Lisa Angelettie

Bestselling Amazon Author

  • START HERE
  • BOOKS
  • COURSES
  • RESOURCES
  • HIRE LISA
  • BLOG
You are here: Home / Article Marketing / Article Marketing Vs. Pay Per Click

Article Marketing Vs. Pay Per Click

June 15, 2010 By Lisa Angelettie 8 Comments

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email 0 0 Flares ×

As an online marketer, I have researched and looked at various marketing strategies to attract traffic and convert that traffic into members and paying customers. While I have been using article marketing for many years, I have also taken a look at, researched, and tried pay per click marketing (PPC) as an alternative. These are the some of the pros and cons I see with these marketing methods, and you can decide for yourself, which strategy may be the best for you.

Learning How To Do Article Marketing Versus Pay Per Click
Article marketing is great for beginners because there isn’t that much of a learning curve. You just have to be able to write something about your topic and publish it somewhere. Preferably where there is a lot of traffic. Learning how to publish articles is simple these days because there are so many article directories where they do all the work, all you have to do is write and submit.

If you choose to learn pay per click, there is a bit of a steeper learning curve. You have to know what keywords to target, how to write a good ad, and you need to make sure that you target keywords that are in your budget (for example 3¢ per click versus 12¢ per click). Of course there is an “art” to using both. You need to learn certain tricks of the trade to maximize the potential of using either strategy, but writing articles about things you already know is easier than writing ads that make people want to click on them. That’s called copywriting — and that is a separate skill on its own which people take years to master.

The Cost Of Article Marketing Versus Pay Per Click
One of the huge allures to article marketing for most folks is that there is only an investment of time. No money. Which is great when you are on a shoestring budget or you are testing various marketing methods. You can write the articles yourself. You can publish them for free to various high-traffic sources. Also, if you write an article that fails to bring you traffic, all you have done is wasted about 30 minutes of your time writing.

With pay per click, there is a definite investment of cash, because the whole idea is that you are paying for  traffic. You run your classified ad, and everytime someone clicks on your ad and travels to your website, you pay the company that runs the ad for you (Google Adwords or Yahoo). What you pay for the “clicks” is based on the popularity of the keywords that you use. So if it costs 7¢ per click to run an ad with the keyword of “Dog Training” and you get 1000 clicks in one month, then you will pay $70 for that one ad. Just one. If that ad doesn’t work, then you’ve lost $70 that month.

How Hard Do You Have To Work Using Article Marketing vs. Pay Per Click?
One of the attractions to PPC marketing is the fact that you can attract traffic almost overnight. Once you have your ad live, people can click and come visit your site. So the effort is minimal, once you’ve done the initial work of writing the right ad for your market. Sounds a bit easier than writing 25 articles and waiting for the traffic to come in huh? Well not necessarily.

While you may need to write and publish a good amount of articles to bring in a steady stream of traffic, you certainly don’t have to “wait” for the traffic. Luckily for entrepreneurs in this day and age, you can PUSH your articles in front of existing traffic. This is done via social media sites, and the traffic comes instantly.

So as you can see, there are many ways to get traffic. You can attract it. You can buy it. Or you can step in front of it. One way is free and the other can cost you. I’ve used both and have found that they both have their strengths and weaknesses, but as an overall long-term strategy, I have and continue to choose article marketing.

Related Websites

  • How Article Marketing Can Make Your Online Business More Profitable
  • Pay As They Come – Pay Per Click Marketing « Shopping online blog
  • Asp.net Hosting – Pros And Cons | best web hosting
  • Steep Learning Curve? We Meant to do That! « The Ancient Gaming Noob
  • The Pros and Cons of Self-Storage Companies | Oh My Apartment
  • » Get Steady Traffic with Internet Article Marketing
  • 5 Best Internet Marketing Strategies for your Home Based Internet Marketing Business to Make Serious Money Online! | Website Marketing Pros

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email 0 0 Flares ×
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Lisa Angelettie

Join My Tribe at This Page
I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy YouTube channel

Latest posts by Lisa Angelettie (see all)

  • Back Matter 101: How To Add Killer Call To Actions To Your Books - August 3, 2015
  • Shelfari Is No Longer An Option In Author Central - July 28, 2015
  • What Are The Most Well-Read Cities In America? - June 2, 2015
Tweet
PinIt

Filed Under: Article Marketing, Article Marketing Tips Tagged With: Article Marketing Strategy, Free Website Traffic

Comments

  1. Article Marketing Strategy says

    July 5, 2010 at 3:29 pm

    yup, for a long-term strategy i prefer article marketing. PPC can be used to test your campaign to determine which keywords are profitable

    Reply

Trackbacks

  1. Tweets that mention Article Marketing Versus Pay Per Click -- Topsy.com says:
    June 16, 2010 at 2:24 am

    […] This post was mentioned on Twitter by Lisa Angelettie, Lisa Angelettie. Lisa Angelettie said: Article Marketing Vs. Pay Per Click http://ping.fm/ejo9C […]

    Reply
  2. uhren replica says:
    September 18, 2020 at 4:26 am

    … [Trackback]

    […] Find More on to that Topic: lisaangelettieblog.com/article-marketing-vs-pay-per-click/ […]

    Reply
  3. buy/order real generic oxycontin 80mg 30mg online cheap no script for pain anxiety weight loss in USA Canada UK Australia overseas overnight delivery says:
    September 21, 2020 at 7:51 pm

    … [Trackback]

    […] There you can find 44784 more Info to that Topic: lisaangelettieblog.com/article-marketing-vs-pay-per-click/ […]

    Reply
  4. bitcoin evolution review says:
    September 29, 2020 at 12:37 am

    … [Trackback]

    […] Read More here to that Topic: lisaangelettieblog.com/article-marketing-vs-pay-per-click/ […]

    Reply
  5. immediate edge says:
    October 1, 2020 at 8:16 am

    … [Trackback]

    […] Find More to that Topic: lisaangelettieblog.com/article-marketing-vs-pay-per-click/ […]

    Reply
  6. Social Media Marketing says:
    October 10, 2020 at 3:59 pm

    … [Trackback]

    […] Find More here on that Topic: lisaangelettieblog.com/article-marketing-vs-pay-per-click/ […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search Me!

READ ON KINDLE

MY FAV’ WRITING TOOL

Scrivener

PERSONAL CONSULTING

FREE WORDPRESS PLUGIN

IMPORTANT LINKS

Subscribe To This Blog On Kindle
Wordpress Guest Post Plugin
Testimonials
Newsletter
Terms of Use
Copyright
Privacy
Disclaimer
Contact Me

From The Blog

  • Back Matter 101: How To Add Killer Call To Actions To Your Books
  • Shelfari Is No Longer An Option In Author Central
  • What Are The Most Well-Read Cities In America?
  • Google Play Is Closed To New Publishers
  • Kindle Blog Publishing Is Amazon Bestseller!

CONNECT WITH ME

Twitter
Facebook
Google+
LinkedIn

Copyright © Lisa Angelettie · Powered By Hostgator And A Whole Lotta Love:)