The Article Marketing SEO Series
Part III – First Things First! Writing Your First Paragraph
When the search engines decide how to rank content they look at many factors. While there are many small hidden factors on analyzing content that search engine developers will never reveal – many of us interested in article marketing seo have at least got the basics down. So far we know that the content whose keywords are found in the domain name rank well. We discussed that in detail in part 1 of this series. We also understand that article titles are extremely critical to ranking high in the search engines as well. Okay we’ve got that down. Now I want to talk to you about another often overlooked element of an article that ranks well and that’s your first paragraph.
There are some marketers who already know that the first paragraph is pretty important but do some janky stuff like stuff those first paragraphs with keywords. That’s a big no-no and very obvious to the search engines. Yet it’s critical that the search engines see that your title reflects what you are going to discuss in the article. So…
1. Unlike articles for print media, you cannot waste 100 words creating “build up” to your topic. Online media is different. You need to get straight to the point, and you do that in the first paragraph.
2. Your main keyword needs to be naturally placed in your first paragraph. You really only need to write it once there though because you will also naturally mention it again throughout the body of your article.
3. If you have a related keyword or keyword phrase then you can add it to the first paragraph as well.
4. The search engines like when you link out to a resource related to your article’s topic. While many article directories prohibit this because they do not want directory visitors to click off their websites — it is actually a best kept SEO secret that one-way linking (in and out) is quite favored by the search engines. One link in the first paragraph is a great start. Especially if it is linked with keyword rich anchor text.
Need to catch up on the Article Marketing SEO Series? Read the series in order:
Article Marketing SEO: Introduction
Article Marketing SEO: Part I
Article Marketing SEO: Part II
Lisa Angelettie
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Writing of article marketing is very powerful especially when it comes to promoting your internet business.
However if there is one misunderstood fact about article marketing is that the more articles you write the more traffic you’ll get and the more traffic you get the more money you will make.
The popularity and effectiveness of article marketing is very powerful especially when it comes to promoting your internet business.
However if there is one misunderstood fact about article marketing is that the more articles you write the more traffic you’ll get and the more traffic you get the more money you will make.
I think The popularity and effectiveness of article marketing is very powerful especially when it comes to promoting your internet business.
However if there is one misunderstood fact about article marketing is that the more articles you write the more traffic you’ll get and the more traffic you get the more money you will make.
I think this is absolutely right. the whole article is depend upon the content of the article. after that seo has work. thanks for sharing great tutorial
HI, Like your article on marketing SEO. Lengthy article will not help us to get the attention of the users. I Like yours because it is not so long and not short its perfect and you did a good Job.
Thanks so much:)
Top achievers within network marketing are continuously investing in their
education. This is a book about how we think without thinking, about choices that
seem to be made in an instant. There are various ways through which a product or service can be communicated to its end users, such as;
Print media, Television, Radio etc.
Writing the first paragraph is always the hardest part… not just with article marketing, but with writing in general. And actually I think it might be a bit easier when you’re doing article marketing, since you have so many targets you have to hit in that first paragraph – you’ve gotta use such and such a keyword, you need to try and use related keywords, etc. It gives you a starting point to begin formulating what you’re going to write.