Resource Box or Bio Box – Is There A Difference?
When you write and publish articles on the web, do you write a resource box or a bio box at the end of your articles? Are you sure that you even know the difference? It’s important that you do because one will convert readers into subscribers, customers, or clients. The other will probably put the reader to sleep! So let’s clear it up right now so that you see better results with your article marketing this year.
Many writers and even article directories refer to the last paragraph of their articles where you can place links to your website, etc. as a bio box. While most use the terms bio and resource box interchangeably (including myself), unfortunately many writers treat their bio boxes as just that – A place to add biographical information about themselves at the end of their articles.
ex. Lisa Angelettie is a published author and mother of 3 from Elkins Park, Pennsylvania. She writes about article marketing, newsletter and ebook publishing from her home office. Visit her at http://LisaAngelettie.com
I could write a little more, but you get the drift. It’s biographical. It’s boring. And only people who were truly interested in me before they even read my article will click the url. Most others will click away.
I think that a lot of people write bio boxes because they’ve seen it done before. If you read major magazine articles, you will often see a short bio blurb at the end of a freelance article. Most of us grew up reading these types of bio blurbs, so they are familiar to us. We think that that is what we should be doing, but the reality is that this “old school” bio box format does not work on the web — especially with article marketing. Instead we all should be using a…
Resource boxes are different. In this paragraph we should make sure to include some sort of additional resources for our readers. The point is to keep the reader interested and to motivate them to take a next step, also known as a call to action.
ex. If you’d like more article marketing tips like this one, grab my all-new article marketing report at: http://LisaAngelettie.com
Again, I could write a little more, which I usually do about why folks should take action, etc. but I just wanted you to see the essential difference. It’s not necessary for me to add biographical information about myself in a resource box, it’s more important that I get the reader to take some sort of action other than clicking away.
You only have a certain amount of space to write a resource box. So it’s important you write with maximum impact. Do not bore the reader. In fact, after just reading one of your info-packed articles, the reader probably wants more tips from you. That’s why it’s best to lead the reader to a page where they can read more, get something free, or opt-in to gain more access to your information.
What If I’ve Already Written Bio Boxes?
If you have bio boxes at the end of articles that are getting views, then you are wasting prime article real estate. You need to update them.
So if you’ve already written a lot of articles and have included a bio box instead of a resource box, most article directories have a place in their interface for you to write a resource box that you can use for all of your articles on that particular directory. So instead of manually adding a new resource box to all your old articles – you should be able to rewrite your resource box and then add it to the end of your old articles. This is a task you could also outsource to a virtual assistant or intern.
What’s A Good Resource Box Call To Action?
After years of article marketing, it’s been my experience that resource boxes that offer a free resource such as free book chapters, free audio, toolkits, ebook, videos, templates etc. are the ones that convert the best. People love free stuff. Make it a high value item such as a multimedia resource (audio or video) and people will really bite.
Are you willing to share a few of your resource box secrets with the readers here? We’d love to seem them. Share your resource box examples or your resource box tips in the comment section below. One external link allowed this time:) So make it a good one!
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Daniel Lofton says
Thank you lisa for this post.
Here’s a strategy I use: Connect your resource box to your actual article.
If you have a clear point where your article ends, and the resource box begins, then there’s no point for the reader to read on, and click your website. So I usually connect them by saying: To learn more…
Or maybe just have the conclusion, in the resource box
Lisa Angelettie says
Absolutely Daniel. There should be a natural flow from the last paragraph to the resource section. Not an obvious difference or people tend to click away.