Marketing Resources For Coaches & Consultants

“It takes a lot of resources, tools, and services to make an online business hum like a canary. Over the years, I have spent tons of money trying and testing resources that I “prayed” would help improve my business. Some were great. Some weren’t the right fit, but good. Others just stunk! Many of the better resources that I have used, I found through other experienced online business owners. So I thought it was only fitting that I pay it forward and list all the resources that I use in my business with links that let them know that I sent you…”

ARTICLE MARKETING

Spin Rewriter
I have never recommended an article spinning software program to my clients until now. The reason why this article spinner passes the grade and clearly surpasses all of their predecessors is because it “understands” what you have written in your articles and can use appropriate synonyms to create totally unique & well-written versions of your articles.

Submit Your Article
After you’ve written your wonderful articles, the bigger question is how do you get them out in front of as many people as you can? The answer is using an article submission service that submits your articles to high-profile directories and top tier, well-ranked 3rd party publishers. This is the ONLY service I recommend for high-quality, effective, mass article submissions.

BLOGGING

WordPress
If you are serious at all about building visibility on the web for your business, you need a blog. WordPress is the #1 blogging platform, it’s free,  and I use it on all of my sites. It’s very user friendly.

Thesis WordPress Template
Using Thesis as your WordPress blog template will give you a big advantage in your niche. Your articles will be optimized for the search engines effortlessly! This is the theme that all my sites run on and I have the search engine rankings to prove it’s power.

Audio Acrobat
Record and and publish audio and video to your website with a few clicks of a mouse. This widely popular and affordable web based tool allows you to record crystal clear audio and publish it to your site with one of their customizable audio players.

Gravity Forms
I use a zillion wordpress plugins but this is one that I thought deserved placement on this page. It’s actually not easy to create a form on a WordPress blog, so this plugin takes the guess work out of it and creates simple or advanced forms very quickly. Think “contact us” or “coaching session” forms.

WordPress Directory
Get your site listed at this directory if you publish a WordPress blog or you are a WordPress consultant, designer, etc. Great backlink to have.

PostLinks
You can obtain backlinks on WordPress blogs with various PR ranks or you can sell contextual links on your own WordPress blog(s) for some extra passive income. I use this service on my niche sites.

MEMBERSHIP SITE

Digital Access Pass
I tried several of the big membership site platforms and ended up going Digital Access Pass because it was powerful at an affordable price point. PLUS it was created FOR WordPress – so integration was easy. If you own a WordPress blog and you want to limit some or all access of your content to members only – then this is the membership platform for you.

HOSTING

SEO Domain Hosting
I purposely choose keyword rich domain names and like to pay as little as possible for them! That’s why I use and recommend this company to secure my domain names. I have a lot of ‘em:)

Hostgator
I have used several webhosts over the years and this is the company that was able to handle all my sites; plus they run on 130% wind power. You gotta love that!

Bluehost
This is an alternative to Hostgator for web hosting that is also very good, highly reputable, and has great customer service.

PAYMENTS & SHOPPING CARTS

Practice Pay Solutions
Ever since I started using a professional shopping cart system like the one from Practice Pay Solutions, I have seen an increase in conversion of sales and I attribute that to the fact that it gives my business a more polished and professional edge. Take a look at an example to see what I mean. I HIGHLY recommend that everyone get a shopping cart system if you want to add more credibility to your business.

E-Junkie
This low-cost shopping cart solution is the best for securely purchasing and delivering digital products like ebooks. You can try it out for free and after the trial period, it’s only $5 bucks a month. Plus there is a built in affiliate program for people to promote your products.

ClickBank
I really like the #1 industry leader Clickbank as a digital product and 3rd party payment solution, but I love them for their huge affiliate marketplace. I get sales everyday from people who promote my products through Clickbank and they handle all the affiliate pay outs. I don’t have to “think” about any of that which is nice. I use Clickbank for a lot of my niche products.

PayPal
You can use Paypal to process major credit cards for payments made to you for products and services. I use them in conjunction with my shopping cart system because it is a trusted brand and many people have Paypal accounts these days. You could use it as your sole payment solution or as a payment alternative.

EMAILS & NEWSLETTERS

Aweber
There are a few power players in the ezine/autoresponder market. I have used them all. I finally found one that was dependable, upheld industry standards so that your emails actually get delivered, and have a lot of functionality – this is Aweber. Most of the pros use this email solution and they are still very affordable, so I highly recommend them. One word of advice: make your decision and then commit to it because moving your email list from one provider to another is a nightmare! (Just go with Aweber:)

LOGOS & WEB DESIGN

99designs.com
You can go do 99designs looking to post pretty much any sort of design job you want and then choose your favorite design from hundreds of designs submitted. It’s like a virtual contest for the winning job. I love it because you get a variety of designs to choose from instead of depending on only one designer to really “get” what it is you want.

iStockphoto.com
If you want to create a logo for yourself or just need some nice photos for some of your blog articles or information products, this is my absolutely favorite site for finding photos. *Tip – for most content you only need to download the smallest version of the images on stock photo sites.

NETWORKING

The Warrior Forum
This is a VERY active internet marketing forum. Whatever you may be looking for in respect to your site, you could probably find and outsource via folks you find on this forum. You can also make your own offers to the community here as well.

SOCIAL MEDIA

Mari Smith – Facebook Expert
Learn how to use Facebook from the facebook marketing pioneer and pro Mari Smith.

TweetAdder
Want to automatically add Twitter followers, unfollow folks who aren’t following you back, and auto-send Twitter messages? This affordable software just may be what you are looking for!

MY FAVORITE MENTORS

Fabienne Fredrickson
My business was stuck at the same income level for several years when I decided to start working with Fabienne, and I am so glad that I did. My business has expanded and transformed into a systemized business that I absolutely LOVE now! Plus, she’s a mom, a millionaire, and a lot of fun! She’s all that:)

Alexandria Brown
Ali is a multi-millionaire entrepreneur and was one of my first marketing mentors and coaches. She taught me a whole lot about building a visible and credible business online, and I highly recommend her especially if you want marketing strategies that work but delivered with a feminine edge. Click on her name to see what she is working on right now.

Kendall Summerhawk
Kendall is a millionaire coach and another mentor I have worked with who I have watched build her business from low five figures to what is now a multi-milion dollar business. She has a unique and authentic approach towards marketing that resonates with solo professionals – especially coaches. Click on her name to see get the 411 on what’s new.

Group Coaching Mastery
If you are looking to build a thriving and profitable group coaching practice, or you are looking to add a stream of income to your practice by doing group coaching — then Wendy Y is the go-to source for how to create content that coaching clients will LOVE. I am a group certified coach through her program.

LINK BUILDING

Directory Maximizer
I have an entire backlinking strategy that I use for my sites and part of the system is to obtain backlinks from relevant directories. This service will help you do it semi-automatically so that you can submit to relevant directories with good ranking that will give you an optimal backlink to your site – raising your relevance in the search engines.

Qondio
This site is great for building backlinks. Write content on any topic and link it back to any website you own.

GUEST BLOGGING

WordPress Guest Post
Running out of article ideas? It may be easier to have readers and fans of your site generate content for you! Accept your own guest posts easily without having the writers logging into your WordPress blog as a guest (I don’t like that!) Download this WordPress plugin for free: http://WordpressGuestPost.com

Become A Writer For The Examiner
I highly recommend that everyone write articles for a well-trafficked 3rd party website. The search engines love these types of content links. An easy way to get a ton of these articles is to become a writer at a website where you can add links back to your site(s). That’s why I write for Examiner.com and so can you. The search engines show results from this site as “news” in Google and the other search engines. Apply Here.

Disclaimer: Please note that some of the links above are affiliate links and I will earn a commission if you purchase through those links. These are all things that I have used in my own business and am recommending because I love the product/service and trust the companies, not because of the commissions that I may earn from you using these products. Although if you do order from one of my links, thank you, and know that a portion of the proceeds goes towards autism awareness.