If you are a parent, especially a mom (shout out to all my moms!), then this is probably going to really speak to you because we tend to be multi-taskers to the tenth power! The problem with multitasking is that it can be distracting. Sure you may get a lot done, but is it really done well? OR do you even get any one thing done completely at all?
I find that the clients who have the most difficult time with creating compelling content on a consistent basis for their audience, tend to suffer from this multitasking approach towards everything in their lives including their marketing and let me tell you — for must of us this approach just won’t work.
So (drumroll please!) this is my #1 strategy and secret for writing and producing more content on a consistent basis:
Focus on only ONE marketing strategy today and that’s creating content.
Do not play around on Twitter. Do not look for Facebook friends and fans. Do not connect with someone on LinkedIn. Forget about commenting on your favorite bloggers posts. Leave those website, pay per click, or Facebook ad stats alone today. Your website doesn’t need any tweaking today. You don’t need to check emails all day. Just once at the top of the day, if at all. Instead, just focus on content.
I find when I decide that on Mondays (my personal writing blitz day) all I am going to do is write, I produce a lot more content. In fact, instead of writing just one blog post or creating one video or writing a guest post for another site — I find that I am creating 5, 7, or 8 different new pieces of content that day that will set me up lovely for the rest of the week! Bam! Content done. Now I don’t have to worry about how I’m behind on creating new content for the rest of the week because I’ve already done it. And get this…
There’s something about doing ONE thing in one sitting, without distraction. You get in a ZONE. So I find that I write my best when I have been writing several articles, book chapters, etc. at one time.
So here’s what I recommend that you do:
1. Select one day a week that you will commit to creating high level content that attracts more of your ideal clients.
2. Eliminate all distractions on that day.
3. Create a series of blog posts, guest posts, video articles, or audio articles that day — don’t just write one piece of content that day.
4. Pay yourself on the back, you’re done for the week!