Article Marketing Vs. Video Marketing
People often ask me my opinion about video marketing. Some wonder if it is the alternative to article marketing. While I do not claim to be an expert on videos, I know enough about search engine optimization to make and educated assessment about both strategies.
Video Marketing
First off, I want to begin by saying that I do use video article marketing as part of the overall marketing strategy for my business, BUT I do not use it in the way purported by many video experts. The experts would have you believe that you can submit videos, get ranked high in the search engines, and watch the traffic roll in. End of story.
Yet that is only partially true. Depending on many factors, you could possibly rank for your intended keywords in video search quickly BUT you most of us will not stay there.
Now if your video article happens to rank high in the search engines, I am sure you will enjoy a nice surge of new traffic to your sites, and there is no question that it is very important to your overall marketing strategy; but there are surges of traffic and there is long-term traffic. Which do you want? Which do you want to spend your time generating?
Video marketing brings surges of traffic and also high-quality backlinks to your site (which is very important). But for long-term results that STAY in the top 10 or top 20 search results (for years!) – article marketing (content) has been proven to have the staying power that we all ultimately want. Write it, submit it, forget it. The traffic continues.
Leave any comments, tips, or raise questions in the comments section below this post. It would be great to have a sustainable conversation about video marketing vs. article marketing since we all want the same results – more traffic:)
Since I would rather read script than watch video, I don’t do much video marketing. But I have also heard the raving comments about traffic from videos. So, I hope you’re right on the long term results with article marketing. I would much rather do it that way!
Hi there:) I’m pretty confident in the long term results. So write away!
This is a great point, Lisa! I always coach people who use videos to always create a text version of the post to complement the video. This way, they get their cake and eat it too! This accomplishes many things: (1) it creates a way for people who don’t want to watch the video to enjoy the content; (2) if someone is on a smart phone and the video won’t play, they can still get the content; (3) preserves search engine appeal; and (3) ensure that you don’t look lazy. I really like taking the extra time to include text with my videos. Thanks again for sharing!
That’s an excellent idea Donna. It actually works out that way for me because I only make videos out of existing text articles. The best of both worlds!
That’s an excellent idea Donna. It actually works out that way for me because I only make videos out of existing text articles. The best of both worlds!
I’ve been trying to improve my sites’ performance with video marketing, and I’ve got to agree. Video is quite good at giving a short term boost, but article traffic has staying power. If you use video as part of a larger backlinking and traffic campaign, though it can have a powerful effect in the SERPs.
Thanks for this tip Saanu.