I have a question for you this week…are you struggling with implementing what you learn when it comes to marketing your business?
Consider all the articles you’ve read, videos you’ve watched, audios you’ve listened to, information products you’ve invested in, teleseminars or telecourses you’ve signed up for. How many pieces of content in your niche do you think you’ve consumed? 100? 1000? More?
Now think about the time you’ve invested reading, listening or watching all of these bits of information. Do you think you’ve spent a week, a month, a year or even longer of your time consuming all of this information?
Finally, consider the cost of consuming this content. How much money do you think you’ve currently invested in ebooks, information products, telesminars, workshops, etc. $100? $1000? $5000? What about intrinsic value. What about the time away from actually doing things in your business, with your family, for yourself at the expense of reading one more book or listening to another two hour teleseminar.
Now don’t misunderstand me here. Consuming content that can directly educate you about what’s going on in your niche or how to grow and expand your business is very important. Crucial even. But the key element that many entrepreneurs, especially solo professionals, tend to make when consuming information is actually implementing the strategies after they’re finished.
Hey, we’ve all done it. I did it a lot in my early years online. Mainly because I was totally overwhelmed with all of the information that I was consuming on building my business and improving my marketing. It was a lot! And there were many strategies. Lots of experts. And much of it was conflicting. I was truly swimming in a pool of quicksand and I can safely say that I know there are a lot more entrepreneurs who are currently in the spot that I was in back then. Is it you?
Here are some of my tips to get out of the sinkhole and back on land where it’s safe!
Pick One Marketing Strategy That Resonates With You And Do Only That (for now:)
The first thing I find when I work with clients is that they are trying to implement every marketing strategy that they’ve learned all at once. Needless to say that scattered implementation process does not produce results. Instead you need to focus on one strategy at a time and when you’ve mastered that, move on to the next. For me that first strategy was article marketing. For you it may be another content marketing strategy, such as video articles or guest posting.
Blow Up That To Do List!
Most people who are struggling with implementation are overwhelmed by the sheer number of things that they have on their to-do lists. I’m laughing as I write this because this was me FOR SURE. I have an old list that had like 123 things on it. The problem with this is that you only complete #1 and maybe #2 but you look at your big ole’ list and feel like you haven’t accomplished anything. So you don’t do anything the next day because you are all bummed out. Ick!
Take that list and blow it up! Pick out the top 10 things off of the list that are easiest for you to do and will make the most impact on your business. Now tomorrow you will tackle the first item on that list. You may have to chunk that item down into mini steps to get it done. Check off each step as it is completed. So your list may look like Item #1 and then a,b,c, under that item. When checked off it feels as if you’ve gotten a lot accomplished that day (and you have!) and you’re in a better place mentally to handle the next thing on the list.
Get Yourself Some REAL Accountability
This is probably the most effective strategy I used to kick my butt into gear. It’s simple. Check around with the leaders in your niche, and I guarantee you that they all have a mentor and/or a coach. The reasons to hire someone to help guide you are endless, but one of the major reasons that it’s always better to have a coach in your life is the accountability factor.
The reason why is that the person you bought that information product from really wants you to implement their strategies and see results but they’re not going to email you or call you to make sure that you did. Once the transaction is made — that’s it. But when you invest in a coach, you’re investing in someone’s expertise and their ability to keep you on task.
My business completely changed once I did this. Many of you know that I often talk about my mentors. They were very important to me and still are. I currently have 3 coaches and have seen the results in my income literally triple because of them; and I’m proud to say that I too hold all of my wonderful clients extremely accountable for moving forward in their businesses:) Do you hear me guys?