Lisa Angelettie

Bestselling Amazon Author

  • START HERE
  • BOOKS
  • COURSES
  • RESOURCES
  • HIRE LISA
  • BLOG
You are here: Home / Ezines / #1 Newsletter Tweak I Made That Increased Reader Engagement

#1 Newsletter Tweak I Made That Increased Reader Engagement

September 11, 2012 By Lisa Angelettie 4 Comments

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Pin It Share 0 Email -- 0 Flares ×

Are You Ready To Learn How To Increase Client & Customer Engagement & Conversion? It’s Simple. Give People Permission To Have A Conversation With You.

client conversation

A funny thing happened to me over the last 2 months. I started remembering some of the stuff taught to me over the years about customer and client engagement and actually began implementing it:) This is how it happened…

1. Over the last few months I have had some conversations where the person referred to me as a “guru” or “expert” or “professional” and while these are flattering words they frightened me a little. I realized in those moments that one of the reasons why I had been struggling with generating more reader engagement (getting people to have a conversation with me online) is because the didn’t think they could. They didn’t think I was available or they thought they had to pay first to talk to me. Ugh! That’s so not me.

2. So I decided to run a random test (I do a lot of testing) with my newsletter (Copy & Content… formerly known as Unleash Your Income) and added a few words to every issue: Reach out to me on my Facebook Page if you want to shout me out or ask a question. I may not write this exactly in every issue, but some derivative of it so that my language is not forced but natural.

3. I noticed after making this one change that miraculously MORE people began to share, like, and comment on my posts OR they contacted me directly through a Facebook message. In fact, 70% of the people who contacted me via FB message ended up having a phone conversation with me later and 3 of those calls turned into clients. Not bad for a few simple words in my free weekly newsletter:)

4. So what is the real magic going on here? The magic is that I gave my newsletter readers PERMISSION to contact me to just say hello or to ask me any question they wanted. When I did that — they responded! Most people need you to tell them what the next step is in order for them to take it.

You can actually use this same strategy for the end of blog posts, videos, etc. and it will work.

When I do this I normally get responses via email (although I rather people reach me on FB:) but hey I’m not picky! Many people have said that they were surprised and pleased that they got a personal answer from me. Interesting right? I mean I’m not Oprah! And I didn’t get it at first, but you’d be surprised. That’s what a lot of people may be thinking about you too.

So go ahead…give them permission to have a conversation and watch how it opens up your business in ways you never imagined!

I’d love to open up the conversation about what you just read in the comments below or on my Facebook Page. Ask me anything:)

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Pin It Share 0 Email -- 0 Flares ×
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Lisa Angelettie

Join My Tribe at This Page
I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Latest posts by Lisa Angelettie (see all)

  • Back Matter 101: How To Add Killer Call To Actions To Your Books - August 3, 2015
  • Shelfari Is No Longer An Option In Author Central - July 28, 2015
  • What Are The Most Well-Read Cities In America? - June 2, 2015
Tweet
PinIt

Filed Under: Ezines, Get Clients Tagged With: Reader Engagement

Comments

  1. Ange Anglade says

    September 11, 2012 at 8:04 pm

    awesome, this reminds me of my last sentence in my emails for work where ask people to contact me if they have any questions and I did mean it, leaving the space open for people to feel that I was 100% approachable. great reminder, I will also start doing that with my newsletters

    Reply
    • Lisa Angelettie says

      September 12, 2012 at 10:17 pm

      It really is a simple strategy that a lot of us just forget to do:) Make sure to try it in your next newsletter.

      Reply
  2. Tawanna says

    September 13, 2012 at 7:32 pm

    Such a simple but affective tip! I’m going to run my own test and see what results I get. Thanks for that.

    Reply
    • Lisa Angelettie says

      September 13, 2012 at 11:23 pm

      Great Tawanna. Let us know your results:)

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search Me!

READ ON KINDLE

MY FAV’ WRITING TOOL

Scrivener

PERSONAL CONSULTING

FREE WORDPRESS PLUGIN

IMPORTANT LINKS

Subscribe To This Blog On Kindle
Wordpress Guest Post Plugin
Testimonials
Newsletter
Terms of Use
Copyright
Privacy
Disclaimer
Contact Me

From The Blog

  • Back Matter 101: How To Add Killer Call To Actions To Your Books
  • Shelfari Is No Longer An Option In Author Central
  • What Are The Most Well-Read Cities In America?
  • Google Play Is Closed To New Publishers
  • Kindle Blog Publishing Is Amazon Bestseller!

CONNECT WITH ME

Twitter
Facebook
Google+
LinkedIn

Copyright © Lisa Angelettie · Powered By Hostgator And A Whole Lotta Love:)