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I absolutely believe that everyone is an expert at something. So if you’re new to creating a high level of marketable content: Welcome! Keep reading…this is the perfect place for you to get started.

Creating powerful strategies for marketing your business when you are an entrepreneur can be an overwhelming proposition, but it is my goal and objective to simplify the entire process for you. Once you learn the methods that I have used to create a profitable content-driven multiple income streams business filled with my ideal clients, you will eliminate the desire to buy more bright and shiny marketing tools that just sit on your shelves or in your computer’s hard drive. Trust me I know! I’ve done it too, but I have since recognized that the tried and true principles I use for generating traffic, clients, and income are the best. Here’s how you can quickly get started with my proven content marketing system right now:

One of the first things that many of my clients first struggle with is the desire and need to generate more cash in their businesses. While the work we do with clients is very important, we also deserve to be paid for our work, and earning money right away enables us to put more money back into the business as well as assures us that we are on “the right track”. So one of the easiest ways for solo professionals to generate income quickly is to book a client.

Now while that may “sound easier than it is” to you right now, it actually is very simple when you implement the strategies that ATTRACT people to you instead of desperately seeking them out. This is what happens when you use the power of CONTENT MARKETING. There is a 3 step system that I have implemented in my business which I use and can show you how to use to book your next 3 clients with content this month.You can get started with this system by signing up for my free Client Attraction TeleClass titled Clients By Design. When you do, you will receive my in-depth teleclass and action guide on how to attract 3 new paying clients in 30 days using three simple steps.

My motto is that I can show you how to “unleash the income in your business by embracing your brilliance” (your unique expertise). I have also learned through my experience as an entrepreneur and being married to an entrepreneur, that it is imperative to have a variety of income streams fueling your business rather than relying on only one source. If you are a coach, you should not only be relying on hourly coaching sessions. If you are a consultant for a corporate entity, you should not only rely on the income of that one contract.

That is why I teach my members how to attract more clients, how to effectively market to them, and how to create multiple streams of income that those clients will want to invest in because you are their trusted mentor.

A major strategy which is at the core of all three of these principles is the ability to write compelling articles. I use articles to attract clients, to market my business, and to repurpose into several different income streams. To learn more about how to get started writing and marketing articles, you can download my article marketing success kit over on Facebook. All I ask in return is a “Like” for my page and you will get instant access to the information (no optin required:)

Make sure you also subscribe to my award-winning weekly marketing articles for solopreneurs below:

If I were to start my business from scratch there are a few very basic things that I would have done differently or let me say correctly:), and evidently this is not a unique situation. Many of my new clients have made the same errors and therefore we have to backtrack to fix something or change something that could have been avoided from the beginning. So I’d like to give you a headstart…

Domain Names & Hosting

All solopreneurs need to have a website in this day and age. Sure you can have a great local practice but imagine your reach if people from all over the country or the world could find you? I am in the U.S., but many of my clients are based in Australia, The United Kindom, and India. There are a few things to “get right” when establishing your website.

Select A Good Domain Name.
In fact, select several keyword rich domain names for your site, for squeeze pages, and for future products or services. Now this is the key thing, select your domain name based on marketability.

Ex. If you are a wedding cake baker, select a search engine friendly, keyword rich, domain name such as “weddingcakepro.com” or “weddingcakebaker.com”. When you do this from the beginning, it will make it so much easier for you to rank for your keywords and related keywords in the search engines. You will ALWAYS get a steady stream of traffic to your site that you couldn’t stop even if you wanted to, because you’ve optimized your site straight from the start with a keyword rich domain name that search engines LOVE!

I used my real name (Lisa Angelettie) to for my main url for a variety of reasons (one being that a mentor suggested I do it), but knowing what I know now, a keyword rich domain name would have been better. I have since worked around my main url with keyword rich squeeze pages, etc. but it was more work to do this than I really needed to do if I had established things differently from the beginning.

I use SeoDomainHosting.com for securing all my domain urls (and I own over 50!) because they are inexpensive, totally reliable, and plus I find the site easy to navigate. While there are many domain hosting companies you could select, I feel very comfortable recommending and standing behind this company.

Additional Reading: Get The Domain Name Right

Select A Reliable Web Hosting Company
Most domain name companies are also web hosting companies. Based on past experience, I choose to use two different companies for my domain name hosting and my website hosting. The reason for this is if there is ever a problem with your web hosting company and your site goes down (and this does happen!), you still have control over your domain name and can simply move it to a new company. This works vice-versa. If your domain hosting company goes belly-up or there is a hurricane where their servers are hosted, you can select a new domain name with another company and move it over to your existing site at the web hosting company. Believe it or not, this happens a lot. Servers can go down for many reasons and not just for a few minutes but for days, weeks, or forever. So it’s better to be safe and have the flexibility of movement in case an emergency occurs.

I have used several web hosting companies over the years. There are some that are suppose to be beginner-friendly which I used at first but they completely restrict you as you grow. I strongly want to discourage you from using companies like those. After making a very painful transition from one of those companies to a more traditional company, things were fine for awhile until I started my first article directory. Most article directories at that time were built with a very specific framework which to put it mildly, acted a little “funky”, and really messed with the servers there. They were constantly suspending my site which was costing me time and money. So I made a switch to a company which was familiar with heavy traffic loads and complicated website scripts – and that is Hostgator. I have been with them ever since and I host all of my sites with them. I’ve had no problems with my site ever being down, their prices are extremely competitive, their customer service is 24 hour and fantastic, and if you care about the environment their servers are powered by wind energy:)

KeyWord Research

Before I create a product, a service, or even write an article — I conduct keyword research. I think it has been critical to my success in the search engines. I get a lot of FREE traffic from the search engines, especially Google, because I make sure that I write titles and use domain names that are a delicate balance of reader + search engine friendly. In fact, this should be before domain hosting because if you want to select a great domain name, you should have already conducted basic keyword research in your niche.

This is a VERY important skill to learn or outsource in your business. It’s very easy to do. You can use free tools such as the Google Keyword Tool to conduct your research but there are also a few other steps you will need to make in order to get all the relevant stats, or you can use a more robust keyword selection tool that all the pros use and that is Market Samurai. You can download a lite version of it for free to test it out. I strongly recommend this tool. I use it at least once a week and it has been invaluable. This is one of those bright and shiny marketing tools that actually lives up to its hype.

Additional Reading: How To Write Articles That Get Traffic (Using Keywords)

Disclaimer: Please note that some of the links above are affiliate links and I will earn a commission if you purchase through those links. These are all resources that I either own or use and are companies that I trust. I am not recommending them here because of the commissions that I may earn from you using these products, but if you choose to purchase something through one of these affiliate links — I thank you. I donate a portion of my affiliate earnings to autism awareness.

The best way to get a taste of any expert you are selecting as a mentor is to try their free stuff. If you get a sample of something that is great, high-quality, etc., can you imagine what something that you’d have to pay for will be like? I’ve found that to consistently be the case in mentors I have worked with, and I think that you will find the same with me. At least I really strive for that:) So the best way to get your feet wet with me is to sample some of my free but highly targeted information which you can find on my Free Resources page AND the other way is to make sure that you are on my list. I send members of my list articles every week that will address some of your biggest business stumbling blocks and put you ahead of your competitors towards building a solid six-figure business. Just enter your name and email below to get my next article in my weekly newsletter…

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One last thing before we go. I cannot be a better mentor or guide to you without communication between us. While I do have a small staff of people who support my business, I really try to respond to most of my emails and comments myself. So please feel free to let me know the issues you are facing in your business and what types of issues you’d like me to address. Whatever you’re stuck on, there are probably 10 more people stuck on the same issue, so don’t be shy. While I have a social media presence on almost every site known to mankind – truth be told – is that you can connect with me the quickest on my Facebook page which is easy to remember at this url: http://LisaLovesFacebook.com

Remember that it’s most important to do something NOW then to wait on perfection later!

Lisa Angelettie
Award-Winning Content Marketing Strategist!