Are You Ready To Learn How To Increase Client & Customer Engagement & Conversion? It’s Simple. Give People Permission To Have A Conversation With You.
A funny thing happened to me over the last 2 months. I started remembering some of the stuff taught to me over the years about customer and client engagement and actually began implementing it:) This is how it happened…
1. Over the last few months I have had some conversations where the person referred to me as a “guru” or “expert” or “professional” and while these are flattering words they frightened me a little. I realized in those moments that one of the reasons why I had been struggling with generating more reader engagement (getting people to have a conversation with me online) is because the didn’t think they could. They didn’t think I was available or they thought they had to pay first to talk to me. Ugh! That’s so not me.
2. So I decided to run a random test (I do a lot of testing) with my newsletter (Copy & Content… formerly known as Unleash Your Income) and added a few words to every issue: Reach out to me on my Facebook Page if you want to shout me out or ask a question. I may not write this exactly in every issue, but some derivative of it so that my language is not forced but natural.
3. I noticed after making this one change that miraculously MORE people began to share, like, and comment on my posts OR they contacted me directly through a Facebook message. In fact, 70% of the people who contacted me via FB message ended up having a phone conversation with me later and 3 of those calls turned into clients. Not bad for a few simple words in my free weekly newsletter:)
4. So what is the real magic going on here? The magic is that I gave my newsletter readers PERMISSION to contact me to just say hello or to ask me any question they wanted. When I did that — they responded! Most people need you to tell them what the next step is in order for them to take it.
You can actually use this same strategy for the end of blog posts, videos, etc. and it will work.
When I do this I normally get responses via email (although I rather people reach me on FB:) but hey I’m not picky! Many people have said that they were surprised and pleased that they got a personal answer from me. Interesting right? I mean I’m not Oprah! And I didn’t get it at first, but you’d be surprised. That’s what a lot of people may be thinking about you too.
So go ahead…give them permission to have a conversation and watch how it opens up your business in ways you never imagined!
I’d love to open up the conversation about what you just read in the comments below or on my Facebook Page. Ask me anything:)
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Article by Lisa Angelettie
Lisa Angelettie is a wife, mom and content marketing evangelist! She loves to coach others on how to use articles to increase traffic, build a better list, and create passive income streams - using the copy and content marketing tips, strategies, and secrets revealed here.
Lisa has written 634 awesome articles for us at Adventures In Digital Writing, Publishing & Marketing
Twitter: @LisaAngelettie | Facebook | Google+ | Blog → Copywriting & Content Marketing Advice
