Article Marketing: What Do I Do First?

Over a series of articles, I’m going to briefly discuss the components of becoming a successful ePublisher and what you should do first to get on the road towards that success. In today’s article I’m going to talk about one of the easiest facets of ePublishing and that’s article marketing. While I cover a lot of things on article marketing on this site, I think one of the most common questions that beginners will still continue to ask me is “What do I do first?” And I’ve really recently discovered that this is the one question that has stopped a lot of entrepreneurs and marketers from moving forward with their article marketing. They just don’t know where to begin.

So let’s talk about effective article marketing…

The key to making article marketing work for you is to write about things that your readers are interested in and that is useful AND to be consistent about it. If you write about only what you think your readers are interested in, chances are your article marketing will not be effective. If you do write something that your readers love BUT you only write on topics like that when the mood strikes you or one and done — then your article marketing efforts will do little for you.

For some reason, a few bad apples have spread an internet marketing tale, and that tale is that you can retire rich in 30 days when you do whatever it is that they are promoting. That’s simply not true. You will not make a million dollars on the web by not meeting the needs of your target marketing and by not performing some sort of marketing action on a consistent basis. You must.

That’s why I balk when people complain about how many articles they will have to write, the time it will take, etc. The fact of the matter is that generating income takes work. It always has and it always will. Any consistent, targeted effort will provide desired results – and the #1 effort I chose to make on a regular basis is writing articles.

1. Article marketing is easy.

2. Article marketing builds credibility.

3. Article marketing builds links.

4. Articles can be repurposed into many income streams.

5. Article marketing is tested, proven, and works for as long as the article is relevant.

So now that I’ve given you a decent dose of reality soup, I’m sure you’re asking to hear the point of this article – What Do I Do First?

The first thing that any new article marketer should do is make the commitment to write and write consistently. If you are going in this thinking you are going to write 5 articles and then wait for the money to roll in, you are not committed to article marketing.

Next, you should then do the research you need to identify 7 points of interest and/or sources of frustration for your market. What do they need help with? What do they want to learn?

You now have your first seven articles. You first short report. Your first seven video articles. Your first seven podcast episodes. Your first seven feature articles for your ezine.

You are ready to ROCK!

Next Up: Article Blogging: What Do I Do First?

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!

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