I’ll be the first to admit that I haven’t got the time or the inclination to join every social marketing site out there, and neither can you if you are going to make any money at your business.
Pick 3 sites (including one bookmarking site) and spend a few hours a week dedicated to building a presence in those three. How do you choose? Well you have to know your market and where they hang out. You will find a different crowd on LinkedIn vs. MySpace for the most part – so find out where you fit in.
Meanwhile – you are not alone. Others are tired of all the choices too:) Watch this funny music video about the impending social media site bubble over at Jack Humphrey’s site.