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Email Newsletters Vs. Print Newsletters

by Lisa Angelettie

in Content Marketing

Do you prefer email newsletters or print newsletters?

I have written and published both print newsletters and email newsletters. As we move into a more highly digital world, I was wondering how people PREFER to read their newsletters.

We all get a lot of email, many text or html newsletters, that we read weekly or monthly. I’ve even been contemplating getting iPad versions of my favorite magazines – but not sure if I’m ready to go 100% digital. Are you?

These are my questions:

1. Do you prefer email or printed newsletters?

2. If you prefer email, do you read them on your computer, phone, ipad, or other digital reading device?

3. Do you make a decision on print vs. email based on price? Meaning do you always pick the free option?

4. If you had to pay for both print and digital versions of a newsletter, which would you rather pay for?

Please leave your answers in the comments section of this post and let’s get a good discussion going. It’s one thing to read “stats” about electronic publishing, etc. but it’s another to see what REAL folks are saying in my world.

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!
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Tagged as: Content Marketing, digital publishing, e-publishing, electronic publishing, Marketing Help, Newsletters

  • http://www.google.com/profiles/raulkaevand Raul

    Hi Lisa, you are raising some interesting questions here.

    1. Email is more comfortable and for the most part I would prefer email. But in some cases printed newsletters can be attractive, cause you don’t see them as often as emails.

    2. I read my email using a computer and phone mainly.

    3. I would say I do make my decision based on price and going with the cheaper/free option.

    4. If I have to pay, then I would rather choose a printed newsletter. Most people think that if you pay for a product, it’s more valuable than a free one. And having a physical version instead of a digital one, can add more value.

    But it’s looking like more and more people are going 100% digital. Will see what the future brings.

  • http://www.extremejohn.com/ Extreme John

    Personally I prefer email, it’s faster and I can typically plow through my email in a snap.

  • http://twitter.com/DennisEdell Dennis Edell

    Are you planning a print newsletter?

    • http://LisaAngelettieBlog.com Lisa Angelettie

      I’ve been thinking about it but not sure if people love paper like i do:)

  • Jen B.

    For organizations that I’m interested in and support, I like a print version. For organizations that I’m not personally attached to, I like e-mail because I can easily filter/delete.

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