Article Marketing Strategies by Article Marketing Expert Lisa Angelettie

Article Distribution: Frequently Asked Questions

by Lisa Angelettie · View Comments

I receive inquiries every week on how to effectively execute article distribution. So I thought this would be a good time to address several of the most common questions sent to me by members:

Q. How often should I distribute my articles?

A. It is important to the search engines that you build links back to your site “naturally”. And that is what you are doing when you publish and distribute your articles to different places. You are building links. So it is best to not distribute too many articles at one given time. Instead it is better to “drip” your article distribution.

Q. Should I use an article distribution software program?

A. It is no secret that I have bought, tried, and tested almost every article distribution software out there and frankly am not impressed. So should you invest in a software product to see results in your article marketing? I don’t think it is neither essential nor necessary. Distributing your articles manually is just fine.

Q. Should I use an article distribution service?

A. I have also invested in several of the top submission services and like these much better than article distribution software programs, BUT they have their downsides too. Some have a pretty steep monthly fee, which I think works against the spirit of article marketing. One of the great things about article marketing is the fact that it is free, costs you nothing, and having to pay an arm and a leg to have someone simply distribute my articles is not something I prefer to do.

What I do LIKE about many article distribution services is that some have well-established connections with highly ranked and trafficked sites that would be great place for your articles. These are sites that many of us would have no real opportunity of getting published on by ourselves. So sometimes, that is worth the investment.

Q. Is there an article distribution service that you recommend?

A. Out of all of the services that I have used, I think the one with the strongest connections to 3rd party sites and superior customer service is Submit Your Article. There are a few others that are good as well — but I think that SYA has the strongest 3rd party site connections and superior customer service.

Q. How many places should I distribute my articles for effective article marketing?

A. There are two approaches that most marketers seem to take with the distribution of articles. One is to try and publish articles to as many places as they can in an effort to build backlinks and traffic. Yet this is the type of approach that leads to duplicate content penalties. The other is to publish articles to strategic places based on traffic, importance, page rank, usability, etc. This is the stronger approach, and with it you only need to distribute articles to “select” places.

Q. How much time should I spend on article distribution?

A. Contrary to what you may hear from marketers who want to sell you some “bright and shiny” software program, etc., you do not have to spend a lot of time on article distribution. Remember that quality is much more important than quantity. I rather publish and distribute my articles to 3 kick-butt directories than a 1000 no-traffic blogs.

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Article Marketing: Have You Updated Your Old Articles Lately?

by Lisa Angelettie · View Comments

in Article Marketing, Article Writing Tips

I love article marketing. I write a lot of articles. I write one and move onto the next one. Sometimes I forget to check on some of the old articles, and that’s a really BAD idea. Want to know why?

1. First, the fantastic advantage to article marketing is that you continuously get traffic to your content as long as that article is alive and well on the web. So that means people will find and read articles that you have written years ago but expect them to be current, relevant, and if needed – updated. So…

2. Are your links updated? I have been guilty of this in my article marketing, in fact just recently, I discovered an outdated link. Many times I may recommend a resource in an article that was working at the time, only to find out weeks, months, or years later that the link is no longer valid. This goes for those shortened links too (tinyurl, bi.tly). Some of my tinyurl links no longer work. While they say that these links never expire — I wonder:) So use shortened links with caution, and check on them periodically.

3. Is your article marketing evergreen? Do you write timely stuff such as on current events. etc? Or do you use evergreen article marketing? Ones that can stand the test of time and do not depend on a specific time such as a holiday (Christmas) or a news event (presidential election). If you do NOT write evergreen content, it would be best to make sure that your articles are still relevant. If they are out-of-date or inaccurate, do NOT delete them, because they are already ranking in the search engines. What you can and should do is add an “update” to the top or bottom of your articles. Readers will appreciate this a great deal, plus it’s just good article marketing etiquette.

4. Have you monetized your articles? You may find that when you first write your content, that it was simply as it was intended to be – a source of information for your readers. Later you may find that as you grow your business that you have created a product, service, or know of an affiliate product that would compliment the subject matter of your old content and it would be a good idea to reference it or link to it in your articles.

So you get what I”m saying right? While I obviously encourage those involved in article marketing to write fresh content as often as you can, it is also just as important to update that content you already have published when needed in order to get the most benefit from all of your wonderful content!

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