How To Get #1 Search Engine Rankings Using The Google Mindset

September 4, 2011 By Lisa Angelettie 2 Comments

Getting Into The Google Mindset

It is no secret that writing high quality articles is my #1 traffic generator and list building strategy for ALL of my websites. In fact, writing good articles is an advantage that many coaches and consultants have because many of us are “natural writers“. We have a message and we want to help people with some sort of problem, so we have a lot of content already spilling out of us. We’ve just got to get it all down and spread to prospects in a BIG way. One of the best ways I have found to get my message out to thousands of people is by taking advantage of the search engine powerhouse Google.

Google has been sending me oodles of free traffic to my main and niche websites for many years. In fact, I have held the #1 position for over a 100 of my keywords for over seven years! That’s seven years of Google updates and Google slaps. Seven years of the ups and downs of marketing trends. And the reason why my #1 positions have never waivered is because I have always chosen to have the Google mindset when writing my articles.

For me, the Google mindset means to write my articles with my readers needs #1 and the search engine’s criteria #2. That’s really what Google honchos want from us as webmasters and that should be what we want for our businesses too. First, we need to serve our clients. And then we need to make sure that we can do it in a BIG way, so that means we should write using good search engine etiquette.

So What Is The Google Mindset?

Not too long ago there was an article published on the Google webmaster site about how Google identifies a high quality article and a high quality site. While they were not going to reveal their secret algorithms for ranking content, they did give webmasters a LOT of insight on the questions that they ask when they evaluate a piece of content (and how we should evaluate our own content as well). Here they are:

1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
7. Does the article provide original content or information, original reporting, original research, or original analysis?
8. Does the page provide substantial value when compared to other pages in search results?
9. How much quality control is done on content?
10. Does the article describe both sides of a story?
11. Is the site a recognized authority on its topic?
12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
13. Was the article edited well, or does it appear sloppy or hastily produced?
14. For a health related query, would you trust information from this site?
15. Would you recognize this site as an authoritative source when mentioned by name?
16. Does this article provide a complete or comprehensive description of the topic?
17. Does this article contain insightful analysis or interesting information that is beyond obvious?
18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
20. Would you expect to see this article in a printed magazine, encyclopedia or book?
21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
22. Are the pages produced with great care and attention to detail vs. less attention to detail?
23. Would users complain when they see pages from this site?

Why Getting Into The Google Mindset Is Critical Right Now

If you hadn’t heard, Google has been implementing Google Panda which is a long-term algorithmic shift that has involved several updates. The first update, Panda 1.0, rolled out in February and has been followed by several more, all of which have affected a growing number of sites. The updates, as of this writing, include:

Panda 2.4 on August 12th.
Panda 2.3 on July 27th or so.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

It is more important than ever to get into the Google mindset for writing high-quality articles and content for two reasons. One — you don’t want these updates to affect your site, your articles, and their ranking. You want to stay where you are or rank even higher for your keyword terms. Two — you want to be ready to step into the place of some of your competitors who were affected by this update or who will be very shortly. As some of your competitiors fall in the rankings for certain terms, that leaves room for entrepreneurs with the Google Mindset to step up and take your rightful position of #1 !

If you’re ready to learn more about the Google Mindset and how to write articles that Google loves for more guaranteed search engine traffic and #1 Google positions, go to: Writing Articles That Google Loves! to download my special report with bonus step by step checklist where I spell it all out for you in easy, simple, steps.

In less than 30 minutes you’ll be a Google ninja!

Are You Afraid To Outsource?

August 22, 2011 By Lisa Angelettie 2 Comments

Are You Afraid To Outsource Some Of The Tasks In Your Business?

Recently I wrote an article about outsourcing that struck a nerve with a lot of entrepreneurs. I figured it would because I was once at that point where I was doing too much in my business but didn’t know if I could really afford to outsource certain things (once I learned how to release control of those tasks:). In the article, I discussed some of the advice that my mentors and coaches have given me that put me in the right mindset to even consider outsourcing. A reader had a question about that advice and so I’ve posted her question and my reply here today.

“I interviewed Brian Tracy earlier this year and one of the issues that we spoke of regarding solopreneurs was outsourcing. He said that you should not spend money on outsourcing before your budget can handle it and said that you certainly should not borrow money to outsource. This seems contradicts what you say your 7-figure income mentors are telling you about outsourcing before you can afford it. Is there more to your mentors’ stories that you can share about how they justified “spending money that they did not have” to start outsourcing?”

Sincerely,

Monique Wells

http://understandingtimemanagement.com/blog

This brings up a lot of really good points, especially for coaches and consultants, on our relationship with money and how we spend it on our businesses. So let me make one thing clear, I know that we have heard many inspiring entrepreneurial stories of how they had nothing, funded their businesses with their credit cards, and now they are millionaires — but this is not the reality for most entrepreneurs. The reality is is that if you fund a lot of your business expenses via credit card you will simply fall into debt. Don’t do that!

No, the entrepreneur I am speaking to in this and the previous article are those of us who are generating money in our businesses but are doing EVERYTHING in that business and as a result are losing large chunks of our day doing tasks that could be outsourced to someone else.

Remember This: You should always be working on a revenue generating task in your business – not clerical or technical things.

Checking emails, listening to voice mail, sorting mail, transcription, among a zillion other things take up a lot of time. Just try that timer clock feature on your iPhone or use a simple kitchen cooking timer to see what I mean. You’d be surprised at how much time you are spending on the “busy work” of your business. Yet it may also surprise you that many of you are using the “cost” of hiring someone to outsource to as an excuse to avoid releasing control of all these things.

That is the core issue with many small business owners. You are afraid to outsource. You have spent so much of yourself creating your business, that you don’t trust anyone to handle anything, because you just “know” that they will not do it as well as you can. And it’s that control factor which leads back to the point my original article…

In order to break through my REAL issue which was a fear of losing control, they had to help me move past what I thought the issue was which was money — and this is what I’ve learned:

1. The cost of TIME that you are spending on busy work in your business is probably considerably more than the cost of outsourcing. Consider what you charge a client privately. If you charge $300 and hour and you spent two hours checking email and updating your WordPress plugins today, you just lost $600! Or even more if you could have spent those two hours creating a product or program in your business worth more than $600.

2. You do not have to hire a full-time assistant. Outsourcing can be as small as hiring a virtual assistant to complete tasks for you one hour a week. Thinks small, digestible chunks of work to outsource at first. This is very affordable.

3. Outsourcing will force you to step up in bigger ways in your business. You need to get somewhat organized to tell the VA what you need them to do for you. You need to be able to lead and direct your VA towards growth. You have to pay your VA on time and occasionally offer incentives and sources of motivation for bigger assignments and bigger results.

The more time you can spend on income generating activities, and the more time your VA is able to spend on other tasks in your business, the more money you will make. The more clients you will book. The more streams of income you can create. That has been proven over and over by many, many business owners.

So what may make you feel a little uncomfortable now, especially in these tough economic times, can result in a tremendous payoff later in terms of how much more efficient you will be in your business. Uncomfortable is ok, but finally breaking through those fears – is better.

Hot Topics For Search Engine Traffic

May 18, 2011 By Lisa Angelettie 1 Comment

Hot Topics For Search Engine Traffic

While I typically encourage my community to write evergreen articles and content in order to get maximum shelf life, there are those times when I like to write articles on hot topics to get a surge of search engine traffic to my site. I also call these types of articles Magic Bullet Articles (I teach more about this in Articology).

I think these types of articles are critical for periodically breathing a little life into your site and for also showing a “real-time presence”. In other words, these types of articles allow your readers to know that you are there and your are current – not just evergreen.

So why not take 30 minutes out today and write a hot topic or magic bullet article. Your traffic stats will love it:) Remember that in order for this to work, you need to select a hot topic that you can tie into your site’s niche. Okay, so with that in mind here are a few ideas for you to get started in the next 48 hours:

1. Arnold Schwarzenegger and Maria Shriver

Discuss their divorce and the infidelity that led to the divorce.

You could discuss the phenomena of how their children are using social media to deal with the divorce.

How to recover from infidelity.

Political marriages.

Celebrity marriages.

2. Floods In South Eastern Part Of United States

The South is experiencing record rainfall and flooding. If you write on this topic or if the flooding impacts your marketplace in some way – then this would be a good topic to write about.

3, Unemployment

Unemployment is still a big problem globally, and it is covered in the news almost everyday. If you are a career coach, you could write about how to effectively apply for a job in today’s market.

You could also write about innovative and fresh ideas for making extra money. There are sites devoted to this that you could use as a resource. Here’s an article on finding a side hustle.

How to save money (budgeting, coupon cutting, etc.).

Stories on history of unemployment in your area and perhaps trends on what markets are easier to get into in that area.

Content on why your business is a great one to start in an economic recession.

4. Bin Laden Raid

There are a lot of stories and content being created around the Bin Laden Raid in Pakistan and the ramifications of that raid. If you cover political news, if you discuss religion or world issues – then you will see a nice surge of traffic from writing on this topic.

5. May 21 – Doomsday

At the time of this writing, this is one of the highest researched topics on the web right now. Write something quickly on this topic (and in my opinion how ridiculous it is:) and really blast it via social media and bookmarking sites to gain quick traction.

Bonus Tip
To always find hot topics that you can write about, search news sites like CNN or check recently searched for topics over at Alexa.com

Article Ideas For May

May 5, 2011 By Lisa Angelettie 4 Comments

Article Ideas For May

May is a great month for writing new articles for your blog. There are tons of things going on. I wrote an article about general article ideas for May last year and all of the ideas are totally evergreen. You can write these year after year. Here’s the link to the original article:

http://lisaangelettieblog.com/may-article-ideas/

Go Local!
Another great idea for generating new articles during May is to think even smaller. What types of events, workshops, etc. are going on in your niche during May. For example, people who write about cancer (specifically breast cancer) can write several articles around the Susan G. Komen Race For The Cure. While these races go on at different times in different places, there may be one in your area in May (like in Philadelphia) and so someone could capitalize on all the great local search traffic these types of articles would generate.

Have fun with it!

Public Service Announcement: Don’t Write While Sleepy!

February 11, 2011 By Lisa Angelettie 3 Comments

Writing While Sleepy

This is a public service announcement to all the digital writers and ePublishers of the world! Do NOT write while sleepy. This is why…

1. You’re writing in an impaired state and so you think everything that you’ve just written sounds good!

2. You will make major typos.

3. You will make grammar mistakes that your 8 year old can identify.

4. You will probably not proofread your article because you are already falling asleep.

5. You may rush the article because you just want to finish it.

6. You will run into the dreaded writer’s block because all you can think about is your bed!

7. If you’re falling asleep at the keyboard, your life is seriously out of balance. Make some changes!

8. Perhaps you are really in a “groove” and you don’t want to stop. I hear you – just don’t press publish. Stop when you’re ready and proof read the next day.

9. Which leads me to my next gem – don’t publish while sleepy.

10. Finally, sleepy writing is typically not your best work. If you are writing for your blog or as a guest blogger, this is a bad move. You want to submit your BEST work to yourself and to sites you are submitting to. First impressions do matter. No one wants to buy or learn from someone who can’t spell or write a decent sentence. Sorry – but it’s the truth.

What’s Your Writing Inspiration?

January 27, 2011 By Lisa Angelettie 7 Comments

Writing Inspiration

I took this picture of my yard out of my kitchen window today, so it’s not that great, but a good snowstorm puts me in a creative mood for some reason.

I have always loved the look of fresh snow especially when I don’t have to go right out into it because the kids have a snow day. I can just hunker down, sip on some hot tea or Pepsi :), and write a few articles or bank out another chapter in one of my books or infoproducts.

Sometimes I am not so “self aware”, so when it hit me that I love to write when it snows, it got me thinking about other sources of writing inspiration as well as a few writing rituals.

1. I love to write when singing.

2. I write better at night.

3. I sometimes write best when writing first in freehand then editing it at the computer.

4. I prefer to write on a desktop vs a laptop.

5. I like to write on summer days with the hum of a window unit air conditioner.

6. I like to write after a shower.

7. I must have something to drink when I’m writing. Either ice water or Pepsi. Occasionally tea if my office is too cold.

8. I like to write when a dog is laying by my feet.

9. I often write more, believe it or not, when I’m tired.

Think about the last time you really got into a groove writing? What was your backdrop? Where were you? Were you listening to music? Did something make you happy that day? Or sad? What are some of the things or circumstances that inspire you to write your best and produce the most?

I’d love for you to share them in the comments section below…

How To Write What People Will Read

January 12, 2011 By Lisa Angelettie 8 Comments

How To Write What People Will Read – Add The YOU Factor

There is no escaping the fact that writing can be a little daunting. One of the biggest fears for new writers is that they wonder if anyone will ever read anything that they write. Eeck! Yet there is a foolproof writer’s method for making sure that people read what you write – your articles, your newsletters, your book — and it is not about how well you write, how good your editing is, or even how much promotion your content gets. It’s really all about writing your truth.

Okay that may sound a little “fruits and berries”, but I don’t mean it in that way. What I mean is that when you include a truthful backstory or example in your writing — that truth will resonate with people on a human level. A deeper level. The will say, “Oh yeah, that happened to me. Or I know someone that happened to. Or yeah – I’ve thought about that very same thing.”

And that is a fantastic thing!

Once a reader can connect with you on a human level, a personal level, a level where they feel they can understand you and vice-versa – that’s when you have started building trust – and that’s when the reader really starts paying attention to what you’ve written and anything else you are going to write. Whether they agree with it or not.

Example: When I finished writing my first book Relationship 911! – I read it from start to finish and realized that I hadn’t included any real examples of my own relationship in the book, only previous clients. So I went back and added stories about my own relationship experiences, because I didn’t want readers to connect with me only as a clinician, I wanted them to connect with me as a woman, a wife, and as someone who had been through the ups and downs of a romantic relationship but had made it to the other side.

Another Example: Let’s say you are a chef and you are writing articles about food preparation — it’s not enough to just write about the details of preparing a specific dish. It’s much better if you can include something about yourself that you can connect with preparing that dish.

For example: “My mom and I use to do this every Christmas Eve” or “My husband and I like to do this part of preparation together the night before a big dinner”.

Add some of “you” in your writing and you will grow a following of readers that you couldn’t get rid of if you tried. Oprah is a good example of this. There were many talk shows out when she started her own, but there was a way that she was able to personally connect with people on the show by sharing how their story affected her or how she had a similar experience, etc. that resonated strongly with people – especially women. It is why her brand is so strong today.

So when you go to write your next article or chapter this week, remember to not just include the facts and the details. Make sure to include a little bit of YOU as well. That’s how you get people to read what you write, bookmark it, share it, Twitter it, and read it again!

How To Get #1 Search Engine Rankings Using The Google Mindset

Getting Into The Google Mindset

So What Is The Google Mindset?

Why Getting Into The Google Mindset Is Critical Right Now

Are You Afraid To Outsource?

Are You Afraid To Outsource Some Of The Tasks In Your Business?

Hot Topics For Search Engine Traffic

Hot Topics For Search Engine Traffic

Article Ideas For May

Article Ideas For May

Public Service Announcement: Don’t Write While Sleepy!

Writing While Sleepy

What’s Your Writing Inspiration?

Writing Inspiration

How To Write What People Will Read

How To Write What People Will Read – Add The YOU Factor

IMPORTANT LINKS

From The Blog

CONNECT WITH ME

Getting Into The Google Mindset

So What Is The Google Mindset?

Why Getting Into The Google Mindset Is Critical Right Now

Top Online Document Sharing Sites

Are You Afraid To Outsource Some Of The Tasks In Your Business?

Hot Topics For Search Engine Traffic

Article Ideas For May

Writing While Sleepy

Writing Inspiration

How To Write What People Will Read – Add The YOU Factor

IMPORTANT LINKS

From The Blog

CONNECT WITH ME