There is a very popular and successful marketer (Dan Kennedy – hint, hint!) who when you join his list, sends you emails via an autoresponder. These emails usually pose a question about marketing, and you can find the answer when you click on the link in the email. The link goes to an article on his site.
Many, many marketers use this strategy to first — increase traffic statistics by driving people back to the site AND second — to expose people to articles on your site that they may not have ever found or read.
This is a very easy strategy to implement. All you need are the articles and an autoresponder. That’s it. Set it up once and forget it, and make sure that you take a look at your traffic statistics after you do. You will be pleasantly surprised.