How To Grow Your List Through Monthly Teleseminars

July 9, 2010 By Lisa Angelettie 5 Comments

Today On The Article Marketing Spotlight – Author Gina Bell

One of the coaching services I offer is “e-coaching or web-coaching” where clients have one-to-one access to me every day of the business week via email to ask me their most burning question.

Here’s the most recent question I received (client identity is confidential):

Question: “Here is one area of concern – list building. About five months ago I started hosting a monthly teleseminar in order to build my list. Today is my 5th one. When I started there were 47 people on my list. Now there are 138. Not what I was hoping for.

I am committed to these calls through the end of the year. I enjoy speaking which keeps me doing it. The people I am interviewing also have small lists, and they aren’t really doing much promotion either. How do I do a better job in building my list for the teleseminars?”

Answer: A monthly tele-class or radio show is a great visibility strategy and credibility too (based on who your guests are).

I agree… turtle-paced list growth is very frustrating!

Here are some simple things you can do to increase list building results (some you may be doing already):

#1. Invite guests that do have bigger lists than you (sometimes this is a stretch outside of our comfort zone but well worth the reach.)

#2. Make it a requirement that your guests invite their list to the call (you can use a speaker agreement and provide them with a short invitation script that they can copy/paste/send to their list).

#3. Use teaser bullets when you announce the topic for your upcoming call to create curiosity. Teaser bullets are a like mini headlines and we all know how important compelling headlines are – right!? After you done reading this post, hop on over to CopyBlogger.com and enter “teaser bullets” into their search box. Just this one change alone can dramatically increase interest in your teleseminar topics!

NOTE: Copy Blogger is my #1 resource for boosting my motivational copy skills! I recommend that ALL of my clients spend some time on their blog. Why? Because writing effective copy is an essential skill set for women in business online.

#4. Use cliff hanger statements/bullets in your communications to build excitement about what’s coming up next month. If you’ve ever watched a daytime or evening drama and experienced… “Here’s what’s coming up next on Days of Our Lives” for example and they play a series of clips that move you to the edge of your seat and leave you saying “Oh I can’t wait to see THAT episode! I’ve got to know what happens!” – that’s what you can create in your copy. Here’s a great article on – you guessed it – CopyBlogger.com that talks about this (see #5) and gives a great example too.

#5. List your tele-classes with free teleseminar listing services such as

a. See You On the Call at seeyouonthecall.com

b. Conference Call University at cculearning.com

#6. Use a “tell a friend” page/script as a thank you page once people opt-in. The service I use for some of my virtual events is www.YourTellAFriend.com (at the bottom of the form you can include a “slide by” link that takes them to your official thank you page and call-in details)

#7. Invite more than one expert to each call and conduct a PANEL discussion… instead of one guest inviting their list, now you have three each month (and triple the traffic filtering through your Tell A Friend page too!).

As you can see there are many ways to “take it up a notch or ten!” as I like to say

LAW this to this

For additional list attraction advice you can also visit http://www.ListAttractionWeek.com. The event is over but the recordings are still available.

Article Marketing For Coaches

April 23, 2010 By Lisa Angelettie 10 Comments

Attention All Business, Life, Wellness Coaches…

ARE YOU READY TO FINALLY KICK START YOUR TRAFFIC & LIST BUILDING BY GETTING YOUR ARTICLE MARKETING INTO GEAR?

I think that coaches have a distinct advantage. Most coaches I have run across have a natural affinity for knowing how to effectively communicate with others. This is a skill which is great for coaches in general, but especially when it comes to creating content.

If you can communicate well, you can transform that information and expertise into articles and then re-purpose those articles into short reports, guides, e-courses, coaching programs, and information products. This will create new streams of traffic, a bigger list, higher visibility and more passive income streams.

So if you’re ready to finally stand up and take control of your marketing, but you need a little help on how to get motivated, organized, and started — then Grab This Free 8 Part Article Marketing Guide which was written specifically and especially for coaches. Because creating content is easier than you think and it is a sure way for you to begin to “SHINE” in your marketplace.

CLAIM YOUR FREE GUIDE NOW!

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What To Do When Someone Unsubscribes From Your List

April 20, 2010 By Lisa Angelettie 3 Comments

I don’t know about you, but I spend a good part of my marketing building a relationship with my list. That mostly includes writing and linking to articles on my site that I think members would find useful. I also may promote something once in awhile, but not often – because I honestly don’t get a chance to try everyone’s products or software; and I’ll only promote something that I’ve used with success. So having said that, I use to take someone unsubscribing from my list very personally.

I remember going to an internet marketing seminar a few years back and my coach explaining that sometimes people aren’t going to like what you do, what you say, or how you say it. She encouraged us to not take it personally, let it go – and move on. Well, that lesson kind of went over my head at the time because at that point, no one had complained about my writing, my emails, or my products, etc. Needless to say, I should have listened, because that day came and it wasn’t pretty!

Someone unsubscribed from my list and because I use aWeber for my list maintenance, there is a section where folks can explain why they are unsubscribing. Most will ignore that box. Some will feel a little bad for me I guess, and say it’s because they are getting too many emails from everyone. Which of course is probably true for so many of us (but that’s why I use a separate Google mail address for newsletters). But anyway, this woman decided to tell me why she was unsubscribing from my list and tell me good!

She said that she had been looking to build a professional relationship with me, and because we lived in the same area was hoping that we would get together. I remember replying to her that I had just moved to the area and had a lot on my plate. I just didn’t have the time to meet with her. Then of course she went on to say that my strategies were not advanced enough for her. After I read this email, I was bothered by a few things. So I wrote her back. Which I have done in other instances as well. So this is what I’ve learned from this particular situation:

The Personal Touch
Writing people personally takes them by surprise. People are not use to hearing from marketers. That’s because the seasoned ones have learned to ignore “hate mail”:) Although this woman didn’t respond, some others have and I was actually able to save the relationship. Do I recommend that you do this? Well, I think it depends on the size of your list, the time that you have, and how much you really care about that one person. You could always take in consideration – has this person bought from you? Has this person been on the list long? As rule of thumb though – you cannot respond to everyone who unsubscribes. That’s just the nature of online marketing – but if you feel like you can save one – do it!

Don’t Take It Personally
Not everyone is going to like you or what you do. And that has to be okay, or you will never really get any personal satisfaction out of what you are doing. The general idea here is that you need to let go of the negative energy that some might throw your way — and keep moving forward. If you have a message and it is clear, it will resonate with some folks and not with others – and that’s okay.

Stop The Notifications
One essential element of this whole fiasco is that I was receiving ALL my subscriber notifications to one of my main email addresses. Big mistake. I think I enjoyed getting the “ping” sound when I saw that people had just subscribed. BUT that also meant that I also got the unsubscribe alerts – and I would get distracted and want to read why they unsubscribed.

Keep On Truckin’!
At the end of the day, you have to believe in the direction and course of your marketing and keep on moving forward with your plan. Write your articles. Create your information products. Build your social marketing presence. Trust your instincts. And make sure you love what you do:)

List Attraction Week: Build Your List For Less!

March 3, 2010 By Lisa Angelettie 2 Comments

Can I admit something in the spirit of full transparency (thank you @elizabethpw)? I am completely terrified of teleseminars! I remember when I first started my coach training many moons ago, there were a lot of teleseminar calls and there were only a few students on each call — so you had to participate. That drove me crazy. I didn’t like it. I was uncomfortable. It probably is only an extension of one of my other issues – public speaking.

But guess what? I will be participating in a hugely important FREE event called: List Attraction Week (#law10) and while I have some angst about my involvement, I know that it was important to do.

Reason: One of the biggest obstacles in building my online business ( and something that I work continually on in my business) is building my list. Without a list, it is virtually impossible (especially if you are service or solo professional) to make any money. And let’s be honest, none of us are doing this as a hobby:)

That’s why list building should be a priority in your marketing efforts, and also why List Attraction Week will give you REAL strategies that you can use to finally build a responsive list that wants to learn from you and/or buy from you over and over again.

There have been a handful of “mentors” (in the pic up above) who have been carefully selected to guide you through different strategies for list building. There will be dozens and dozens of strategies that you will hear and learn about, but remember that you only a few of these strategies will resonate with you and then you probably will only implement one or two of those. And that’s the whole idea!

Learn from a group of women who have been through the trenches, discover what strategies they use to build their lists (I use writing and article marketing), and then choose the solution that will work best in your business. I mean little ‘ole me will be there, but so will powerhouse marketing mentors such as Andrea J. Lee, Michele PW, Leesa Barnes, and Wendy Y Bailey! This is a no-brainer must attend event right?

Well, if it sounds like something you could find value in, then I’ll see you there. It would be really nice if you make it during my session on March 9th at 1pm. And give an ‘ole girl with teleseminar fright a little support:)

To learn more about this can’t miss, free event and it’s featured mentors go to: List Attraction Week.

Information Marketing: How To Create A “Buyers Only” List

July 26, 2009 By Lisa Angelettie 2 Comments

This is a really great article on a concept that not many marketers teach – but my friend Jimmy D. Brown teaches is well, and that’s the concept of how to create a “buyers only” list. Warning: This is NOT for the marketing newbie. Enjoy!

How To Create A Buyers Only List
By Guest Author: Jimmy D. Brown,
http://infoprofitshare.com/

Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty.

While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

– > The “announcement list”.

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a
widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

——————————————————-
What Is An “Announcement” List?
——————————————————-

DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take
a look at HOW to “say it”…

——————————————————-
How About An Example “Announcement” List?
——————————————————-

If you go to this site
or
http://infoprofitshare.com/ you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow
people to get a head-start on the world by knowing about
new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather
a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the
perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the
offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can
buy immediately, further illustrating the value of the
complimentary “membership”.

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

So, you may be thinking…

——————————————————-
What Kind Of “Announcement” List can I Build?
——————————————————-

There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of
private label rights buyers.

* New Offers List. Build a list of people who love your
work and want to be notified any time you have a new
offer available.

* Pre-Launch List. Create buzz and anticipation for an
upcoming new product release by building a pre-launch
list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who
want to know any time you have a new ezine article
that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who
are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to”
guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and
affiliates who are ready to promote anytime you have a
new offer.

* Incentives List. Here’s a great idea – create a list of
people who you offer “incentives” to when they purchase
someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content
(reports, articles, videos, etc.) to these subscribers
to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue
for you if you implement them.

Content is king. But let’s not forget that there are a lot of queens, princes, dukes and earls out there too.

———–
Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks).

Run, don’t walk to this website –>
http://infoprofitshare.com/

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