In the old days, aspiring authors hoped to one day have a book published, become a best-selling author, and get a fat advance when it came time for the next book. But that’s the old model.
Now you can build your own information publishing empire right at your kitchen table without the help of the “big boy” publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know information and can write simple articles that would be valuable to another person, then you have the potential to grow your own information marketing business quickly, and I’m going to explain how step-by-step.
I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!
Product 1 – Write an ezine or newsletter.
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 – Write a traditional book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though – you can create a great book using articles.
Product 3 – Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information – than you can a traditional book.
Product 4 – Home Study Course
Take some of your articles, ebook content, audios and/or videos and compile them together in an easy-to-understand system. If your readers have bought your last two products, they are probably very interested in learning more from you and working with you. Great thing – is that you build this entire program using content that you may already have plus a few things you may want to add or that others in your field have contributed.
Product 5 – Build A Membership Program
All membership sites or programs are created with the first essential ingredient – content a.k.a. articles. You are simple delivering spoon-fed doses and holding members hands as they move through your program. I use this model in my article marketing training program – Articology. It’s a great way to learn and a great way to build a community of “fans” who are interested in learning all that you deliver to them.
Product 6 – Live Workshops
Who doesn’t love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again – all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Service – Coaching
As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
Finally, while you may not be able to complete and execute all of these product ideas right away – you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.
**Remember that if you have articles written and published on the web, you can repurpose these into any of the products in this easy article infoproduct outline.