Appoint Yourself The Expert

Here are a few paragraphs from one of my favorite articles from Ali Brown, because it speaks to so many budding solopreneurs out there, especially women. If you find yourself paralyzed in starting your business because you don’t think you are an “expert”, I bet most likely that you are sadly mistaken – and it’s stopping you from being the biggest “you” ever.

Here is the link to the entire article if you like these first few paragraphs. Enjoy!

clipped from

There’s one marketing condition I see over and over with my clients, and it’s called “but-I’m-not-an-expert-yet-itis”. These people are afraid to play bigger because they think it’s not their time yet. (The important words there being “they think”.)

They’re waiting for something to happen – a degree, a certification, a blessing from the gods in their industry, a recognitional nod from their respected peers.

Please listen carefully: This attitude will kill your business and take years off your life! It’s VERY important to position yourself from the get-go as an expert in what you do.

Why do you want to be seen as an expert? Experts are more respected, get media attention, can market more easily and inexpensively, get paid more, and receive less price resistance (meaning people are happier to pay what you ask).

So, instead of waiting for someone to invite you to the top of the mountain, I urge you to simply “leap frog” your way over everyone else at the bottom.


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