In my article title writing series, I discussed what two major things you MUST have in your title to make it truly work. I talked about painless keyword research, and finally I also talked about writing titles that will get prospects in your niche interested enough to click! Go ahead and read them if you haven’t already: Part I | Part II | Part III .
I was working with one of my coaching clients the other day and she had written two articles on a very similar topic. She published them to a pretty good, niche-related article directory and was getting much more positive feedback on one article over the other. She sent them both to me and asked me – “why?”
Without having to read any further, I saw right away the difference in the two titles of the articles. One posed a question and got right to the point. It also was shorter than the other title and had her major keyword phrase in the title. This title was the winner. What’s my point here?
1. Testing the power of your articles is easy. The first obvious thing to consider when measuring the click factor of your article is the title. If you are getting good feedback on a particular article, then it probably makes sense to make a few more variations of that article with the same type of title.
2. Keep your titles short and sweet. Too many words dilute your keyword juice.
3. Make sure your keywords are in the title though, or else how is anyone going to find your articles during a search?
4. Writing titles that pose a question and raise the interest of the reader are always a good idea.
5. Pay attention to what articles get comments, emails, forwarded, re-published, etc. Those are the articles and article titles you want to keep writing
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