Everyone wants a “golden list”. You know the list of subscribers that buys every time you promote a new product. Well today’s guest author Brian Terry offers five and a half tips that should turn your lukewarm list into a list of “gold”:
Have you ever wondered how you can make the subscribers on your list more responsive? Here’s what I mean… I’m sure you’ve done this before, you send your subscribers one email after another full of valuable, useful content, then you make a recommendation to a product and virtually no one orders through your link. Sound familiar?
It took me many years of trial and error to create this list of 5 tips that help you boost your subscriber profits.
Pay close attention to what I’m about to reveal because it can and will increase your listbuilding profits.
Tip 1: Use double optin subscriptions
Getting people to confirm their subscription ensures you have people on your list who definitely want to hear more from you. This is one of the most important steps to take because it helps you to build a quality subscriber list. Remember listbuilding is about quality not quantity.
Tip 2: Use personalization
It’s been proven time and time again that personalization significantly increases the effectiveness of your communication with your subscribers. By including your subscribers name in the emails you send them gives the message a sense of it’s being sent just for them and no-one else.
Tip 3: Train your subscribers
For every 2 emails you send out that are content orientated send out 1 email that’s an honest recommendation you make for a product you think will help them. Train your list to expect to receive offers from you that will be of use to them.
Tip 4: Regularly survey your subscribers
Find out what your lists wants, then give it to them. Simple. You could ask them questions like what’s their biggest problem online as well as ask other demographic style questions. This helps you to build a profile of your subscriber and gives you great understanding as to how you can help them better and what offers they’re more likely to respond to.
Tip 5: Give your list special offers
It doesn’t matter if you own a product or are an affiliate, make your list an offer only they’ll be getting. It could be for the next 48 hours you’re offering 20% discount on your product. Or you offer an extra bonus but only if they order something through your affiliate link.
Tip 5.5: Keep in regular contact with your subscribers
It’s when you email your list 2 times a month that they begin to forget who you are. Stay in regular contact and people will begin to know, like and trust you. Above all don’t forget this one golden rule of listbuilding… the money is in your “relationship” with your list not it’s size.
About the Author
Brian Terry is the Co-founder of ListHero where he provides you with the fastest, easiest way to build your list for free.