It’s a marketing and sales fact that prospects do NOT buy on the first visit to your site. In fact, they don’t buy on the second, third, fourth, fifth, or sixth visit! That’s right, statistics prove that prospects need to be exposed to your message at least seven times before they buy. I know first hand that this is true – because I’m one of those prospects! I must get to know the business I am going to do business with first – before I buy. And the same will hold true with people who visit your website. So the question then remains, how do you get people to come back to your website again and again?

The answer is to – write fresh content. When you write new and fresh articles over and over, whether they are via your blog, article directories, or a newsletter – you will encourage people to come by your site as often as you offer them something new to read.

Write seven new articles and you have a potential sale! Better yet — put those articles on an autoresponder and automatically expose new visitors to your site (once the opt-in) to your seven articles on auto-pilot.

Remember, when you offer your visitors FREE and useful content over and over – you begin to build a relationship with them, trust, and naturally a future sale.

Learn more advanced article marketing strategies like this one when you enroll in Articology™ – The Article Marketing Training Program.

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!

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