Do you prefer email newsletters or print newsletters?
I have written and published both print newsletters and email newsletters. As we move into a more highly digital world, I was wondering how people PREFER to read their newsletters.
We all get a lot of email, many text or html newsletters, that we read weekly or monthly. I’ve even been contemplating getting iPad versions of my favorite magazines – but not sure if I’m ready to go 100% digital. Are you?
These are my questions:
1. Do you prefer email or printed newsletters?
2. If you prefer email, do you read them on your computer, phone, ipad, or other digital reading device?
3. Do you make a decision on print vs. email based on price? Meaning do you always pick the free option?
4. If you had to pay for both print and digital versions of a newsletter, which would you rather pay for?
Please leave your answers in the comments section of this post and let’s get a good discussion going. It’s one thing to read “stats” about electronic publishing, etc. but it’s another to see what REAL folks are saying in my world.
Lisa Angelettie
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Hi Lisa, you are raising some interesting questions here.
1. Email is more comfortable and for the most part I would prefer email. But in some cases printed newsletters can be attractive, cause you don’t see them as often as emails.
2. I read my email using a computer and phone mainly.
3. I would say I do make my decision based on price and going with the cheaper/free option.
4. If I have to pay, then I would rather choose a printed newsletter. Most people think that if you pay for a product, it’s more valuable than a free one. And having a physical version instead of a digital one, can add more value.
But it’s looking like more and more people are going 100% digital. Will see what the future brings.
Personally I prefer email, it’s faster and I can typically plow through my email in a snap.
Are you planning a print newsletter?
I’ve been thinking about it but not sure if people love paper like i do:)
For organizations that I’m interested in and support, I like a print version. For organizations that I’m not personally attached to, I like e-mail because I can easily filter/delete.