Article Marketing Questions: What Is The Biggest Article Marketing Mistake?

Q: What is the biggest mistake that people make when trying article marketing?

A: One of the biggest mistakes that people make when trying article marketing is that they do not write effective titles for their articles. The title of your article is important for two very good reasons.

1. Your title holds the most importance or the most keyword weight in your entire article. If your keywords are not in your title, then you can pretty much forget seeing that article in the top results in the search engines.

2. Your title has to be eye-catching and appealing to your prospects. If the title doesn’t grab the reader’s attention, then the article will not get read. It’s that simple.

So while article marketing is not rocket science, there is an art to writing titles with reader appeal AND that the search engines love. Sometimes the two do not mesh very well, and you have to be a little clever to make the two work synergistically. Other times it can work effortlessly, but like anything else — the more your practice writing article titles the better you will get at it.

Use this checklist to write better titles today:

1. Research the top keywords and longtail keywords in your niche (Wordtracker.com)

2. Pick the keyword with the least amount of web competition (Google keyword tool)

3. Write an article utilizing that keyword.

4. Place the keyword or keyword phrase in the far front of your article title.

5. Make sure the rest of the title entices the reader’s hot spot

6. Write several versions of that same title to practice and you can also use these for different versions of your article.