It has become the biggest questions that new and intermediate (heck even advanced) bloggers ask themselves: “What the heck should I blog about?”
Many people run out of ideas after they have tackled the bulk of the “usual questions” in their niche. But you know what — while I could sit here and write you a Top 20 list of things to blog about — that’s just fodder for Digg 🙂 I know a strategy that will work for anyone in any niche without having to scour the web for idea generation tips.
Really – this is all you need to do:
1. Go to your Google search history (or whatever search engine you use to research and troubleshoot) and look at what you’ve searched on for the past day or so.
2. Create a quick list of those searches (appropriate for your market) in your favorite text editing software. I use textedit for mac.
3. Now write a blog post for each of those searches – making sure to use the exact words you used to search for your solution in your post’s title and/or within the post.
Why? Because just how you searched for your solutions — is the same way that other people just like you are going to search for their own answers.
*This works really well if you didn’t find too many results for your search– obviously.
Example: The other day I did a search for a problem I needed help with using a Mac software program called Sandvox. I did the search but didn’t find any immediate answers. I had to go to their support staff. But now I can write a blog post about that exact same problem, offer a solution, so that when others search on the same issue — they will find help and it will come from MY blog instead of Sandvox.
The reason why this is a great example is because the web is not yet saturated with “answers” on this topic. That was clear by the fact that I couldn’t find an answer already written online. I had to go to support. So I have a great chance of getting traffic for my blog post that answers questions in the niche. You will look for topics like this — but even if there are already some answers for a question you are answering — you still can write your own answer and catch some of the organic traffic while also creating useful content for your community.
What this does for you is simple:
====> Gives you a lot of new topics to write about
====> You write about things that you actually have some direct experience with
====>You are writing useful information on things that people need help with
====>Positions you as an expert on the questions you are answering
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