A lot of people stay away from article marketing because they don’t want to write meaningless and pointless articles for their prospects. Plus, time is money. We all want to get the most bang for our buck. Especially when it comes to article marketing. So the real key to maximizing time spent on writing articles is to figure out what the #1 thing is that your prospects want to read and write it for them.

Once you discover that sweet spot, article marketing will become effortless, productive, and cost-effective. Of course the real challenge is finding what that #1 thing is. But I’m going to let you in on a little article marketing secret that will help you write your next 10 articles!

The #1 thing that your prospects want to read is an article, series of articles, ebooks, or an entire information system on how to solve the #1 problem that they face in your niche. This could be many different things depending on your niche, but trust me when I say that this works in EVERY niche.

Example
Suppose you are in the diabetes niche. What is the #1 problem that people with diabetes face? What meals to cook. How to cure their diabetes. How to find low cost diabetic supplies.

I really have no clue, but if you are in this niche, chances are that you do. And if you don’t know, you can find out by surveying people in your market. By cruising the health forums. Diabetes associations. The same holds true for any niche. Go straight to the source to discover the problems that they want solved. Then solve ’em!

Bonus Tip
Don’t worry about revealing too much of your knowledge in your articles. If you deliver useful and really good information to the prospects in your niche, they will continually come back to your for more and more information. Just because you give the answer once doesn’t mean that prospects have listened, accepted, and applied the answer!

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!

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