Why You Should Never Hire A Ghostwriter If You Want To Be Noticed In Your Niche
Over the years I have had the opportunity to work with many entrepreneurs. Most want to cut corners and eliminate as much work as possible and I get it. The whole 4-Hour Work Week theory and such. But I’m going to be completely honest here… Most of the entrepreneurs I know who are making six or seven figures (including myself) who are sharing their special sauce 🙂 with the world are doing it themselves. Meaning that when it comes to their message, what they want to share with their tribe, etc. — they are the creators of that content — NOT a ghostwriter. Not a virtual assistant. Not a hired gun.
The reason why is simple. We all have competition. So if you want to “make noise” amid all the clutter in your niche you have to:
#1 – Be Authentic
#2 – Be Seen
#3 – Be Heard
#4 – Be Trustworthy
#5 – Be Unique
When you hire a ghostwriter to write your articles, your ezine, your ebook, your information product, your signature system, etc. he or she cannot help but write it in their own voice instead of yours because they are not you. The end result may be a polished, well-written, piece of content but it doesn’t sound like you and it definitely will not meet all 5 of the above criteria.
Instead — your content will sound like the hundreds or thousands of other pieces of white-washed content in your marketplace. There is nothing unique about it and that will make you simply….average.
Okay, So How Do I Produce Great Content Regularly Without Outsourcing It?
This is my theory on outsourcing… There are many things that you can and should outsource in your business but your content is NOT one of them. Where you can maximize your efforts is in compilation, distribution, publishing. So for example, you should write a great article solving one of your ideal clients’ problems. Then give it to a virtual assistant to publish to your blog, spin or rewrite it, and distribute it to various 3rd party sites and directories.
Or say you want to create an ebook for some passive income in your business. Take some of your favorite articles on a central topic, make some additional notes on each article, and then give them to someone to compile into a 7-10 chapter book. Someone else has done all the compiling and polishing of your book — but the content and voice is still ALL yours. Still authentic. Still You.
So if you are looking to really stand up and get noticed right now in your niche, write your own content. Do not hire a ghostwriter. Invest your dollars where it matters — leveraging your content – not creating it.
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