Article Marketing Article: How Do I Know My Articles Are Useful?

Q; How do I know that my articles are useful to the readers in my niche?

A: The best way to assure that you are writing articles that potential prospects will want to read is to get an idea of what “problems” prospects need to solve. When people are searching for something in Google or Yahoo, it usually is for an answer to a question. “How do I make the perfect omelette?” The best thing to do then is to have an article written on “Making The Perfect Omelette”.

If you feel as though you don’t know what those questions are, that’s because you probably haven’t asked! Tips for finding the pain of your prospects…

1. Ask your list. “What is your biggest question about…”

2. Cruise the forums. Find out what people are talking about. The kinds of questions they are asking about your topic, and then write articles that solve those questions.

3. What is your biggest competitor writing about? This isn’t stealing, this is market research. If you are aware of a very successful competitor in your market, then you need to examine what kinds of content they are providing their prospects, write on similar topics, but write something better!

4. Put yourself in their shoes. What kinds of things did you need answered about your topic when you first started out? You can pretty much guarantee that whatever were your stumbling blocks are someone else’s too.