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Today On The Article Marketing Spotlight – Author Gina Bell

One of the coaching services I offer is “e-coaching or web-coaching” where clients have one-to-one access to me every day of the business week via email to ask me their most burning question.

Here’s the most recent question I received (client identity is confidential):

Question: “Here is one area of concern – list building. About five months ago I started hosting a monthly teleseminar in order to build my list. Today is my 5th one. When I started there were 47 people on my list. Now there are 138. Not what I was hoping for.

I am committed to these calls through the end of the year. I enjoy speaking which keeps me doing it. The people I am interviewing also have small lists, and they aren’t really doing much promotion either. How do I do a better job in building my list for the teleseminars?”

Answer: A monthly tele-class or radio show is a great visibility strategy and credibility too (based on who your guests are).

I agree… turtle-paced list growth is very frustrating!

Here are some simple things you can do to increase list building results (some you may be doing already):

#1. Invite guests that do have bigger lists than you (sometimes this is a stretch outside of our comfort zone but well worth the reach.)

#2. Make it a requirement that your guests invite their list to the call (you can use a speaker agreement and provide them with a short invitation script that they can copy/paste/send to their list).

#3. Use teaser bullets when you announce the topic for your upcoming call to create curiosity. Teaser bullets are a like mini headlines and we all know how important compelling headlines are – right!? After you done reading this post, hop on over to CopyBlogger.com and enter “teaser bullets” into their search box. Just this one change alone can dramatically increase interest in your teleseminar topics!

NOTE: Copy Blogger is my #1 resource for boosting my motivational copy skills! I recommend that ALL of my clients spend some time on their blog. Why? Because writing effective copy is an essential skill set for women in business online.

#4. Use cliff hanger statements/bullets in your communications to build excitement about what’s coming up next month. If you’ve ever watched a daytime or evening drama and experienced… “Here’s what’s coming up next on Days of Our Lives” for example and they play a series of clips that move you to the edge of your seat and leave you saying “Oh I can’t wait to see THAT episode! I’ve got to know what happens!” – that’s what you can create in your copy. Here’s a great article on – you guessed it – CopyBlogger.com that talks about this (see #5) and gives a great example too.

#5. List your tele-classes with free teleseminar listing services such as

a. See You On the Call at seeyouonthecall.com

b. Conference Call University at cculearning.com

#6. Use a “tell a friend” page/script as a thank you page once people opt-in. The service I use for some of my virtual events is www.YourTellAFriend.com (at the bottom of the form you can include a “slide by” link that takes them to your official thank you page and call-in details)

#7. Invite more than one expert to each call and conduct a PANEL discussion… instead of one guest inviting their list, now you have three each month (and triple the traffic filtering through your Tell A Friend page too!).

As you can see there are many ways to “take it up a notch or ten!” as I like to say ;)

LAW this to this

For additional list attraction advice you can also visit http://www.ListAttractionWeek.com. The event is over but the recordings are still available.

Can I admit something in the spirit of full transparency (thank you @elizabethpw)? I am completely terrified of teleseminars! I remember when I first started my coach training many moons ago, there were a lot of teleseminar calls and there were only a few students on each call — so you had to participate. That drove me crazy. I didn’t like it. I was uncomfortable. It probably is only an extension of one of my other issues – public speaking.

But guess what? I will be participating in a hugely important FREE event called: List Attraction Week (#law10) and while I have some angst about my involvement, I know that it was important to do.

Reason: One of the biggest obstacles in building my online business ( and something that I work continually on in my business) is building my list. Without a list, it is virtually impossible (especially if you are service or solo professional) to make any money. And let’s be honest, none of us are doing this as a hobby:)

That’s why list building should be a priority in  your marketing efforts, and also why List Attraction Week will give you REAL strategies that you can use to finally build a responsive list that wants to learn from you and/or buy from you over and over again.

There have been a handful of “mentors” (in the pic up above) who have been carefully selected to guide you through different strategies for list building. There will be dozens and dozens of strategies that you will hear and learn about, but remember that you only a few of these strategies will resonate with you and then you probably will only implement one or two of those. And that’s the whole idea!

Learn from a group of women who have been through the trenches, discover what strategies they use to build their lists (I use writing and article marketing), and then choose the solution that will work best in your business. I mean little ‘ole me will be there, but so will powerhouse marketing mentors such as Andrea J. Lee, Michele PW, Leesa Barnes, and Wendy Y Bailey! This is a no-brainer must attend event right?

Well, if it sounds like something you could find value in, then I’ll see you there. It would be really nice if you make it during my session on March 9th at 1pm. And give an ‘ole girl with teleseminar fright a little support:)

To learn more about this can’t miss, free event and it’s featured mentors go to:  List Attraction Week.

I’m curious. Do you view the summer months as a time to kick back, relax, and do just enough business to get by? Or do you consider it one of your hottest months (no pun intended)?

I ask because I’m intrigued by the new teleclass Millionaire Entrepreneurial Coach Ali Brown is hosting. It’s called “Ali’s Top 10 Recommendations to Kick-Up Your Revenues This Summer!”

Ali believes it doesn’t matter what else is happening in the world around you, if you want to grow your business, you will. In fact, it was over a summer when she took her business from the low 6-figures to breaking 7-figures.

Here’s the link if you want to check out her teleclass and sign up:  http://www.netofficetoolbox.com/app/?af=353649

But don’t forget to leave a comment. I really want to know – are you planning on growing your business this summer, worried you won’t be able to grow your business, or are you planning on taking it easy?

Join me and the E-Commerce Diva (Jamila White) for an article marketing teleseminar during which I will share with you my tips and strategies for building an avalanche of cost-free traffic to your site using articles. Look forward to talking to you over there!

Details: April 21st 8pm EST

http://www.ecommercediva.com/index.html