Steps To Getting Known As The Expert

I am on a quest – and that is to get everyone MORE than their 15 minutes of fame in their respective niches. And the key to getting your moment in the sun and running with it – is to position yourself as the go-to expert in your field.

I talk about this all the time, in fact I found this really cool list by Suzanne Falter-Barnes which really hits on a lot of great points:

1. Define your market
2. Check out your competitors
3. Define your blue ocean strategy
4. Create brand/USP (unique selling proposition)
5. Discover keywords
6. Set up a professionally designed blog with capture tools
7. Begin building a list …
8. Add automated marketing tools
9. Blog religiously
10. Make friends in the blogosphere /ONLINE
11. Have an opinion — stand for something
12. Add products in a complete funnel
13. Only then … pitch a book with a professional book proposal

I’ll talk a lot more about this here as well as in a new coaching program that I am developing for all you future article writers and marketers.

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Tagged as: Article Branding, mindset, Tips For Coaches