Lisa Angelettie Alexa Ranking
There is a lot of discussion among marketers and entrepreneurs about whether Alexa ranking is relevant. On one hand, Alexa ranking needs to be taken with a grain of salt because the only visitors that are counted to your site in your Alexa ranking are sites searched for or directly visited by people who have the Alexa toolbar on their browser. That rules out Mac users who use any other browser but Firefox and of course any user who hasn’t downloaded the toolbar. The Alexa toolbar only works on Firefox and Internet Explorer.
The other point I want to make is that while your Alexa ranking isn’t a totally accurate overall picture of your incoming traffic, it is a pretty good one, and many people such as potential advertisers, future JV partners, and prospects will take a look at your Alexa ranking to get an idea of how well your site is doing.
Here are a few things you need to know about your own Alexa ranking:
1. The LOWER your Alexa ranking, the better it is. I think right now that #1 is either Facebook or Google. When you first start a site it may rank in the 6 or 7 million range.
2. You can edit your site’s Alexa description if you claim your site on Alexa. You’ll need to sign in to claim your site.
3. You can use your Alexa ranking to justify your site’s advertising rates (if you offer advertising).
4. You can increase or improve your Alexa ranking by consistently publishing new content. The more often you publish, the better your Alexa ranking will become.
