If you think that article marketing is strictly all about writing articles that are submitted to article directories all across the web, then you are mistaken. In fact, writing blog articles has been the biggest boost to effective article marketing for six-figure and million dollar marketers alike.
I can’t think of one successful online entrepreneur who does not own a blog, and that’s due to the fact that search engines love when webpreneurs are writing blog articles. The content is fresh, fast, and delivered in a format that search engine spiders can crawl quickly and add to the web.
Now there are tons of great websites out there on blogging, especially ones on how to monetize your blog. But that’s not what I’m concerned about as much. My concern is that you write really great content – stuff that readers are looking for. Essentially if you build the content – they will come. The benefits of monetization come after you’ve delivered something “great” for free first.
So how can make sure you are writing blog articles that visitors want to read?
SIMPLE – write articles on topics that you wanted answers to.
For instance, I recently wrote an article on a topic I was searching for answers on – How To Merge My Google Accounts. After a bit of due diligence, I discovered that the bottom line was that you can’t do it! So I wrote an article on it for two reasons:
1. I wanted people to find out a bit faster than I did that you cannot do it, to save them from pointless searching.
2. I wanted to capitalize on the fact that other people had to be asking the same question I was, and many of these people would be in my demographic. Just like me. Web entrepreneurs.
My latest statistics prove that a lot of people are looking for this answer on the web and that I received a good number of new visits to my site based on this long-tail search, plus these people viewed an average of 3 pages on my site making a pretty decent bounce rate for this article – 18%.
Other people need the same answers that you do. If you are are searching for things that your own visitors would be searching for – especially if you own a Business to Business site, then this is the blog article strategy for you.
Lisa Angelettie
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Lisa,
I could spend days reading your articles. They are so informative. My challenge now is to go back and apply everything I've learned on your website. How DO you DO it!!!! Fantastic!!!
What kind words, thank you so much! I can't wait to see your articles in the future:)
I really enjoyed reading your blog. Write articles for your own blog is an exciting and rewarding task. As you own the site, you have direct control of what elements to use while writing your articles. However, it is always important that what ever you use and what ever you share, will be going to win the trust and confidence of your visitors.
Hi there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue solved soon. Cheers
I’ll check this out. I don’t see the issue on my end in Firefox or Safari — but I’m on a Mac. I’ll check things out on my PC if it doesn’t take forever for me to fire it up!
Thank You!