How Much Time Should I Spend Creating Web Content?

Content Marketing Question Of The Week: Time Management

Question
I am relatively new to content marketing and wanted to know how much time I should dedicate to this strategy considering I have so many other things to do in my business.

Answer
I often say this when I work with clients but it is very important that you understand that content marketing at this point on the web is not only crucial but it’s mandatory. Without a foundation of content in your business, you are bound to fail. The web is fueled by content. Fresh content. So it’s important that you treat content marketing with the respect it deserves!

Carving out time to create content that your ideal prospects will want to read and share should be one of your top priorities. So carve out time for that priority as you would any other major aspect of your business. A lot!

Remember that the time spent in on content creation has a fantastic ROI.

For one hour’s worth of work and one killer article or video, you could possibly get over (and let’s be very conservative!) 200 new readers. A portion of them will convert and become subscribers to your list. Let’s say 75. Out of those 75, twelve of them really liked your next newsletter where you offered them a complimentary strategy session. They liked it so much that 7 of them booked the sessions.

Out of those 7 sessions, 3 people signed up for one of your offers. Perhaps it was two VIP Days and one 90 day client. Maybe all three joined your entry level membership program or ordered your book.

What does that income look like?

How much was one hour of your time worth to you?

Imagine if you wrote 3, 10, 100 more articles or videos? Consistently? And the same numbers applied.

What does your business look like now?

See wasn’t the time put in worth it?

Final notes – dedicate as much time to content marketing as you would any major marketing strategy in your business. I always encourage my clients to write for themselves in order to really capture the true essence and uniqueness of what makes you, well you. BUT you can always outsource things like article submissions, video editing, etc. for better time management.

Do what feels right for you and measure the results.

How much time are you spending writing content right now? Do you think it’s enough? Do you think  you spend too much time developing content? Share your thoughts with us!