I know a few of my clients who have basically stopped in their tracks when it comes to getting their infoproducts ready for sale, and it was because they put all the energy and hard work into their product and had nothing left to offer as an incentive or “bonus” to get prospects to take action.
If that sounds like where you are — I am telling you now — don’t let that stop you. Blogger Thomas Sinfield has a great post (Never Pay For An Ebook Ever Again) which contains a list he compiled of over 80 free ebooks. So take a look, find one that will serve as a great companion to your product, and add it as a giveaway. (Make sure to check that the ebook has free distribution rights, although most will.)