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“Attract New Strategic Alliances & Thank Your Existing Parnters When You Retweet Their Content To Your Community. Best thing is — it’s all on autopilot. Doesn’t look spammy. And you can accomplish it all in 60 seconds or less:)”

It’s really more important than ever to get social media “right”. One of the ways that you can use social media to your advantage, is to use it to build an inner circle of friends a.k.a. circle of influence who support you and your business and vice-versa.

This isn’t the average social media user we’re talking about. This is typically someone who you have identified as having a strong social media presence, someone who loves what you do and wants to genuinely support you on your journey, and someone who you feel the same about.

Once you’ve identified these people (and this is an going activity), there are going to be some folks who always have something good to share on Twitter and you’ll want to “retweet” that type of stuff because you like their content AND it will help strengthen your alliance with them. When they see that you are supporting them, they will more than likely do the same for you.

For those people ONLY, I like to set up the automatic retweet feature. Now don’t worry, you don’t have to retweet everything that they post, because that would be annoying and spammy looking. But with this quick trick I’m going to show you, you can be very specific about what you retweet from each person who choose to do this for. I’ve chosen to shoot a short video tutorial to show you how I set this up.

Resources:
1. Obviously you will need your own Twitter account
2. You need the Twitter handles of the people you want to retweet
3. The tool that I use to set all this up is TweetAdder.

While I do love free resources like Hootsuite, Tweetadder is a paid but very affordable social media tool that works on both PCs and Macs which I absolutely love. I’ve been using them for at least a year, I’m pretty sure longer though. I haven’t found a free tool that will allow me to do what I’m showing you today, and Tweetadder keeps the software updated regularly and there have been no issues between them and Twitter (like API stuff).

Watch the quick 5 minute tutorial below and set up your retweets in seconds!

How Are You Doing In Social Media Circles — REALLY?

It’s been an increasingly significant way for search engines like Google to measure the “importance” and “relevance” of your website and your brand. What is it? Your social media reach.

When making a decision about how to rank your content in the search engines, companies like Google are taking in account the reach of your brand in social media circles. These sites may include: Facebook, Twitter, Google+, StumbleUpon, etc.

A question you may want to ask yourself is: Has your blog accumulated Tweets, Facebook Shares, Google +1s or Stumbles? This is a great indicator of how your site has been promoted by you and shared by others. Very important for the long-term success of any website in today’s marketplace.

Hey it’s a tough concept for many of us solo professionals. I mean who has the time to spend on social media when we have businesses to run? But like it or not, the reality is that social media is here to stay and if we “work it” it will work just as hard for us in return.

A great way to check out your social media reach is to go to a site such as: SocialMention.com, plug in your site’s url and take a look at how you score.

social mention

Scoring will include factors such as strength (a calculation based on how often you’re mentioned in social media), sentiment (ratio of mentions that are positive to negative), passion is (likelihood that folks talking about your brand will probably continue to do so), and reach is the measure of your range of influence (# of authors divided by mentions).

While this is the not the end all, be all of influence — a look into this site can give you a picture of how you’re doing in social media and what you can do better.

It can also help you identify social media heavyweights in your niche that would be a good idea to connect with. So don’t be scared! Go get your free social media analysis and feel free to share your results:)

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