lisa angelettie logo

Welcome to Article Marketing! I am your writing coach Lisa Angelettie and I help marketers succeed. Subscribe via RSS feed to receive my article marketing tips!

save money

The economy isn’t great, we all hear the depressing statistics on the news everyday, but that doesn’t have to be your reality.

This is the best time ever to build or grow your online business, especially when you learn how to effectively recession proof your internet marketing.

Are you thinking about creating an online business? Or do you have an existing business that you need to market but for less money? Well I have some suggestions on how to recession proof your marketing in any economy.

1. Create Articles

The #1 marketing tactic that costs you nothing and provides the best results when you know how you do it correctly is article marketing. It does not have to take you a zillion hours to do it and it is the absolutely a time-tested, proven method that works. Ask any online millionaire! I recommend starting with one article every two weeks.

2. Get Blogging

Search engines like Google love blog articles! Why? Well they attract more natural and organic traffic to your site then any other content method. I suggest building a Wordpress blog because of the easy-to-use interface and large community of Wordpress bloggers.

3. Start Building Relationships

I really like building new relationships at internet conferences and workshops –but they cost a ton! What happened to the old days when these things were free and they just sold you at the back of the room :-) Well, that’s why now I have started using social marketing as the backbone for building relationships with people who I want to get to know and whose work I admire. I use Twitter and Facebook a lot. These seem to attract the most serious interaction. I also simply contact people via email. Sometimes the old school ways - work the best.

4. Don’t Buy Any Unnecessary Information

While I highly recommend to all of my clients that they invest in continual education, I also readily admit that it should only be information that you can afford at the time. I have invested thousands in information products, coaching programs, etc. but I also have done it during times when I could afford to do so. When I couldn’t - I didn’t. The same goes for your marketing. There are dozens of strategies you could try implementing, but many cost money (such as pay per click ads). Start with with the simplest strategies first that cost little to no money. My first recommendation is article marketing of course:-)

5. Abandon High Cost Marketing Tactics

Chances are that you are spreading your marketing dollars around on coaching programs, membership sites or pay per click ads - but have you analyzed them lately. It’s more important than ever to let go of any strategies that are not working for you, or ones that are just stretching your budget too tightly. It’s really not necessary to invest in these sort of high strategies when there are so many zero cost solutions that have been proven over the years to work effectively.

Similar Posts:

{ 1 comment }

Twitter Tools For Tracking

Thumbnail image for Twitter Tools For Tracking Article Marketing

I really love social media expert Maria Reyes McDavis because she always gives a lot of quality free information about blogging and social media. She has compiled a great list of Twitter Tracking Tools that I’d like you take a look at.
Why does this matter for article marketers? Well, the biggest advantage of using a [...]

Read the full article →

Article Marketing Is…

Thumbnail image for Article Marketing Is… Article Marketing

In case you forgot, a reminder of  what Article Marketing is and why you must get started doing it today!
Article marketing is…A tool to drive new qualified traffic to your site
Article marketing is…A tool to build a relationship with prospects.
Article marketing is…A tool to create credibility in your marketplace.
Article marketing is…A tool to increase visibility in [...]

Read the full article →

Information Marketing: Build Your Own Information Publishing Empire With Articles!

Thumbnail image for Information Marketing: Build Your Own Information Publishing Empire With Articles! Information Marketing

In the old days, aspiring authors hoped to one day have a book published, become a best-selling author, and get a fat advance when it came time for the next book. But that’s the old model.
Now you can build your own information publishing empire right at your kitchen table without the help of the “big [...]

Read the full article →

Holiday Writing: 4th of July - Independence Day Articles

Thumbnail image for Holiday Writing: 4th of July - Independence Day Articles Article Marketing

The Fourth of July a.k.a Independence Day is a big holiday in the U.S. Traditionally celebrated with family barbeques, picnics, and fireworks - most major cities across the country have some sort of event planned for the holiday. And most families are looking for something to do.
Holiday Writing Article ideas geared to this general population [...]

Read the full article →
Improve the web with Nofollow Reciprocity.