Are you writing and publishing articles on the web, but have no idea if:

1. People are reading them

2. People are finding them useful

3. People take action after they read them

Well, one of the easiest ways to assure that your articles are indeed increasing your traffic and your fan base is by regularly tracking your article marketing results via a site tracking tool.

I use Google Analytics, but there are a variety of free and paid site tracker tools that you can use to measure your article marketing results.

With whatever site tracking tool you use, you will be able to see:

> What articles on your site get the most traffic

> What articles on article directories are sending you traffic

> What articles on other 3rd party sites are sending you traffic

> What blogs or sites are recommending or mentioning your articles

Tracking your article marketing results has never been easier with robust and free tools like Google Analytics, because with the information and results on the types of topics I just listed above you can begin to seriously target and tweak your article’s keywords, content, titles etc. to dominate your niche and send serious traffic your way.

The REAL benefit to doing this type of tracking and testing of your articles is that you will probably discover that your market responds to totally different types of content then YOU thought they wanted information on.

That is the biggest mistake that many marketers make – both beginner and advanced. It’s important not to think that you ultimately know what type of content your members or visitors want to read. You don’t. It makes much more sense to ask them what types of information they want AND to pay attention to the kinds of content that visitors gravitate to that you have already written.

Almost every article I write in all my niches, addresses a question or comment made by someone who has read my articles or visited my site and has questions. Just like this one!

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Lisa Angelettie

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I make a living writing, ePublishing, and marketing books and teaching others how to do the same. I have one mission: To turn you into the best writer that you can be while enjoying every minute of it!

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