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You are here: Home / Writing / Back Matter 101: How To Add Killer Call To Actions To Your Books

Back Matter 101: How To Add Killer Call To Actions To Your Books

August 3, 2015 By Lisa Angelettie 56 Comments

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book back matter

Non-Fiction sales are rockin’ on Amazon and other retailers but books sales is not where you’re going to make your “longtail” money. It’s all about how you serve your readers AFTER the book. So how do you do this effectively? That’s where the term “back matter” comes in to play.

Back matter is the portion of your book that comes directly after the final chapter of your book and it is absolutely essential to any nonfiction author. This is where you can place a plethora of information that will lead your readers into taking the next step. Here are some examples of information you can place in your back matter so that your reader becomes a life long fan.

1. About the author – Place a short bio here so readers can learn more about you and your credentials.

2. Other books by this author – The reader just finished your book and is craving more from you.  Tell them about your other books.  If you have a book on preorder, let them know the preorder is available at select retailers (Amazon, Apple, Barnes & Noble and Kobo).

3.  Connect with the Author – The reader loved your book, they think you’re AWESOME, and they want to connect with you.  Add your active links for Facebook, Twitter, your blog, your website, and your mailing list. Once a reader connects with you via social media, they can start to get to know you and appreciate your super-awesomeness on an entirely new level.  It’s an opportunity for you to start a long term relationship building process that can help casual readers become fans, and help fans grow to become super fans.

4.  Sample chapters of other books – Give them excerpts of your other books with an order link at the end.

5.  Special Free Gift – Many authors provide a special downloadable free gift at the end of their books for readers. A downloadable action guide, to-do list, or other free book is a great list builder.

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Latest posts by Lisa Angelettie (see all)

  • Back Matter 101: How To Add Killer Call To Actions To Your Books - August 3, 2015
  • Shelfari Is No Longer An Option In Author Central - July 28, 2015
  • What Are The Most Well-Read Cities In America? - June 2, 2015
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Comments

  1. Cindy says

    August 6, 2015 at 11:50 pm

    I enjoyed reading this short article on “Killer Call to Actions” for your book…aka my book. Thanks so much for sharing!

    Reply
  2. skill mining says

    October 8, 2015 at 9:51 am

    Hi!
    Really Very Interesting blog.

    Reply
  3. Best selling says

    October 14, 2015 at 4:13 pm

    Awesome blog you have here but I was wanting to know if you knew
    of any message boards that cover the same topics talked about here?
    I’d really like to be a part of community where I can get opinions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Appreciate it!

    Reply
  4. Stephen says

    December 12, 2015 at 5:26 pm

    I suggest that the link to your website is arguably the most important detail you can include. Make sure it’s prominently displayed in more than one place.

    Reply
  5. saanya singh says

    January 22, 2016 at 5:02 am

    Just in the process of publishing my book, this article was very useful.

    Reply
  6. Pratish says

    January 22, 2016 at 5:03 am

    Great article thanks… in the process of writing a book right now and didn’t realise the value of calls to action

    Reply
  7. chinese says

    February 15, 2016 at 1:35 pm

    What’s up friends, pleasant piece of writing and pleasant urging commented here, I am actually enjoying by these.

    Reply
  8. Karen Vaisman says

    March 8, 2016 at 9:29 am

    I didn’t realize a call to action would work in a book as opposed to advertising. Clever thinking. Can you recommend how a new author would get started to find a way to publish?

    Reply
  9. Zahidul Islam says

    March 24, 2016 at 9:53 am

    Nice piece of writing and pleasant urging commented here, I am actually enjoying by these.
    thanks

    Reply
  10. Livescan Service says

    May 1, 2016 at 9:20 am

    Nice post mate

    Reply
  11. Kallal says

    May 14, 2016 at 11:31 am

    keep going on buddy

    Reply
  12. Elnaseh Network says

    May 25, 2016 at 9:54 pm

    very useful article thank you very much to provide me that information

    Reply
  13. nathan says

    June 4, 2016 at 8:42 am

    Great post.
    Thanks for sharing. Such simple but overlooked ideas.
    I will look to include sample chapters and also a bio.
    A bio is something i never wanted to include as i never like to sell myself and feel it should be about the content.
    but, moving forward i feel that this would help connect me more with readers.

    Thanks very much!!

    Reply
  14. Raphael Udonna says

    October 13, 2016 at 6:11 pm

    Hello,

    Thanks for sharing those tips. I’m sure every author would find them useful.

    I really like how you kept it simple and straight, yet full of facts.

    Reply
  15. Abel Pardo says

    October 23, 2016 at 2:30 pm

    Hello Lisa,

    To give a gift is a very good idea that usually brings very good results.

    Good post!

    Reply
  16. Rajpal Singh says

    January 20, 2017 at 11:14 pm

    Hi Lisa,
    This is what we call “Short & Sweet”. I am planning to publish a ebook and i loved your idea of Special free gift.

    Reply
  17. nomadic7 tours says

    February 17, 2017 at 5:00 am

    Great post.
    Thanks for sharing. Such simple but overlooked ideas.
    I will look to include sample chapters and also a bio.
    A bio is something i never wanted to include as i never like to sell myself and feel it should be about the content.

    Reply
  18. Farooq says

    May 6, 2017 at 5:12 pm

    i have been blogging for sometime but never tried writing a book about the topics which i already know and blog about. Does book writing requires any special skill other than producing quality content? I would love to know more from you about book writing.
    Thanks.

    Reply
  19. gach bong viet chat luong says

    July 20, 2017 at 5:14 am

    i have been blogging for sometime but never tried writing a book about the topics which i already know and blog about.

    Reply
  20. Linda says

    July 22, 2017 at 7:39 am

    Very useful article.

    Reply
  21. Emma says

    July 31, 2017 at 10:22 am

    Love your idea.

    Reply
  22. Ron Pickle says

    August 2, 2017 at 1:05 am

    Always thought a blogger would be doing something like this, adding a call to action, but even in case of book, though makes complete sense in case of an author who is yet to make it big, keeping readers engaged and informed seems to be the perfect idea to keep the readers with them.

    Reply
  23. Marina says

    August 3, 2017 at 10:37 am

    Thanks for such a nice blog post….i was searching for something like that.

    Reply
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    August 10, 2017 at 9:52 pm

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  25. Amie says

    August 13, 2017 at 7:50 am

    Great post.
    very useful article thank you very much to provide us such article..

    Reply
  26. Anirban Roy says

    August 28, 2017 at 11:52 pm

    Great post. Even I’m planning to add a book section to my gift store, and all of these tips will surely help me I believe. Thanks for sharing your knowledge that will all the new comers like me.

    Reply
  27. Reji Stephenson says

    November 4, 2017 at 4:20 am

    Hi Lisa,

    These really great tips for new book writers. Those tips are also well connected with bloggers. Online presence is very important now-a-days to popularize and market any product. I like your blog posts, short, simple and informative.

    Thanks for sharing.

    Reji Stephenson

    Reply
  28. pholltolran says

    November 26, 2017 at 11:27 pm

    great post.Those tips are also well connected

    Reply
  29. top says

    February 7, 2018 at 11:00 am

    thanku so much

    Reply
  30. Eve says

    March 16, 2018 at 12:46 am

    There are excellent suggestions listed here! I’ve always enjoyed sample chapters of other books.

    Reply
  31. Abu Kahar says

    March 24, 2018 at 2:50 pm

    Thanks for sharing it with us

    Reply
  32. sukhdev roy says

    May 4, 2018 at 1:06 am

    hi, its a awesome article, thanks for sharing it

    Reply
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    August 24, 2018 at 1:54 pm

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    Anna

    Reply
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    October 19, 2018 at 1:18 am

    HI, very nice article
    Thank You for posting keep up the good work.

    Reply
  35. Scott says

    October 19, 2018 at 3:05 pm

    Most Useful information, thanks for the post. I like the idea of giving them excerpts.

    Reply
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  38. Rohit Wadhwani says

    June 13, 2019 at 5:09 am

    Great post.
    Thanks for sharing. Such simple but overlooked ideas.

    Reply
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  46. Illia Kyselov says

    February 4, 2022 at 10:22 am

    These are great tips, and the main thing is that they work. For example, by leaving a “gift” in a book or article – downloading an app or a bonus – you increase your chances! Thank you!!

    Reply
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