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Article Marketing Strategy: Leave Comments On Other People’s Articles

by Lisa Angelettie · View Comments

in Article Marketing

man reading on laptop

I work with a marketing coach who encourages his students to comment on other people’s articles (blog articles) 100 times a week. When I first heard this, I was like “Uh – okay. When I am I going to find the time to do that?” I mean there is but so much outsourcing you can do when things have to come from a genuine place. My opinion. 

So while I couldn’t commit to a 100, I thought I would at least step up my “commenting” game and when I read an article that I liked – leave a comment. I can’t tell you how often I would read articles that I really truly liked and found some value from, but didn’t take the time to comment on. I would just move on to the next article.

But if you are not leaving comments on people’s blog articles or articles you read over at directories such as at ezinearticles, then you are literally leaving money on the table.

Two days ago, I left a few comments on some articles that I thought were good in my niche. I enjoyed them. So I added a little more value to the conversation by leaving a comment about writing tips etc. — and in a matter of days I got 2 new Articology members, a private coaching client, and several subscribers to my list. Not bad for one hour’s work right? 

So when I say that carving out a little time to read articles written by others in your niche or lateral niches, and leaving comments on them is a no-brainer. I mean it! Those were sales I would not have made if I hadn’t bothered to add to the article discussion.

Tip 1  - this is especially effective if the articles you are leaving comments on are “how-to” articles. This mean that the readers are people looking for solutions. Ones that perhaps you can provide.

Tip 2 – you know the rules of commenting right? Don’t just leave a “that’s a great article” comment. That provides no benefit to the writer or the readers. Add something to the points that the article raises. If you can’t seem to add anything useful – then that isn’t the right article for you to comment on and you need to move on to the next.

Tip 3 – isn’t this just great karma? If you leave comments, perhaps others will reciprocate just based on the laws of  what goes around comes around — and leave great comments on your articles.

Tip 4 – get started by leaving a comment on this article. How often are you leaving comments on other articles & blog posts?

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  • Hi Lisa,
    I've been following you on Facebook, and you often have great ideas for marketing on the web. I, too, love the call to action you gave at the end of your article, and I love how the web offers an opportunity for people from all over to dialog. I write a weekly newsletter on following Inner Guidance and LOVE when I get comments and feedback.
    Keep up the good work!
    Suzanne
  • Thanks so much for the kind words Suzanne. After dinner, I'm going to go take a look at your site. It took me years to truly start following my inner voice. Too bad it takes so many of us so long to figure it all out!
  • I found this post very interesting. I was commenting a lot for a while and then got busy and just stopped. I think I will start my day reading a few articles and posting. I always get great ideas for my blog when I read more so I'm sure this would be of double benefit to me.
    Thanks Lisa!
  • Hey Morgan. I've done that a thousand times. You get busy with other things in your business until one day the lightbulb goes off and you realize that you really can't afford not to do it. Some people have VA's doing this for them - but I like doing it myself. It comes from a more genuine place. Waking up and reading a few articles and commenting is not only smart but good karma:-)
  • Lol ! I like the call to action at the end of this post. Your return on investment for blog commenting is almost dreamlike. I read several blogs every day and make 10-20 comments everyday, I think I have 2 clients who came after looking at those comments.

    For me commenting serves 4 purpose:

    1. I get to read a LOT on my niche, different point of views, latest news, trends etc.
    2. I get to express myself, think about topic of the article and get involved in discussions (sometimes).
    3. I get backlinks, traffic and sometimes clients from these blogs.
    4. It's easier to guest post on these blogs if I am already an active commentator.
  • LOL! Yes - I must admit that I was a lucky ducky, but I also think it had a lot to do with the places where I was leaving my comments. People who were focused on traffic generation:-) Your reasons for commenting are right on the money Jeet. Thanks for the contribution!
  • Hello ,

    This is a great post. Simple but effective.
    I follow another individual for article marketing, however, I see that you are very knowledgeable in this area.

    I'll continue to follow.

    Robin aka empowermentdiva (twitter)
    http://www.robintramble.com
  • Thanks Robin. Love your post on marriage empowerment by the way. I've been telling clients for years that seeking advice is not a source of "weakness", and slowly they are coming around. Very slowly:-)
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