Did Google Give Article Marketing A Slap Right In The Face?
If you have been thinking about using article marketing for some time but weren’t sure about it, because of the rumblings on the web about Google’s latest algorithm shuffle, then I have a few things to say to clear up any confusion…
First – Let’s Be Clear About What Article Marketing Is These Days.
As all things on the web, article marketing can move and bend and change shape as things shift on the web. It is no longer just a way to take an article and publish it to as many sites (junk or not) as you can. In fact, it is that very act that has a lot of site owners lower in the rankings and crying the blues — because the same articles were published to so many low quality directories and blogs. Quantity over quality is no longer effective article marketing. This is NOT how I get my oodles of #1 spots on the web, and this is not what I teach to nice folks like you. Look at what happened to poor JCPenny!
Second – Article Marketing Is Not Dead – It’s Just Going Through A Metamorphosis!
Google periodically shakes things up on their end to get rid of some of the dead weight and the site owners that were “getting over”. This is nothing new and nothing to panic about. The reality about article writing is that it will always be relevant because content is the foundation of the internet. This is not about whether to use article marketing, but rather this is more about writing “better” articles and giving a damn about where they end up.
Third – Can You Please Just Step Up?
So how can you become Google compliant? Well the first step, is that you simply need to step up and write better! Stop believing all those hyped up “lazy marketer” ads. If you want a real, thriving business, then stop writing junk that you’ve thrown together in two seconds. Quit looking for a million shortcuts to create articles and other content. Get real in your business and start writing from the heart. That will be a great start to getting your content noticed, read, and virally shared with others.
Fourth – Get Snobby!
The next step is to make sure that you are being selective about where you publish your content. That is imperative. It use to be that you could publish your articles anywhere and get the benefit of a backlink. That has changed. Not Google notices what kind of sites are pointing back to you. Are they high quality? Are they even human updated? Or are they automated junk or scraper sites?
No now you have to be basically a snob and only publish to high quality, relevant, sites. This includes directories, other websites and blogs, and strong social media sites like Facebook and LinkedIn.
Fifth – Spread The Wealth
Don’t just limit your article marketing to article directories. Share your work with high quality and niche focused third party bloggers and site owners. While the industry doesn’t call this article marketing, but guest blogging or guest posting, let’s be real about this. It’s all marketing:)
Also, don’t forget to add articles to your own site or blog. This is going to become much more relevant as the years go on. Get in the habit of doing this now. You want to create a direct path from a Google search to your site and this is how you accomplish that.
Conclusion
Let me put it this way, my overall rankings improved with the latest Google shake up. My keywords either shot up to #1 or fluctuated in the top 5 results. The reason for this is that I was a snob who stepped up long before Google forced my hand. Trust me when I say that there are many tricks of the trade to staying in favor with the web’s largest search engine and I’d love to share them all with you, but this just isn’t the platform for all I want to say.
In fact, I am planning a big ole’ Google Love event which I will be inviting you to very soon. Look out for that to come shortly. In the meantime, do you have any questions about the latest Google algorithm updates that you want to ask? Leave them in the comment section below and I’ll get right back to you.
Lisa Angelettie
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This change didn’t really effect me too much..my traffic went up actually..Guess they got the old content of of my way..
“Black Seo Guy “Signing Off”
Hey BSG — I think we’re in the same boat (thank goodness:). My traffic improved as well, but there were so many folks who were complaining about this latest update that I thought I had to address it.
I love your thoughts, Lisa. You’re on point, and understand that this is a move that’s good for anyone in favor of quality content.
One of the members in our motley crew wrote about this over at our blog: http://blog.contentcrooner.com/2011/03/why-googles-algorithm-change-works-for-the-good-guys.html , we’ve been of this mentality since we started doing business and the reason we invest in a “human read/reviewed,” manual article review process is to ensure a high level of quality.
Kudos again for addressing the issue with such poignance and clarity.
Thanks so much for your comments Grayson. I hope everyone can see what an advantage this will be for quality content writers.
love the way you write your blog. thanx for sharing this precious knowledge with us. you make this blog more intresting to read by making differnt points in it. and yeah i totally agree with grayson really lissa you are right. its the time to move on. everyboy should move atleast one step ahead daily. than for sharing this .
I honestly feel that growth comes from the inside. What I mean here is that if you want to get traffic through article marketing I think that the article marketing should take place on your own website(blog). Create stunning stunning content and you’ll be well on your way to massive success!