The story surrounding the brutal murder/suicide of pro football player Steve McNair and his girlfriend Sahel Kazemi is sensational yet very sad. Perhaps that is why the term “Steve McNair” is the second most popular search (after Michael Jackson) for last week.
If you are interested in writing a “magic bullet article” this week, then I suggest you write one on some aspect of this big news story. While you will probably not beat out the major news outlets such as CNN for the term: Steve McNair, it doesn’t matter. The term is getting enough traffic that you could pull in a good amount of traffic and attention by using his name in long-tail keywords.
Article Writing Ideas & Writing Prompts:
1. Write about gun violence in the US. with a tie-in to McNair’s murder.
2. Write about the cost of Steve McNair‘s infidelity to his wife, kids, family, friends.
3. Write about the general cost of infidelity in a marriage.
4. Write about signs of suicidal behavior. Were there any in Sahel Kazemi?
5. Write about pro athletes and gun violence. Is there a connection or is it coincidence?
6. Explore the age difference between McNair and Kazemi and ask if that could have been a factor in the deaths.
7. Write a feature about Steve McNair’s football career. Talk about other players whose careers or lives he touched.
8. Write a “tomorrow is not promised” type of article citing McNair as an example.
9. Write about the effects of the deaths on both McNair and Kazemi’s families.
10. Write a profile on Sahel Kazemi, her name was a top advanced search term according to Ask.com
11. Write about the devastating effects of the loss of a father to a family. McNair had a wife and 4 sons.
The key with articles on hot subjects like this is to somehow tie in the topic into your business. It has to make sense, but you’d be surprised how you can merge two very different topics into a interesting article.
Of course these article ideas and writing prompts will work a lot easier for a general news site, relationship coach, marriage and family therapist, or an organization dedicated to ending gun violence — but of course that’s part of the challenge. Making the “hot topic” relate in some way to your business.