The economy isn’t great, we all hear the depressing statistics on the news everyday, but that doesn’t have to be your reality.

This is the best time ever to build or grow your online business, especially when you learn how to effectively recession proof your internet marketing.

Are you thinking about creating an online business? Or do you have an existing business that you need to market but for less money? Well I have some suggestions on how to recession proof your marketing in any economy.

1. Create Articles

The #1 marketing tactic that costs you nothing and provides the best results when you know how you do it correctly is article marketing. It does not have to take you a zillion hours to do it and it is the absolutely a time-tested, proven method that works. Ask any online millionaire! I recommend starting with one article every two weeks.

2. Get Blogging

Search engines like Google love blog articles! Why? Well they attract more natural and organic traffic to your site then any other content method. I suggest building a WordPress blog because of the easy-to-use interface and large community of WordPress bloggers.

3. Start Building Relationships

I really like building new relationships at internet conferences and workshops –but they cost a ton! What happened to the old days when these things were free and they just sold you at the back of the room 🙂 Well, that’s why now I have started using social marketing as the backbone for building relationships with people who I want to get to know and whose work I admire. I use Twitter and Facebook a lot. These seem to attract the most serious interaction. I also simply contact people via email. Sometimes the old school ways – work the best.

4. Don’t Buy Any Unnecessary Information

While I highly recommend to all of my clients that they invest in continual education, I also readily admit that it should only be information that you can afford at the time. I have invested thousands in information products, coaching programs, etc. but I also have done it during times when I could afford to do so. When I couldn’t – I didn’t. The same goes for your marketing. There are dozens of strategies you could try implementing, but many cost money (such as pay per click ads). Start with with the simplest strategies first that cost little to no money. My first recommendation is article marketing of course:-)

5. Abandon High Cost Marketing Tactics

Chances are that you are spreading your marketing dollars around on coaching programs, membership sites or pay per click ads – but have you analyzed them lately. It’s more important than ever to let go of any strategies that are not working for you, or ones that are just stretching your budget too tightly. It’s really not necessary to invest in these sort of high strategies when there are so many zero cost solutions that have been proven over the years to work effectively.

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!

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