Article Marketing Tip: Are You Highlighting Your Keywords?

When you write your articles, hopefully you are using good search engine optimization strategies by making sure that your main keyword phrase is being emphasized and highlighted throughout the body of your article.

While this won’t guarantee you the #1 spot in the search engines, research has shown that by highlighting your keyword phrases in a natural way, that they carry more weight and more clout in the search engines.

Article Marketing Tip 1 – Use html to make your keyword phrase bold or strong. The proper form for the html would be:
<strong> BOLD </strong> or <strong> STRONG </strong>.

Using either bold or strong will make the text in between the html code above look bold in an article. You just have to take a look at what kind of html the site your are submitting your article to permits. Some allow the <b> </b> and some only permit the <strong> </strong>.

Article Marketing Tip 2 – Use html to make your keyword phrase italicized. The proper form for the html would be:
<i> ITALICIZED </i>

The use of italicizing words permits you to highlight your keyword phrases subtly without being too obvious, but still giving them weight in the search engines.

Highlighting I Avoid:

I usually avoid highlighting keyword phrases with header html code such as <H1> <H2> and so on. The reasons why are that many article directories do not permit the use of heading html code and publishing formats such as wordpress don’t format the header codes well within a post body, and so your posts start looking a little “funky”.

Most places that you are submitting your articles to have all of the header code set up already. For example, the title of this blog article will have an H1 heading automatically – and that’s good enough. There’s no need to add a bunch of additional header codes in the article – because while they do hold some weight with the search engines, it starts to make your articles look a little unnatural. And appealing to your readers is what’s most important.

Do you have any tricks of the trade for making your keyword phrases stand out in the search engines?

Comments

  1. says

    When I write articles that I’m including on my website, I use the tags on some of my words down the page that are a subheading to a new paragraph. However, I change the font size to make it smaller so it looks more natural.

    For ex: If I’m writing about how to make a cake and I get to a paragraph where I’m talking about cake ingredients I would do an header that looks like:

    Cake Ingredients
    (then type cake info here.)

  2. says

    When I write articles that I’m including on my website, I use the tags on some of my words down the page that are a subheading to a new paragraph. However, I change the font size to make it smaller so it looks more natural.

    For ex: If I’m writing about how to make a cake and I get to a paragraph where I’m talking about cake ingredients I would do an header that looks like:

    Cake Ingredients
    (then type cake info here.)

  3. says

    Great Post Lisa,

    It’s funny I’d never thought of this in my writing even though I’ve spent tons of cash on ad-words for carious products and of course there we work really hard to get our keyword in every line of our ad just for that purpose and to get peoples attention.

    This is exactly why we should be out getting edumacated by others everyday so they can remind us of things we know, but for some unknown reason don’t apply to our current project.

    Thanks for the great tip and I’ll put this to use right away.

    Dave
    .-= Dave Moore´s last undefined ..If you register your site for free at =-.

    • says

      I hear ya Dave. This was something I truly “forgot” to do early on when I was simply overwhelmed with everything else in my business. But once I “woke up”, I saw the proof that it was and still is an easy strategy that works in the search engines. When you do it a couple of times, it will just become second nature. Thanks for stopping by:-)

  4. says

    Great Post Lisa,

    It’s funny I’d never thought of this in my writing even though I’ve spent tons of cash on ad-words for carious products and of course there we work really hard to get our keyword in every line of our ad just for that purpose and to get peoples attention.

    This is exactly why we should be out getting edumacated by others everyday so they can remind us of things we know, but for some unknown reason don’t apply to our current project.

    Thanks for the great tip and I’ll put this to use right away.

    Dave
    .-= Dave Moore´s last undefined ..If you register your site for free at =-.

    • says

      I hear ya Dave. This was something I truly “forgot” to do early on when I was simply overwhelmed with everything else in my business. But once I “woke up”, I saw the proof that it was and still is an easy strategy that works in the search engines. When you do it a couple of times, it will just become second nature. Thanks for stopping by:-)

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