites (even the good ones) want more content – and user generated content is the best because site owners have to do zero work. The reality is that website traffic improves the more you publish.  So that’s why sites want and need content on a regular basis. Follow these simple steps and you should be well on your way…

Site Selection
Select sites that you are familiar with. That you read. Ones that you follow. These will be the easiest to generate article ideas for, and the site owners will be able to tell that. They rather publish work from people who actually read their stuff – then just people cruising by. Blog owners want communities, not one-time guests.

If you follow a site or blog that accepts guest posts, more than likely there will be a link on the home page that reads “write for us”, “submit article” or something similar. It will be easy to find. If there isn’t a link for article submissions or writer’s guidelines, then you can always choose to send an email to the owner with your article idea. More than likely they will gladly accept.

Writing
This is the easy part. Write your best. Send your best stuff in when you are writing for another site. You want to make an impression and you want to stand out among the other writers. No pressure:) I rather you submit something then nothing – but since you’re doing it – make sure to give it some polish!

Link Love
When you write an article as a guest blogger, it is “best practices” to link internally to other articles on the site within your article. Some sites may even require this, or some may not approve your article without a few internal links. So to just nip all of that in the bud, make sure to internally link to other articles on the site. It’s nice to do for the blog that allowed you to write for them in the first place and it makes for site stickiness.

Signing Out
Your bio or resource box for a guest post is typically shorter then one you would write for an article directory. So you have to make every word count. You typically only get about a few sentences. So make your call to action strong, link to your site or squeeze page with keyword rich link text, and that’s it – you’re done.

Conclusion
If you’ve had some experience guest blogging, want to show off a few of your guest posts, or feel that there is something that I may have left out of this introduction to how to guest blog, please let us know in the comment section below and let’s get a conversation going about the highs and lows of guest blogging for your biz. I’d love to talk more about it!

Guest Posting: Creative Nerds

Are you the online creative type? Are you into graphics or photos? Do you know where to find the top 20 best social media icons or can you write an insightful article on better design for blogs? Then you may want to write a guest post for CreativeNerds.co.uk

Guest Post

Guest posting is a great article marketing strategy that I use in my business and that many people use as well because it is such a win-win strategy for both business owners. The blog owner gets fresh content for the site that they didn’t have to create or pay for. The writer gets free exposure for their site, business, products, etc.

This is also another kick-butt way to build a valuable back-link to your website, because most blog owners in lieu of payment will allow you a backlink or two to your site. Now of course the key here is to make sure that this is a website worth your energies. This is the quick checklist I go through to make sure we’re a good fit for each other:

1. Does your intended customer visit the site?

2. Does the site get good traffic? (Alexa ranking for CreativeNerds is 24,648 at the time of this writing, which is great!)

3, Is this the type of site and site owner you want to form a relationship with?

4. Can you meet the site’s writer requirements and guidelines?

Once you’ve decided whether or not you are a good match, then write and submit. It’s easy and free traffic for you and builds fabulous credibility for your brand.

*I’ll be featuring more sites that encourage guest posting on their sites. If you own a site/blog that permits guest posting or guest blogging – please leave your site’s info in the comment section. I may include it in a future guide for guest writers.

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