Lisa Angelettie

Bestselling Amazon Author

  • START HERE
  • BOOKS
  • COURSES
  • RESOURCES
  • HIRE LISA
  • BLOG
You are here: Home / Article Marketing Tips / Article Writing: How To Write Effectively For The Web

Article Writing: How To Write Effectively For The Web

January 29, 2009 By Lisa Angelettie 7 Comments

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email 0 0 Flares ×

I was a professional journalist for several years before I switched careers into the mental health field, so I was hyper aware of grammar, composition, story flow etc. It was how I was trained, and I was trained by some of the best (The New York Times, Gannet News Service). The internet is different though, and the rules are not the same when it comes to writing for the web.

I had a bit of a learning curve when it came to writing effective articles for the web. For instance, the most important lesson I’ve learned when it comes to writing compelling or interesting copy for the web is to “write like people speak”. Now that sounds simple enough, but it’s actually really hard for those of us who actually paid attention in English class, because a lot of web writing totally ignores a lot of the “writing rules” that we learned as students.

For example:

1. People do not run on and on.

2. People speak in chunks.

3. They take a breath.

4. Then they speak again.

5. People usually finish a thought and then go onto another thought – and then may tie the two together. But not 10 thoughts or ideas.

When people speak, sometimes they begin sentences with “and” or “but” — something you would never do when writing a term paper or a news article. But guess what? That is exactly how I write when I write articles, article-shorts, and small blog posts on the web. I write the way that I would speak. I write in a way that is conversational and comfortable for the reader — because statistics show that that is the format that converts best. Conversational.

So when you sit down to write your article for the day or for the week, don’t worry as much about getting the grammar just right — worry more that your content speaks to your readers.

Related Websites

  • What is Design? – Composition « TriLeaf Designs
  • Winning in the Cash Flow Business TRUTH – Russ Dalbey | Opening A Small Business
  • jazarah! » Junaio Displays Public Viewing and Match Statistics with Augmented Reality
  • Biology Research Papers: Simple Instructions for Writing | Essay-Library.com
  • Olivier Blanchard: Ten Commandments for Fiscal Adjustment in Advanced Economies « debt settlement,debt relief, medical bills, health, mens health, men's health, mental health, health care, womens health, women's health, yahoo health, chil
  • ‘Toy Story 3′ Movie Review | YouBentMyWookie
  • Cinematic Journalism? It’s about the story! – Flow Media

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email 0 0 Flares ×
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Lisa Angelettie

Join My Tribe at This Page
I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Latest posts by Lisa Angelettie (see all)

  • Back Matter 101: How To Add Killer Call To Actions To Your Books - August 3, 2015
  • Shelfari Is No Longer An Option In Author Central - July 28, 2015
  • What Are The Most Well-Read Cities In America? - June 2, 2015
Tweet
PinIt

Filed Under: Article Marketing Tips, Article Writing Tips Tagged With: Article Writing Tips

Comments

  1. Jeet says

    January 31, 2009 at 4:44 am

    You hit the nail when you said “Conversational”. It’s always great when you ask your readers, what do they think about the topic. (I was hoping you would close your post prompting readers to respond).

    Internet is rather informal, you are free to put things that you ‘feel personally’ on the blog and get away with slight grammatical mistake if they improve the overall impact. 🙂

    Reply
    • Lisa Angelettie says

      January 31, 2009 at 5:37 pm

      Thanks Jeet. You’re right, I should always add that I am open to any and all comments by readers. Sometimes I fall into the trap of thinking that everyone knows what to do! Thanks for commenting:-)

      Reply
  2. Jeet says

    January 31, 2009 at 12:44 am

    You hit the nail when you said “Conversational”. It’s always great when you ask your readers, what do they think about the topic. (I was hoping you would close your post prompting readers to respond).

    Internet is rather informal, you are free to put things that you ‘feel personally’ on the blog and get away with slight grammatical mistake if they improve the overall impact. 🙂

    Reply
    • Lisa Angelettie says

      January 31, 2009 at 1:37 pm

      Thanks Jeet. You’re right, I should always add that I am open to any and all comments by readers. Sometimes I fall into the trap of thinking that everyone knows what to do! Thanks for commenting:-)

      Reply

Trackbacks

  1. Posts about Article Marketing as of January 30, 2009 | The Lessnau Lounge says:
    January 30, 2009 at 11:40 am

    […] methods of packing your stuff and having it transported to the new home, a major consideration, Writing For The Web – lisaangelettieblog.com 01/29/2009 I was a professional journalist for several years before I […]

    Reply
  2. is bitcoin loophole safe? says:
    September 25, 2020 at 8:34 pm

    … [Trackback]

    […] Read More Info here on that Topic: lisaangelettieblog.com/writing-for-the-web/ […]

    Reply
  3. bitcoin era review 2020 says:
    September 28, 2020 at 8:29 pm

    … [Trackback]

    […] Find More on that Topic: lisaangelettieblog.com/writing-for-the-web/ […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search Me!

READ ON KINDLE

MY FAV’ WRITING TOOL

Scrivener

PERSONAL CONSULTING

FREE WORDPRESS PLUGIN

IMPORTANT LINKS

Subscribe To This Blog On Kindle
Wordpress Guest Post Plugin
Testimonials
Newsletter
Terms of Use
Copyright
Privacy
Disclaimer
Contact Me

From The Blog

  • Back Matter 101: How To Add Killer Call To Actions To Your Books
  • Shelfari Is No Longer An Option In Author Central
  • What Are The Most Well-Read Cities In America?
  • Google Play Is Closed To New Publishers
  • Kindle Blog Publishing Is Amazon Bestseller!

CONNECT WITH ME

Twitter
Facebook
Google+
LinkedIn

Copyright © Lisa Angelettie · Powered By Hostgator And A Whole Lotta Love:)