How To Launch Kindle Previewer On Mac OSX 10.8 and Above

kindle previewer troubleshoot

Kindle Publishing Tips Series

A lot can happen in between Mac operating system updates and Kindle Previewer updates. I found this out when I was publishing my latest book to KDP. If you have an updated operating system on your Mac (Yosemite) and are trying to preview your Kindle manuscript/ebook in previewer, then read this…

Issue: When trying to launch Kindle Previewer in Mac OSX 10.8 and above, you get the error message “Kindle Previewer can’t be opened because the identity of the developer cannot be confirmed.”

Question: So what do you need to do to get Kindle Previewer working?

Solution: Hold down the “Control” key while clicking the “Kindle Previewer” icon in the Dock or in a Finder window. Click “Open” in the menu that appears. A dialog window displays the original error message, with the additional message that clicking “Open” will authorize this program to run on this Mac. Click the “Open” button in the dialog window.

*I use a Logitech wireless mouse and keyboard, instead of Mac’s, so you can just “right click” your mouse if you’re using a mouse like that (instead of holding down the control key) and follow the directions for clicking “open” in the menu etc.

Kindle Countdown Deals: A New Promotional Tool For Authors

kindle countdown deals
Amazon has recently announced the launch of a new book promotional tool for KDP Select authors called Kindle Countdown Deals. I suppose they are adding this tool as a way of sweetening the pot for authors to choose to enroll their books in the KDP Select program. A program which entails publishing your book to Amazon exclusively for a period of time (no selling on B&N, iBooks, Kobo, or even your own website).

Kindle Countdown Deals does address an issue that many indie authors were having with running promotions for their books and what many authors will still have to deal with if they don’t use this tool. For example, say you want to run a promotion and offer your book which is typically $2.99 for .99 for a period of time. You’d have to log into KDP and manually change the price of your book and WAIT for Amazon to administer the change. The waiting on Amazon part is what would be a problem for some authors because you may have already announced to your community that you are running the promotion but Amazon has yet to make the change so readers cannot buy the book at the promotional price. The rule of thumb was to give Amazon at least 24 hours to change your pricing, but that wasn’t always guaranteed and a lot of promotions ran into glitches.

So Kindle Countdown Deals addresses this issue by Amazon offering their own built-in promotional program. This is how it works:

1. Set Time-Bound Promotions

You can control how long your book is discounted and the time remaining for your promotion will be visible for customers to help generate excitement for the price discount. Obviously this is going to work well because Amazon has put in place the infrastructure to make these changes work as soon as you set them.

2. Customers See Both Prices

Readers will be excited because they can see the great deal they are getting. The listing will include the regular price of your book right alongside the promotional price. When we did it manually, the reader would only see the promotional price because in essence you were changing the price of the book – not running a limited promotion.

3. Retain A 70% Royalty Rate

This is a biggie. You will earn royalties based on your regular royalty rate. So if you are using the 70% royalty rate option by pricing your book above 2.99, you will still earn 70% even if the promotional price is below $2.99.

4. Increased Discoverability

Customers can easily browse live Kindle Countdown Deals to see what books are on promotion (which you know readers love to do). This is a great way for your book to get discovered. Take a look at current deals here: http://amazon.com/kindlecountdowndeals

5. Monitor Performance In Real-Time

A new KDP report will display sales and royalties at each price discount side-by-side with pre-promotion performance, so you can compare results. Love that! You know I’m a stats girl:)

So in my opinion, Amazon has created a great tool for indie authors to really build momentum for new books or to breathe some life into stalled titles. Of course the trade off is that you have to commit to the KDP Select program for at least 3 months, but seeing that Amazon is the big player in the marketplace – this may be a trade off that you can live with.

* Kindle Countdown Deals are only available on Amazon.com and Amazon.co.uk

#1 Mistake Self-Published Amazon Authors Make

kindle grammar errorAttention All Self Published Authors! The #1 Mistake You Are Making When Publishing Your Books On Amazon Are Simple Grammar Errors. (GAHHH!)

If you are considering writing a book and publishing it on Amazon.com then I highly recommend that you hire an editor because there is nothing more embarrassing then seeing reviews for your book that love your topic or your story but couldn’t get through it because of the amount of errors:

amazon bad editing reviewkindle publishing errorsWhile I am a writer by trade (and passion:), I am also an avid reader. I buy a LOT of fiction from Amazon and read it on my iPad with my Kindle App. I am amazed by how many errors I find in these books. In fact, I’ve run across a few where I had to reread passages in order to try and make sense of them. Basically trying to figure out what the author intended to say.

While it doesn’t discourage me from reading self published authors (there are plenty of fantastic books written by self published authors), it does discourage me from purchasing from that particular author again.

As an author, avoiding the reviews that you will receive (like those I’ve shown above and they aren’t the worst of it!), are worth the investment of hiring an editor.

If you are on a super tight budget and can’t pay anyone, then another thing you could try is to form an alliance with another author and agree to proofread each other’s work. You can find other authors in your area quite easily through social media. Just put it out there and people will be very willing to connect you with others.

Read about more common grammar errors many writers make…